Jump to content

Joe Carcione

From Wikipedia, the free encyclopedia
Carcione's vault at Holy Cross Cemetery

Joseph Carcione (/kɑːrˈni/ kar-CHOH-nee; October 31, 1914 – August 2, 1988) was a consumer advocate known as "The Green Grocer."

Golden Gate Produce Terminal[edit]

Carcione owned and operated a produce import/export business at the Golden Gate Produce Terminal II[1][2] in South San Francisco, one of the three Bay Area Wholesale Produce Markets, the others being, Oakland Wholesale Produce Market,[3][4][5][6] and San Francisco Wholesale Produce Market.[7][8][9][10]

Television and Radio[edit]

Carcione got his start doing radio commercials for his produce business in 1967, when he was discovered by KCBS radio announcer Dave McElhatton. He went on to host short television and radio bits offering advice in the world of produce, and wrote a newspaper column and two books on the same subject. The Greengrocer television news feature was produced on location at the Golden Gate Produce Terminal and syndicated throughout the United States and Canada. Commercial television stations contracted with Mighty Minute Programs of San Francisco to obtain the exclusive rights to broadcast Joe Carcione's Greengrocer report on a market-by-market basis. In some television markets, the feature was sponsored by grocery stores interested in associating with The Greengrocer.

Personal life[edit]

Carcione married Madeline Ahern in 1937. They had three children.[11] He died of intestinal cancer at Peninsula Hospital in Burlingame, California on August 2, 1988 and was entombed at Holy Cross Cemetery in Colma, California.

He was well known for, among other things, a dish called the "Joe Carcione Special", which consisted of shredded cabbage in place of pasta, sauteed with onion and garlic, and topped with marinara sauce and grated cheese.

In Popular Culture[edit]

Darryl Henriques parodied him as Joe Carcinogenni on KSAN (1968 to 1980).[12]

The Simpsons S10E17 makes reference to "The Red Grocer", a meat-focused play on Carcione's show.


  1. ^ "About Us". Golden Gate Produce Terminal. Retrieved 8 March 2021.
  2. ^ "South San Francisco market head suggests operating hours change". Produce News. Retrieved 8 March 2021.
  3. ^ "Oakland Produce Market - Oakland - LocalWiki".
  4. ^ "Coronavirus: Oakland's historic Produce Market District continues to thrive...for some". The Mercury News. 21 March 2020. Retrieved 8 March 2021.
  5. ^ Selna, Robert (30 August 2009). "Oakland produce mart needs new home". SFGATE. Retrieved 8 March 2021.
  6. ^ "The Oakland Produce Market: Linking Farm to Table in the East Bay". SPUR. 14 July 2015. Retrieved 8 March 2021.
  7. ^ McDonald, Sophia (1 March 2018). "Golden Standard: Bay Area Shines". Produce Business Magazine. Retrieved 8 March 2021.
  8. ^ San Francisco Bay Area Produce: Serving An Upscale But Diverse Market By Bob Johnson
  9. ^ https://www.thesfmarket.org/s/PackerNorthernCaliforniaKYMOct2017.pdf [bare URL PDF]
  10. ^ Belko, Mark (September 8, 2013). "While Pittsburgh's produce terminal shutters, other cities' markets are ramping up". Pittsburgh Post-Gazette. Archived from the original on 5 July 2015. Retrieved 8 March 2021.
  11. ^ "Carcione's Fresh Produce Company". Archived from the original on 2021-03-06. Retrieved 2021-03-08.
  12. ^ "What ever happened to..." jive95.com. Retrieved 8 March 2021.

External links[edit]