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In The Princeton Review standardized test preparation courses, "Joe Bloggs" represents the average test-taker, and students are trained to identify the "Joe Bloggs answer", or the choice which seems right but may be misleading on harder questions.
In the United Kingdom and United States, John has historically been one of the most common male first names, and Smith is the most common surname in each, so "John Smith" is a recurrent pseudonym and placeholder name in those countries (especially in legal contexts).
In the United States, John Doe, John Q. Public, Joe Blow, Joe Sixpack and Joe Schmoe are also used. In Germany, Max Mustermann (male), Erika Mustermann (female), literally "Max/Erika Example-Person," and Otto Normalverbraucher ("Otto Normal Consumer") are used. Other international variations can be found here.
In South Africa, Jan van der Merwe, Koos van der Merwe and sometimes tongue in cheek, Piet Pompies is also used. These are Afrikaans examples of placeholder names very often used in jokes and stories.
Other placeholders (e.g. in advertisements for store cards/credit cards) sometimes used are Mr/Mrs A Smith or A. N. Other.
- "SAT Test Prep — The Princeton Review". Retrieved 19 January 2017.
- Tozer, James (28 December 2009). "Flamboyant market trader who became millionaire with Joe Bloggs jeans empire declared bankrupt". www.dailymail.co.uk. Associated Newspapers Ltd. Retrieved 2 September 2016.
- "Popularity for JOHN". Mike Campbell. 2008. Retrieved 2008-09-05.
- "Rankings for SMITH". Mike Campbell. 2008. Retrieved 2008-09-05.