Joe Belfiore

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Joe Belfiore
Joe Belfiore.jpg
Joe Belfiore shares news at MIX10.
Alma materStanford University
OccupationMicrosoft Corporate Vice President, Windows and Devices Group

Joe Belfiore is a Corporate Vice President in the Experiences and Devices division at Microsoft. He manages the "Essential Products Group" and is responsible for the design and software product definition of Windows 10, Microsoft Edge, OneNote, Mobility Experiences for Android/iOS (MS Launcher, Edge, OneNote, Wunderlist/To-do, MileIQ etc.),and Microsoft News.[1][2] His team also drives Microsoft's efforts in Education and in working with third-party developers who write applications for Windows and Microsoft 365.

Since 2013, he's been responsible for the Windows 10 product, and earned a number of awards for the flexible-design capability that enables Surface devices and other Windows PCs to act as 2-in-1s (PC and Tablet). Windows 10 earned him kudos as Stuff magazine's #16 innovator of the year for 2015[3] and in May 2013, he was recognized by Business Insider as the #10 Best Designer in Technology.[4]

A frequent speaker, Joe keynoted Microsoft's Build 2018[5] as well as appearing at many other Microsoft events. He's been a TED speaker,[6] featured speaker at "The Future of Storytelling" Summit,[7] Qualcomm's industry conference, and in 2010 he was interviewed by Walt Mossberg at All Things D conference.[8]

Career History at Microsoft[edit]

In the summer of 2013, Belfiore was named the leader of the "PC/Tablet/Phone" vertical within the Operating Systems Group at Microsoft,[9] responsible for delivering Windows 10 on PCs, Tablets and Phones. This group significantly updated the Windows desktop experience, owned and created the Cortana digital assistant,[10] and created the "Continuum" feature set, which enables 2-in-1 PCs (like the Surface) to transform between "PC Mode" and "Tablet Mode";[11] and additionally enables Windows Phone devices to connect to a keyboard, mouse and monitor and work in a PC-like experience. After returning from a leave-of-absence in 2016, Belfiore resumed his work on Windows 10 and announced many new features at Build 2017, including cross-platform features enabling "Windows PCs to love all your devices"—including iOS and Android phones.[12][13]

Prior to Windows 10, Belfiore spent six years leading Program Management for the Windows Phone team, where he led the effort to create the "Metro" design language, Live Tiles, Cortana and many other aspects of Windows Phone.[14]

Before moving to the Operating Systems Group team, Belfiore was vice president of Zune Software and Service[citation needed] (Zune PC client + cloud service, Xbox Live service) and VP of the Windows eHome Division[15] where he successfully negotiated a deal with US Cable companies to enable PCs to consume and broadcast digital TV signals around the home.[16]

Prior to those roles, Belfiore spent ten years as the leader of the Windows User Experience team, where he managed user interface design for Windows 95, owned the Internet Explorer user experience during IE3 and IE4, and was responsible for all aspects of the Windows XP User Experience.[17] He started at the company in 1990 as a program manager on OS/2.[18]

Prior to Microsoft, he studied Computer Science at Stanford University.[18]

Founder of "The Game"[edit]

Joe Belfiore is also known for being the founder of the non-stop 24- to 48-hour treasure hunt The Game, run in the San Francisco Bay and Seattle areas.[19]

At TED 2004 in Monterey, CA he delivered a TED Talk on "The Game" where he caused the cell phones of most audience members to ring, leaving them with a trail of clues to solve at the TED conference.

Leave of absence[edit]

In Fall 2015, Belfiore announced that he would take a 9-month leave of absence from Microsoft to travel around the world with his family aboard the MV World Odyssey as part of "Semester at Sea", an educational program for college undergrads.[20] He and his family actively blogged about their trip.

While on this leave of absence, Joe Belfiore was noted for using an iPhone, as well as a Galaxy S7, as two of his primary-use phones.[21]

Sports ownership[edit]

In August 2019, Belfiore and his wife Kristina joined the ownership group of Seattle Sounders FC, a Major League Soccer club.[22]


  1. ^ Foley, Mary Jo. "More Microsoft reorg moves shed light on cross-platform experience plans | ZDNet". ZDNet. Retrieved 2018-12-02.
  2. ^ "Microsoft's Windows shakeup continues internally". The Verge. Retrieved 2018-12-02.
  3. ^ "JOE BELFIORE – WINDOWS 10". Retrieved 2016-10-15.
  4. ^ "THE DESIGN 75: The Best Designers In Technology". Retrieved 6 April 2014.
  5. ^ Moorhead, Patrick. "Microsoft Build Day 2 Puts Microsoft 365 In The Spotlight". Forbes. Retrieved 2018-12-02.
  6. ^ "TED Talk, The Game (Joe Belfiore, 2004)". Vimeo. Retrieved 2018-12-02.
  7. ^ Future of StoryTelling (2017-09-18), Joe Belfiore – Empathy in Product Design (FoST 2017), retrieved 2018-12-02
  8. ^ "D: Dive Into Mobile: The Full Interview Video of Microsoft Windows Phone 7 Head Joe Belfiore". December 24, 2010. Retrieved 6 April 2014.
  9. ^ Foley, Mary Jo. "Who's who on Microsoft's new operating systems team | ZDNet". ZDNet. Retrieved 2016-10-04.
  10. ^ Pureinfotech - The Windows Site for Enthusiasts (2015-01-25), Windows 10 demo by Microsoft's Joe Belfiore, January event in Redmond, Washington, retrieved 2016-10-04
  11. ^ Windows (2015-01-22), Sneak Peek: Experience Windows 10 for PCs, retrieved 2016-10-04
  12. ^ "Transcript of Joe Belfiore's speech at Build 2017" (PDF).
  13. ^ "A chief Microsoft engineer explains why Windows 10 is friend, not foe, to Apple and Android". Business Insider. Retrieved 2017-07-04.
  14. ^ "Microsoft's Joe Belfiore talks Windows Phone design decisions, apps, and updates". Retrieved 2016-10-04.
  15. ^ Miller, Michael (October 12, 2005). "Windows 95". PC Magazine. Retrieved February 27, 2012. Joe Belfiore [...] is now general manager of the Windows eHome Division
  16. ^ "Media Center PCs to Support HD Cable". BetaNews. 2005-11-16. Retrieved 2016-10-04.
  17. ^ "2 veteran execs at Microsoft work to break down old barriers" (May 28, 2014) at The Seattle Times
  18. ^ a b "Joe Belfiore Talks Windows XP Media Center Edition". Retrieved 2016-10-04.
  19. ^ "The Game" (September 14, 2008) at The Seattle Times
  20. ^ "Joe Belfiore will take an extended leave from Microsoft until summer 2016". Retrieved 2016-10-04.
  21. ^ "The man in charge of Windows design explains why it doesn't matter that he uses an iPhone".
  22. ^ Evans, Jayda (August 13, 2019). "Russell Wilson, Ciara, Macklemore, Microsoft CEO Satya Nadella and more join Sounders ownership". The Seattle Times. Retrieved September 1, 2019.