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Born 1978 in Terrace, British Columbia, and raised in Vancouver, Ruelle moved to Hanoi in 2002, where he studied Vietnamese at the Vietnam National University. In 2006, he began writing a blog in Vietnamese, which attracted the attention of the mass media and marked the start of a career in the Vietnamese arts and entertainment industry. In addition to his real name, Ruelle uses the Vietnamese pen name of Dâu Tây (or Dâu), translating as Strawberry and a tongue-in-cheek play on words, the literal translation being 'Joe(Dâu) from the West'.
Ruelle’s first collection of articles, The Name's Joe (Vietnamese: Tớ là Dâu), was published in July, 2007 and met with early commercial success, entering the Vietnamese bestseller list at number one. His second collection, Zigzagging Against Traffic (Vietnamese: Ngược Chiều Vun Vút), was published in January 2012 and met with similar success. Both collections include previously published as well as new material.
Ruelle has been a columnist for several Vietnamese online and print publications, including Beauty Magazine (Vietnamese: Đẹp) and Dân Trí (dantri.com.vn).
Television and theatre
From 2007 to 2008, Ruelle co-hosted All Connect (Vietnamese: Kết Nối Trẻ), a youth debate show broadcast nationwide on the VTV6 Network. He has also played supporting roles in television dramas and comedies, including Those Emotional Men, 2007 (Vietnamese: Chàng Trai Đa Cảm) Test Negative, 2009 (Vietnamese; Âm tính), A Place to Spend the Holidays, 2012 (Vietnamese: Tìm nơi đón Tết), as well as having appeared on several talkshows. On stage, Ruelle has performed with the comedy troupe of Hanoi's Youth Theatre.
- Ives, Mike (29 November 2010). "Canadian blogger develops loyal following in Vietnam". The Christian Science Monitor (Boston).
- West, Aviva (17 November 2007). "Blogger finds fame, and the good life, in Vietnam". The Globe and Mail (Toronto).
Unknown outside Vietnam, Mr. Ruelle is a major celebrity in this Southeast Asian nation, parlaying an innocuous blog into a career in film, television and publishing.
- "Vietnamese bestseller list 22/6 – 01/07". VnExpress - Evan (in Vietnamese) (Hanoi, Vietnam). 2 July 2007.
- "Canadian blogger puts out 2nd book in Vietnamese". Tuoi Tre News (Hanoi, Vietnam). 12 January 2012.
- "Joe Ruelle, official site". joe.vn.
- "All Connect: A new show vehicle for VTV6". VTV6 Online (in Vietnamese) (Hanoi, Vietnam). 29 September 2008.
- Joe Ruelle, Lê Hoàng, Thủy Minh, Lương Mạnh Hải, (4 January 2012). Chat with Le Hoang (Vietnamese: Đối thoại với Lê Hoàng) (Television production, talkshow, in Vietnamese). Ho Chi Minh City, Vietnam: Vietnam Television.
- ""Dâu Tây" "làm rể" Nhà hát Tuổi Trẻ". An Ninh Thủ Đô (in Vietnamese) (Hanoi, Vietnam). 1 November 2007.
"Canadian expat publishes 2nd book in Vietnamese". Thanh Nien News (Hanoi, Vietnam). 19 January 2012.
"Bringing out the best in VN’s bloggers". Viet Nam News (Hanoi, Vietnam). 12 July 2008.
"Mr Dâu Tây". Official Facebook page.
"Joe Ruelle - official site". joe.vn.