Berg was born in Pinsk, Russian Empire (now Belarus) and immigrated to the United States with his parents in 1914. He supplied magic effects and props to such noteworthy entertainers as Harry Houdini, Harry Blackstone, Sr. and Howard Thurston among others, and self-published books on magic.
On the autobiographical section of his web site, the semi-professional magician, Manyfingers Hostetler comments about visiting Joe's shop in California during the 1960s.
- Here's Magic (1930), Intro by Dr. Harlan Tarbell, Illus. by Nelson C. Hahne
- Here's New Magic: An Array of New and Original Magic Secrets (1937), Illus. by Nelson C. Hahne; ghostwritten by Martin Gardner
- The Berg Book
- "Joe Berg, 80, Magician and Writer". Chicago Tribune: 6. February 27, 1984.
- "Memoirs of a Magicians Ghost: The Autobiography of William Booth (Chapter 118)". The Linking Ring. The International Brotherhood of Magicians. 57 (4): 51–53, 56. April 1977.
- "Magician Joe Berg dies". Deseret News: 2A. February 26, 1984.
- Hosteltler, Manyfingers. "Kings and Queens Magical Productions".[permanent dead link]
- Berg, Joe; Avadon, David. "The Berg book: Joe Berg, David Avadon, Eric C. Lewis, Tom Jorgenson, Joe Stevens, Ed Tamborello: Amazon.com: Books". www.amazon.com. Retrieved 9 March 2015.