Jitex BK is one of the most successful clubs in Swedish women's football, with six national championships and three victories in the Swedish Cup during the 1970s and 1980s. The Jitex name came from the first sponsor; Jitex fashion house. The team which has become known for their characteristic purple kit, was first trained by Sven Lundbeck. Famous Players during the successful era include Anette Börjesson, Elisabeth Leidinge, Anna Svenjeby and Pia Sundhage.
Financial problems in the early 1990s saw a 1993 merger with local rivals GAIS (Göteborgs Atlet-och Idrottssällskap or Gothenburg Athletics and Sports Association in English) and the adoption of the name Jitex BK/JG93. The team stumbled out of the Damallsvenskan in 1997. After reverting to the original name and transforming the team, the club has since climbed back up the leagues. Following victory in the 2005 Söderettan, the team played in the Damallsvenskan for 2006, but were relegated again the same year. In 2009 Jitex BK returned to the Damallsvenskan ahead of the 2010 campaign. Jitex BK were relegated from the Damallsvenskan in 2014, with few games remaining.