Jochen Zeitz

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Jochen Zeitz (born April 6, 1963 in Mannheim, Germany) is the co-founder of The B Team[1] with Sir Richard Branson and Founder of the Zeitz Foundation for Intercultural Ecosphere Safety to support sustainable solutions that balance conservation, community, culture and commerce.

Ex-CEO of PUMA, Zeitz is also a Board Member of Harley Davidson, Cranemere, the Kenya Wildlife Service (KWS), and until recently he served as Board Member and Chair of the Sustainability Committee for Wilderness Safaris and Kering, the international luxury goods group for whom he developed its global sustainability strategy.

Early life[edit]

Zeitz studied in Germany, France, and the United States, and graduated from the European Business School in International Marketing and Finance.


Zeitz began his professional career with Colgate-Palmolive in New York and Hamburg. He joined PUMA in 1990, and in 1993 was appointed Chairman and CEO, becoming the youngest CEO in German history to head a public company at the age of 30. He then spearheaded the worldwide restructuring of PUMA, which was in financial difficulties at the time, and implemented a long-term development plan[2][3] that saw PUMA's share price gain around 4000 percent[4] in 13 years, from 8.6 Euros in his first year as CEO to an all-time high of 350 Euros[5] when the majority stake of the company was acquired by Kering in 2007. Zeitz turned PUMA from a low priced, undesirable brand into one of the top three brands in the sporting good industry.[6]

In 2008 Zeitz introduced PUMAVision, an ethical framework defined by the four key principles of being fair, honest, positive and creative as applied to all professional behavior, business procedures and relationships throughout and outside of PUMA.[7] Zeitz conceived of the Environmental Profit & Loss Account (E P&L).[8] In May 2011 he announced PUMA's Environmental Profit & Loss Account,[9] which puts a monetary value to a businesses use of ecosystem services across the entire supply chain. From 2010 to 2012, Zeitz was CEO of the Sport & Lifestyle division and Chief Sustainability Officer (CSO) of Kering, then a Director of Kering and Chairman of the Board's sustainable development committee.


In 2008 Zeitz founded[10] the not-for-profit Zeitz Foundation of Intercultural Ecosphere Safety to support creative and innovative sustainable projects and solutions that balance conservation, community development, culture, and commerce (the "4Cs") in a quadruple bottom line approach, promoting an inclusive, holistic paradigm of conservation that enhances livelihoods and fosters intercultural dialogue while building sustainable businesses. Owner of Segera (a founding Long Run Destination), Zeitz also preserves 50,000 acres of wildlife habitat in Kenya, which follows this holistic 4C philosophy to sustainably support its local communities and provide a safe refuge for endangered wildlife.

Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA)[edit]

V&A Waterfront grain silo after being repurposed to house MoCAA

The Zeitz Collection was founded in 2002. Since 2008 it has committed to becoming one of the most representative collections of contemporary art from the African continent and its diaspora. It currently includes work from artists such as Owusu-Ankomah, Kudzanai Chiurai, Marlene Dumas, Rashid Johnson, Isaac Julien, Glenn Ligon, Julie Mehretu, Nandipha Mntambo, Wangechi Mutu, Chris Ofili, Andrew Putter, Nicholas Hlobo, Kehinde Wiley, and Hank Willis Thomas. The Zeitz Collection also bought 85 works at the 2013 Venice Biennale, including the award-winning installation at the Angola pavilion by artist Edson Chagas, a series of photographs by Zanele Muholi from the South Africa pavilion, and three large sculptures by Michele Mathison in the Zimbabwe pavilion.[11]

Scheduled for occupation in late 2016,[12]

In partnership with the Victoria & Alfred Waterfront, Zeitz founded the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), located in the historic grain silo in Cape Town's Victoria & Alfred Waterfront.[13][14][15] The museum features 9,500 square meters (102,000 square feet) of space over nine floors, including 6,000 square meters (65,000 square feet) for displays. In 2014, Thomas Heatherwick was chosen to design the conversion of the 1920s granary into a museum, including 80 galleries, 18 education rooms, a rooftop sculpture garden as well as storage and conservation areas, a restaurant, a coffee shop, and bookstores.[16] The official public opening of the museum took place in September 2017.[12] The impressive opening ceremony was presided over by Archbishop Emeritus Desmond Tutu [17]


In 2010, Zeitz co-wrote and published Prayer, Profit and Principles – Monk and Manager in dialogue with Anselm Grün, a Benedictine monk.[18] The book has been translated into 15 languages and covers topics such as sustainability, the economy and prosperity, culture, values, success and responsibility.

In 2014 Zeitz co-wrote and published The Breakthrough Challenge: 10 Ways to Connect Today's Profits with Tomorrow's Bottom Line with John Elkington.[19]

Honours and awards[edit]

Zeitz has received the Strategist of the Year three times from the Financial Times,[20] "Entrepreneur of the Year",[21] “Trendsetter of the Year” and “Best of European Business Award 2006″.[22] In 2004, he was awarded the Federal Cross of Merit of Germany.[23] In 2009, he was named Honorary Warden of Kenya by the Kenya Wildlife Service.[24] In 2010, the German Sustainability Foundation gave Zeitz an award for Germany's most sustainable future strategies.[25] He was named a Conde Nast Traveler “Visionaries 2012”[26] and one of Fast Company’s “10 Most Important Players at the Rio +20 Conference”.[27] He received the 2012 German Image Award,[28] the 2013 Banksia International Award[29] and the Visionary Award for the 2013 Travel + Leisure Global Vision Award.[30] In 2015 he was awarded the Special Advocacy Award for Responsible Capitalism.[31][32] The award ceremony was held at Lancaster House in London, and presented by Sajid Javid, Secretary of State for Business, Innovation and Skills. In the same year, he was ranked #18 of "The World's Top 100 Compassionate Business Leaders" by Salt Magazine and awarded for his advocacy of Responsible Capitalism by FIRST Magazine. In 2016, the Zoological Society of London honoured Zeitz as a ZSL Conservation Fellow. In 2017, Zeitz jumped from #42 to #26 in OOOM's "The World's Most Inspiring People" list.


  1. ^ "Call in the B Team". The Economist. Retrieved 2016-12-17.
  2. ^ "Fast Company Magazine Issue 109 October 2006 | Business + Innovation". 2016-11-18. Retrieved 2016-12-17.
  3. ^ "Movers and Shakers". Retrieved 2016-12-17. (subscription required)
  4. ^ "What's Next for PUMA's Groundbreaking Sustainability Plans?". 2011-10-27. Retrieved 2016-12-17.
  5. ^ "PUM Stock Quote - Puma SE Stock Price Today (PUM:FRA)". Retrieved 2016-12-17.
  6. ^ David Teather. "The Friday interview: Jochen Zeitz | Business". The Guardian. Retrieved 2016-12-17.
  7. ^ [1]
  8. ^ "COLUMN: Can India Inc deliver tomorrow's economy? - Business". 2012-10-16. Retrieved 2016-12-17.
  9. ^ Jo Confino. "Puma world's first major company to put a value on its environmental impact | Guardian Sustainable Business". The Guardian. Retrieved 2016-12-17.
  10. ^ "Africa | Sprinter Bolt adopts a cheetah". BBC News. 2009-11-02. Retrieved 2016-12-17.
  11. ^ Ruiz, Cristina (13 June 2013). "Venice makes the art world go round". The Art Newspaper. Archived from the original on 10 August 2013. Retrieved 19 June 2014.
  12. ^ a b Kolver, Leandi (30 May 2014). "Local partners for V&A Waterfront grain silo conversion announced". Engineering News. Archived from the original on 20 June 2014. Retrieved 20 June 2014.
  13. ^ "Fate of V&A Waterfront's grain silo decided". Fin24. 19 November 2013. Archived from the original on 2 December 2013. Retrieved 19 June 2014.
  14. ^ Harris, Gareth (20 November 2013). "Former Puma chairman behind contemporary African art museum in Cape Town". The Art Newspaper. Archived from the original on 5 December 2013. Retrieved 19 June 2014.
  15. ^ Mahlaka, Ray (5 March 2014). "V&A Waterfront to see a R500m 'repurpose'". Moneyweb. Archived from the original on 20 June 2014. Retrieved 20 June 2014.
  16. ^ Ruiz, Cristina (2 March 2014). "Thomas Heatherwick will turn grain silos into a contemporary museum in Cape Town". The Art Newspaper. Archived from the original on 3 March 2014. Retrieved 20 June 2014.
  17. ^ Gareth, Griffiths (November 2017). "Waterfront flies to new heights". To Build. 22: 18–22 – via Media XPose.
  18. ^ "Archived copy". Archived from the original on 2011-07-27. Retrieved 2011-09-26.CS1 maint: Archived copy as title (link)
  19. ^ John Elkington; Jochen Zeitz; Sir Richard Branson:. The Breakthrough Challenge: 10 Ways to Connect Today's Profits with Tomorrow's Bottom Line:. ISBN 9781118539699. Retrieved 2016-12-17.
  20. ^ "Jochen Zeitz announced as FT Boldness in Business keynote speaker | About us |". 2011-02-24. Retrieved 2016-12-17.
  21. ^ Stocks. "Stocks - Bloomberg". Retrieved 2016-12-17.
  22. ^ [2]
  23. ^ "Report". Retrieved 2016-12-17.
  24. ^ "kenyalondonnews Resources and Information". Retrieved 2016-12-17.
  25. ^ ": Videos". Retrieved 2016-12-17.
  26. ^ "Jochen Zeitz Is Convincing Companies to Pay for their Impact - Condé Nast Traveler". 2012-08-15. Retrieved 2016-12-17.
  27. ^ Bruno Berthon (2012-06-29). "The 10 Most Important Players At The Rio+20 Conference | Co.Exist | ideas + impact". Retrieved 2016-12-17.
  28. ^ "Der Internationale Deutsche PR-Preis : Home". Retrieved 2016-12-17.
  29. ^ "2013 Banksia Leading in Sustainability - Setting the Standard for Small to Medium Businesses Award Finalists". Retrieved 2016-12-17.
  30. ^ "Archived copy". Archived from the original on 2013-11-01. Retrieved 2013-10-30.CS1 maint: Archived copy as title (link)
  31. ^ "Jochen Zeitz - Happy to receive the FIRST Responsible..." Facebook. 2015-12-18. Retrieved 2016-12-17.
  32. ^ Cammack, Chris (2016-01-08). "2015 Award". Responsible Capitalism. Retrieved 2016-12-17.

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