|Born||Joanna Karine Hoffman
July 27, 1955
|Alma mater||University of Chicago|
|Known for||Member of both the original Macintosh team and NeXT team|
Hoffman is the daughter of the Polish Jewish film director, Jerzy Hoffman and his former wife Marlene. She has a background in anthropology, physics, and linguistics and pursued a doctorate (which she did not complete) in archeology at the University of Chicago.
She was on a leave of absence from the University of Chicago when she attended a lecture at Xerox PARC and had "a heated discussion after the lecture" with Jef Raskin. The discussion focused on "what computers should look like and how they should improve people's lives." Raskin was so impressed with Hoffman, that he asked her to interview for a position at Apple. She began on the Macintosh project in October 1980 as part of Raskin's initial team of Burrell Smith, Bud Tribble, and Brian Howard. At the time she began, the Mac was "still a research project" Her position "constituted the entire Macintosh marketing team for the first year and a half of the project." She also wrote the "first draft of the Macintosh User Interface Guidelines."Hoffman would eventually run the International Marketing Team which brought the Mac to Europe and Asia. She later followed Steve Jobs to NeXT, as one of its original members.
Hoffman had a reputation at both Apple and NeXT as one of the few who could successfully engage with Jobs. In both 1981 and 1982, she won a satirical award at Apple given to "the person who did the best job of standing up to" Jobs (Jobs was aware of the award and liked it).
Portrayal in media
Further reading and viewing
- Computer Chronicles. "An in-depth look at the early Apple Macintosh computer, available software and hardware add-ons." (contains an interview with Hoffman), 1985.
- Hertzfeld, Andy. Revolution in the Valley: The Insanely Great Story of How the Mac was Made. Sebastopol: O'Reilly Media, 2005.
- Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.
- Panzarino, Matthew. "Watch Steve Jobs brainstorm with the NeXT team in this fascinating video" (c. 1986; "Joanna Hoffman stands up to Jobs at the 11:00 minute mark" at a meeting with the original NeXT team)
- Rosen, Adam. "How Xerox PARC Helped Produce the Macintosh Business Plan." Cultofmac.com, January 20, 2014.
- Joanna Hoffman public recordaccessed 7-18-2015
- Isaacson, Walter. Steve Jobs. Simon & Schuster. p. ebook.
- Watch Steve Jobs brainstorm with the NeXT team in this fascinating video
- STEVE JOBS: OUT FOR REVENGE
- Apple's Jewish History — 30 Years After Iconic Super Bowl Ad
- The Wizards behind the Macintosh
- Recollections of the Mac's creators
- Hertzfeld, Andy (2005). Revolution in the Valley: The Insanely Great Story of How the Mac was Made. O'Reilly Media. p. xxii.
- Hertzfeld, Andy (2005). Revolution in the Valley: The Insanely Great Story of How the Mac was Made. O'Reilly Media. p. xxiii.
- The Original Macintosh
- What's next for Apple?
- Jeff Snider. "‘Predestination’ Star Sarah Snook to Join Michael Fassbender in ‘Steve Jobs’ Movie (Exclusive)". The Wrap. Retrieved January 23, 2015.