|Born||Joanna Karine Hoffman
July 27, 1955
|Alma mater||Massachusetts Institute of Technology
University of Chicago
|Known for||Member of both the original Macintosh team and NeXT team|
Hoffman is the daughter of the Polish Jewish film director Jerzy Hoffman and his Armenian ex-wife Marlene. She has a background in anthropology, physics, and linguistics, a Bachelor of Science in Humanities and Science from MIT, and pursued a doctorate (which she did not complete) in archaeology at the University of Chicago.
She was on a leave of absence from the University of Chicago when she attended a lecture at Xerox PARC and had "a heated discussion after the lecture" with Jef Raskin. The discussion focused on "what computers should look like and how they should improve people's lives." Raskin was so impressed with Hoffman, that he asked her to interview for a position at Apple. She began on the Macintosh project in October 1980 as part of Raskin's initial team of Burrell Smith, Bud Tribble, and Brian Howard. At the time she began, the Mac was "still a research project" Her position "constituted the entire Macintosh marketing team for the first year and a half of the project." She also wrote the "first draft of the Macintosh User Interface Guidelines." Hoffman would eventually run the International Marketing Team which brought the Mac to Europe and Asia. She later followed Steve Jobs to NeXT, as one of its original members.
Hoffman had a reputation at both Apple and NeXT as one of the few who could successfully engage with Jobs. In both 1981 and 1982, she won a satirical award at Apple given to "the person who did the best job of standing up to" Jobs (Jobs was aware of the award and liked it).
- Joanna Hoffman public recordaccessed 11-7-2015
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- Hertzfeld, Andy (2005). Revolution in the Valley: The Insanely Great Story of How the Mac was Made. O'Reilly Media. p. xxii.
- Hertzfeld, Andy (2005). Revolution in the Valley: The Insanely Great Story of How the Mac was Made. O'Reilly Media. p. xxiii.
- Labrecque, Jeff (June 22, 2015). "What Kate Winslet would tell her 19-year-old self today". Entertainment Weekly. Retrieved 2015-06-24.
- Hertzfeld, Andy. Revolution in the Valley: The Insanely Great Story of How the Mac was Made. Sebastopol: O'Reilly Media, 2005.
- Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.
- Joanna Hoffman @ Andy Hertzfeld's The Original Macintosh (folklore.org)
- Rosen, Adam. "How Xerox PARC Helped Produce the Macintosh Business Plan." Cultofmac.com, January 20, 2014.