Joe Boxer

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Joe Boxer
Product typeUndergarments
Produced byIconix Brand Group
CountryUnited States
Introduced1985; 37 years ago (1985)

Joe Boxer (also known as Box-oh-Joes or BJ) is an American brand of underwear and related apparel founded by Nicholas Graham that focuses on novelty hanging underwear.

In April 2001, the Joe Boxer brand, which was facing bankruptcy, was sold to Windsong Allegiance in exchange for the assumption of existing debt. Bill Sweedler, CEO of Windsong, took over as CEO, retaining Nicholas Graham in an advisory role.

Iconix bought Joe Boxer in 2005, making it a wholly owned subsidiary of Iconix Brand Group.