Charles McKiernan earned the sobriquet "Joe Beef" from his time as a Quartermaster with the British Army during the Crimean War. It's said that whenever his regiment was running low on food, McKiernan had an almost spooky knack of somehow finding meat and provisions, hence the name "Joe Beef".
The man, who would become famous in Montreal as a gruff philanthropist, came to the city around 1864 with his artillery regiment and he was put in charge of the main military canteen on Saint Helen's Island. Discharged in 1868, he opened "Joe Beef's Tavern," an inn and tavern soon known throughout North America, located at 201–207 rue de la Commune in what is now Old Montreal. Beef refused service to no one, telling a reporter, "no matter who he is, whether English, French, Irish, Negro, Indian, or what religion he belongs to". Every day at noontime, hundreds of longshoremen, beggars, odd-job men and outcasts from Montréal society showed up at his door. The clientele of the tavern was mostly working class. Canal labourers, longshoremen, sailors, and ex-army men like McKiernan himself were mainstays of the business. For working class Montreal, McKiernan's tavern functioned as the centre of social life in Griffintown. At the time, the neighbourhood had no public parks, and gatherings and public celebrations were only occasionally held by national societies and church groups. Thus, daily recreational activities were centered around Joe Beef's Canteen.
An atheist, Beef had the following manifesto printed on handbills and advertisements:
He cares not for Pope, Priest, Parson, or King William of the Boyne; all Joe wants is the Coin. He trusts in God in summer time to keep him from all harm; when he sees the first frost and snow poor old Joe trusts to the Almighty Dollar and good old maple wood to keep his belly warm, for Churches, Chapels, Ranters, Preachers, Beechers and such stuff Montreal has already got enough.
The New York Times was not impressed, however, calling Joe Beef's Canteen "a den of filth" and writing that:
The proprietor is evidently an educated man, and speaks and writes well. But he is a little nearer a devil and his place near what the revised version calls Hades than anything I ever saw.
Beef was known for keeping a menagerie of animals in his tavern, including four black bears, ten monkeys, three wild cats, a porcupine and an alligator. The bears were usually kept in the tavern's cellar and viewed by customers through a trap door in the barroom floor. He sometimes brought a bear up from the basement to restore order in his tavern, to fight with his dogs or play a game of billiards with the proprietor. One of his bears, Tom, had a daily consumption of twenty pints of beer and would sit on his hindquarters and hold a glass between his paws without spilling a drop. On one occasion, McKiernan was mauled by a buffalo on exhibit and was sent to hospital for a number of days. Another time, a Deputy Clerk of the Peace was inspecting the tavern in order to renew the license and was bitten by one of McKiernan's dogs.
He ran his tavern from 1870 until his death from a heart attack in 1889, at the age of 54.
At his funeral, every office in the business district closed. Fifty labour organizations walked off the job while Joe Beef's casket was drawn through the city by an ornate four-horse hearse, in a procession several blocks long. The newspaper La Minerve reported:
The crowd consisted of Knights of Labour, workers and manual labourers of all classes. All the luckless outcasts to whom the innkeeper-philanthropist had so often extended a helping hand had come forward, eager to pay a last tribute to his memory".
Despite a lack of formal education, McKiernan considered himself an intellectual and was an avid reader. He engaged in heated debates on the topics of the day and was a champion for the rights of the common man. He entertained the crowds with poetry and humorous stories which lampooned the figures of authority in the workingman's life, such as the employer, the landlord, or the local church minister. He acted as an advocate for the working class population of Griffintown and played an important role in the Lachine Canal workers strike of 1877. He provided them with 3,000 loaves of bread and 500 gallons of stew, and paying the travel expenses of their delegation to Ottawa. As they set off, he addressed a crowd of 2,000 in front of his tavern with a rousing speech "delivered in rhymed endings which was heartily applauded." He also assisted strikers at the east-end Hudon textile factory in 1882.
As the focal point of social life in Griffintown at the time, Joe Beef's Canteen provided early social services such as housing, food, and casual employment for the poor and downtrodden.
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