Born 1978 in Terrace, British Columbia, and raised in Vancouver, Ruelle moved to Hanoi in 2002, where he studied Vietnamese at the Vietnam National University. In 2006, he began writing a blog in Vietnamese, which attracted the attention of the mass media and marked the start of a career in the Vietnamese arts and entertainment industry. In addition to his real name, Ruelle uses the Vietnamese nick name of Dâu Tây what translating as Strawberry and a tongue-in-cheek play on words and the literal translation being 'Joe(Dâu) from the West', or Người Ca-na-điên what was the Canadien but điên is 'madman' in Vietnamese.
Ruelle's first collection of articles, The Name's Joe (Vietnamese: Tớ là Dâu), was published in July, 2007 and met with early commercial success, entering the Vietnamese bestseller list at number one. His second collection, Zigzagging Against Traffic (Vietnamese: Ngược Chiều Vun Vút), was published in January 2012 and met with similar success. Both collections include previously published as well as new material.
Ruelle has been a columnist for several Vietnamese online and print publications, including Beauty Magazine (Vietnamese: Đẹp) and Dân Trí (dantri.com.vn).
Television and theatre
From 2007 to 2008, Ruelle co-hosted All Connect (Vietnamese: Kết Nối Trẻ), a youth debate show broadcast nationwide on the VTV6 Network. He has also played supporting roles in television dramas and comedies, including Those Emotional Men, 2007 (Vietnamese: Chàng Trai Đa Cảm) Test Negative, 2009 (Vietnamese; Âm tính), A Place to Spend the Holidays, 2012 (Vietnamese: Tìm nơi đón Tết), as well as having appeared on several talkshows. On stage, Ruelle has performed with the comedy troupe of Hanoi's Youth Theatre.
- Ives, Mike (29 November 2010). "Canadian blogger develops loyal following in Vietnam". The Christian Science Monitor. Boston.
- West, Aviva (17 November 2007). "Blogger finds fame, and the good life, in Vietnam". The Globe and Mail. Toronto.
Unknown outside Vietnam, Mr. Ruelle is a major celebrity in this Southeast Asian nation, parlaying an innocuous blog into a career in film, television and publishing.
- "Vietnamese bestseller list 22/6 – 01/07". VnExpress - Evan (in Vietnamese). Hanoi, Vietnam. 2 July 2007.
- "Canadian blogger puts out 2nd book in Vietnamese". Tuoi Tre News. Hanoi, Vietnam. 12 January 2012.
- "Joe Ruelle, official site". joe.vn. Retrieved 4 April 2012.
- "All Connect: A new show vehicle for VTV6". VTV6 Online (in Vietnamese). Hanoi, Vietnam. 29 September 2008.
- Joe Ruelle, Lê Hoàng, Thủy Minh, Lương Mạnh Hải, (4 January 2012). Chat with Le Hoang (Vietnamese: Đối thoại với Lê Hoàng) (Television production, talkshow, in Vietnamese). Ho Chi Minh City, Vietnam: Vietnam Television.
- ""Dâu Tây" "làm rể" Nhà hát Tuổi Trẻ". An Ninh Thủ Đô (in Vietnamese). Hanoi, Vietnam. 1 November 2007.