Joe Sugg

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Joe Sugg
Joe Sugg by Gage Skidmore.jpg
Sugg in 2014
Joseph Graham Sugg

(1991-09-08) 8 September 1991 (age 29)[1]
Partner(s)Dianne Buswell (2018 - present)
RelativesZoe Sugg (sister)
YouTube information
Years active2012–present
Subscribers7.7 million (main)
3.5 million (vlogs)
1.7 million (games)
Total views1.3+ billion (main)
690+ million (vlogs)
260+ million (games)
Associated acts
YouTube Silver Play Button 2.svg 100,000 subscribers 2012
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2013

Updated: 22 November 2020

Joseph Graham Sugg (born 8 September 1991) is an English YouTuber, actor, singer, and author. In August 2012, he began posting videos on the YouTube channel ThatcherJoe, currently at over 7 million subscribers. In 2018, he was a finalist on the sixteenth series of Strictly Come Dancing, and in 2019, he portrayed the role of Ogie Anhorn in the West End production of Waitress.



Sugg created his "ThatcherJoe" channel in November 2011 and reached the 1 million subscriber mark two years later. His channel became known for his pranks, impressions and challenge videos, such as the Whisper challenge, which became a popular YouTube trend after Sugg created a YouTuber version of the challenge in 2014.[3] He also created a "YouTuber Innuendo Bingo", similar to the BBC Radio 1 segment, and was later invited to appear on the Radio 1 segment himself.[4][5]

Film and television[edit]

Sugg made an uncredited cameo voiceover as a seagull along with housemate Caspar Lee, comedian Alan Carr and singer Stacey Solomon in the 2015 UK version of the film The SpongeBob Movie: Sponge Out of Water.[6] Also in 2015, Sugg appeared alongside Caspar Lee in the direct-to-DVD film Joe and Caspar Hit the Road,[7] which was shown on British television channel E4 in April 2016.[8] A second DVD, Joe & Caspar Hit the Road USA, was released in 2016.[9] Alongside fellow YouTubers Alfie Deyes and Marcus Butler, Sugg starred in an episode of the British television show Release the Hounds, which aired on 2 March 2017.[10]

In 2018, Sugg became the first "social media star" to appear on Strictly Come Dancing, and was partnered with professional dancer Dianne Buswell. The pair reached the finale and finished as runners up.[11][12][13] Shortly after the 2018 final of Strictly Come Dancing, the BBC announced Sugg as co-presenter of New Year Live alongside Stacey Dooley.[14] On 22 February 2019 Sugg co-hosted The One Show, on BBC One, alongside Alex Jones with guest Mathew Morrison.[15][16] On 25 February it was announced that Sugg would be one of the hosts for the Red Nose Day telethon on the BBC on 15 March 2019.[17]

Sugg voiced Gus in the UK version of Wonder Park (2019).[18] In May 2019 Sugg guest starred on the Cartoon Network show, The Amazing World of Gumball, in the role of Azreal.[19] In July 2019, Sugg announced via Instagram that he would have a cameo voiceover as a character called Pizza Boy in the 2019 film A Shaun the Sheep Movie: Farmageddon.[20]

In January 2020, Sugg was a guest panellist on the BBC One show Would I Lie to You.[21] In March 2020, he appeared as a contestant on The Great Stand Up to Cancer Bake Off, in which he fainted due to a flesh wound, but recovered to take the title of Star Baker.[22]

It was announced in August 2020 that Sugg would appear in the fourth season of the BBC One drama, The Syndicate.[23] In September 2020, Sugg announced that he would be the voice of the robot R-41 in 'Daleks!', an animated Doctor Who series which was released on YouTube in November 2020 as part of Time Lord Victorious.[24]

Music and stage[edit]

Sugg was a member of the YouTube Boyband that raised money for Comic Relief and was featured in The Guardian.[25][26][27] He also featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.[28][29] On 31 January 2020, Sugg released his debut single, "Say It Now".[30]

In August 2019, Sugg was cast as Ogie Anhorn in the musical Waitress in London's West End. He debuted in the role on 9 September 2019,[31] and gave his final performance on 30 November 2019.[32]

Graphic novels[edit]

Sugg is the author of the graphic novel Username: Evie, published in 2015 by Hodder & Stoughton.[33] The writing is by Matt Whyman, with artist Amrit Birdi, colourist Joaquin Pereyra, and letterer Mindy Lopkin. The story tells of bullied teenage schoolgirl Evie, who dreams of a place she can be herself. Her terminally ill father creates a virtual reality for her but dies before it is completed. After he leaves her an app that allows entry, Evie is transported into a world where everything is influenced by her personality.[34] A second graphic novel, Username: Regenerated was published in 2016 as a sequel to Username: Evie.[35] In 2017, Sugg announced a third and final graphic novel in the "Username" series titled Username: Uprising, which was released on 21 September 2017.[36]

Sugg Life brand[edit]

In late 2016, Sugg and his sister Zoe released a range of branded merchandise called 'Sugg Life', created in collaboration with The Creator Store, a company owned by Alfie Deyes and Dominic Smales.[37][38] The term 'Sugg Life' is a play on 'Thug life', a phrase popularised by Tupac Shakur and more recently an internet meme.[39] The online shop offered a range of products such as hoodies, stickers and phone cases. In August 2017, The Creator Store opened a pop-up shop in Covent Garden which, for ten days, sold limited edition 'Sugg Life X PB' merchandise; a collaboration of Sugg Life and Deyes' 'Pointless Blog' brands.[40] The Sugg Life online shop became inactive in May 2018.[41]

Strictly Come Dancing[edit]

From 8 September 2018, Sugg participated in the sixteenth series of Strictly Come Dancing, partnered with Australian dancer Dianne Buswell.[11][12] In the final on 15 December, they were runners-up.[13]

Week No. Dance/Song Judges' score Total Result
Revel Horwood Bussell Ballas Tonioli
1 Jive / "Take On Me" 6 7 7 7 27 No elimination
2 Charleston / "Cotton Eye Joe" 7 8 8 8 31 Safe
3 American Smooth / "Breaking Free" 6 7 6 7 26 Safe
4 Cha-Cha-Cha / "Just Got Paid" 5 7 7 7 26 Safe
5 Waltz / "Rainbow Connection" 6 7 8 8A 29 Safe
6 Foxtrot / "Youngblood" 8 9 9 9 35 Safe
7 Paso Doble / "Pompeii" 7 9 9 9 34 Safe
8 Samba / "MMMBop" 7 8 8 9 32 Safe
9 Quickstep / "Dancing Fool" 8 10 10 10 38 Safe
10 Street and Commercial / "Jump Around" 7 8 10 10 35 Safe
11 Salsa / "Joseph Megamix" 8 9 9 10 36 Safe
12 Viennese Waltz / "This Year's Love"
Argentine Tango / "Red Right Hand"
Final Paso Doble / "Pompeii"
Showdance / "I Bet You Look Good on the Dancefloor"
Charleston / "Cotton Eye Joe"
^A Alfonso Ribeiro filled in for Tonioli

Strictly Come Dancing: The Live Tour! 2019[edit]

Sugg, along with his professional dancing partner Dianne Buswell, joined the Strictly Come Dancing Live! Tour lineup.[42] The two made Strictly Live Tour history by winning 25 shows in a row against six other couples,[43] later becoming the overall tour winners having won 28 of the 29 shows.[44][45] The tour started on 18 January 2019 and ended on 10 February.

Couples Number

of wins[43]

Number of

2nd places

Joe Sugg & Dianne Buswell 28 1 97%
Stacey Dooley & Aljaž Skorjanec 1 24 3%
Faye Tozer & Giovanni Pernice 0 4 0%
Ashley Roberts & Pasha Kovalev 0 0 0%
Graeme Swann & Karen Clifton 0 0 0%
Dr. Ranj Singh & Janette Manrara 0 0 0%
Lauren Steadman & AJ Pritchard 0 0 0%

2019 Christmas special[edit]

On 5 November 2019, it was announced that Sugg would be participating in the 2019 Christmas special episode.[46] A week later it was announced that he would be dancing with Dianne Buswell as he did in series 16 of the show.[47]

Dance/Song Judges' score Total Result
Revel Horwood Mabuse Ballas Tonioli
Street and Commercial / "Sleigh Ride" 10 10 10 10 40 Runner Up

Personal life[edit]

The name of Sugg's YouTube channel is derived from his apprenticeship as a roof thatcher.[48] He is the younger brother of Zoe Sugg, who is also a blogger and internet personality, known on YouTube as Zoella.[49]

Sugg has been in a relationship with Dianne Buswell, his dancing partner from Strictly Come Dancing, since late 2018.[50]

He is an ambassador for the charity Age UK.[51]



Year Title Role Notes
2015 The SpongeBob Movie: Sponge Out Of Water Seagull Voice role (U.K version)
Joe and Caspar Hit the Road Himself
2016 Joe and Caspar Hit The Road: USA
2019 Wonder Park Gus Voice role (U.K version)
A Shaun the Sheep Movie: Farmageddon Pizza Boy Voice role


Year Title Role Notes
2017 Release the Hounds Contestant
2018 Strictly Come Dancing Finalist
2018–2019 New Year's Eve Fireworks Host With Stacey Dooley
2019 The One Show With Alex Jones; 1 episode
2019 The Amazing World Of Gumball Azreal Voice role
2019 Strictly Come Dancing Christmas Special Contestant Runner-up
2020 Would I Lie to You Guest panellist
2020 The Great Stand Up to Cancer Bake Off Contestant Winner
2020 The Syndicate Sam


Year Title Role Theatre
2019 Waitress Ogie Anhorn Adelphi


Year Title Role
2019–present Strictly Come Dancing: The Podcast Co-presenter[52]

Awards and nominations[edit]

Year Nominated Award Work Result
2015 BBC Radio 1's Teen Awards Best British Vlogger Won
2016 Streamy Awards Best International YouTube Channel ThatcherJoe Nominated
2019 Global Awards Social Media Superstar Won
2020 WhatsOnStage Awards Best Supporting Actor In a Musical Waitress Nominated


  1. ^ Sugg, Joe (12 May 2013). "Draw My Life | Thatcher Joe". YouTube. Retrieved 6 July 2017.
  2. ^ Sugg, Joe (19 December 2015). "EARLY CHRISTMAS PRESENTS!". YouTube.
  3. ^ "Five of the Best: YouTuber Whispers". Retrieved 25 September 2020.
  4. ^ "BBC Radio 1 – Scott Mills, Innuendo Bingo With Joe Sugg Off've YouTube". BBC. 5 September 2013. Retrieved 9 May 2014.
  5. ^ James, Richard (29 August 2014). "Meet The Young YouTubers Changing The Way British Media Stars Are Born". BuzzFeed. Retrieved 3 August 2018.
  6. ^ Skulskyj, Lee (20 February 2015). "Caspar Lee and Joe Sugg land mega roles in The Spongebob Movie: Sponge Out Of Water". Metro. Retrieved 11 April 2015.
  7. ^ Joe and Caspar Hit the Road on IMDb
  8. ^ "BBC Worldwide sells Joe & Caspar Hit the Road to UK Channel E4". Media Centre. BBC Worldwide. 31 March 2016. Retrieved 23 December 2016.
  9. ^ Joe & Caspar Hit the Road USA on IMDb
  10. ^ Weiss, Geoff (2 February 2017). "The Trailer For Marcus Butler, Alfie Deyes, And Joe Sugg's Reality TV Debut Has Arrived". Tubefilter. Retrieved 10 March 2017.
  11. ^ a b "Social media star Joe Sugg signs up for Strictly 2018". Strictly Come Dancing. BBC One. 14 August 2018. Retrieved 16 December 2018.
  12. ^ a b "It's time to meet your 2018 couples!". BBC One. 8 September 2015. Retrieved 16 December 2018.
  13. ^ a b "Stacey and Kevin win Strictly 2018!". Strictly Come Dancing. BBC One. 15 December 2018. Retrieved 16 December 2018.
  14. ^ "BBC – Stacey Dooley and Joe Sugg take One Step Beyond the ballroom as they join Madness at this year's New Year's Eve celebrations on BBC One". BBC Media Centre. 18 December 2018. Retrieved 21 December 2018.
  15. ^ "BBC One – The One Show, 22/02/2019". BBC. Retrieved 20 February 2019.
  16. ^ Daly, Helen (22 February 2019). "The One Show: Alex Jones CUTS OFF Joe Sugg as he makes presenting debut". Retrieved 25 February 2019.
  17. ^ "BBC Shows and Tours – Shows – Comic Relief 2019: Live Show". Retrieved 25 February 2019.
  18. ^ "Joe Sugg and Caspar Lee join cast of adorable animated film Wonder Park". Metro. 14 November 2018. Retrieved 23 January 2019.
  19. ^ Milligan, Mercedes (21 May 2019). "'Strictly' Star Joe Sugg Guests on Cartoon Network's 'Gumball'". Animation Magazine. Retrieved 22 May 2019.
  20. ^ Sugg, Joe (3 July 2019). "Exciting news to share with ya this morning! I can finally announce that I've been working with a childhood hero of mine @aardman and landed myself a cameo role as the 'pizza boy' in the new Shaun the sheep movie: FARMAGEDDON! In cinemas October 18th". @Joe_Sugg. Retrieved 3 July 2019.
  21. ^ Guide, British Comedy. "Would I Lie To You? Series 13, Episode 6". British Comedy Guide. Retrieved 25 September 2020.
  22. ^ Storey, Katie (2 April 2020). "Joe Sugg reveals the real reason why he fainted during Celebrity Bake Off and it's pretty gross". Metro.
  23. ^ Joe Anderton (10 August 2020). "Strictly's Joe Sugg lands first TV acting role with two Corrie stars". Digital Spy. Retrieved 13 August 2020.
  24. ^ "Joe on Instagram: "Meet R-41, I'm voicing this new robot opposite the deadly Daleks in an animated @bbcdoctorwho series for #TimeLordVictorious! Coming to…"". Instagram. Retrieved 25 September 2020.
  25. ^ Dobbins, Amanda (21 April 2014). "Meet the YouTube Boy Band". Vulture. Retrieved 6 September 2016.
  26. ^ Dredge, Stuart (21 March 2014). "YouTube Boy Band's cover version of It's All About You becomes viral hit | Music". The Guardian. Guardian Media Group. Retrieved 21 April 2014.
  27. ^ Wood, Lucy (10 March 2014). "Marcus Butler, Alfie Deyes, Joe Sugg, Jim Chapman and Caspar Lee are The YouTube Boyband for Sport Relief – VIDEO OF JOY". Sugarscape. Archived from the original on 7 April 2014. Retrieved 21 April 2014.
  28. ^ Petridis, Alexis (16 November 2014). "Do They Know It's Christmas review – in tune with non-musical times". The Guardian. Guardian Media Group. Retrieved 6 September 2016.
  29. ^ Butterly, Amelia (16 November 2014). "Zoella talks 'surreal' experience of singing with Band Aid 30". BBC Newsbeat. Retrieved 6 September 2016.
  30. ^ Karasin, Ekin (3 February 2020). "Joe Sugg releases 80s-style debut song and fans reckon it's all about girlfriend Dianne Buswell". Metro.
  31. ^ Mackrell, Daniel (20 August 2019). "When will Joe Sugg be performing in Waitress in London and how to get tickets?". Metro. Retrieved 16 September 2019.
  32. ^ "A Message from Joe-gie – Final Show Sat 30th Nov". 29 November 2019. Retrieved 22 December 2019.
  33. ^ Sugg, Joe (8 September 2015). Username – Evie (Illustrated ed.). ISBN 9781473619135. OCLC 922842890.
  34. ^ Sugg, Joe (10 September 2015). Username: Evie. Hodder & Stoughton. ISBN 9781473619128.
  35. ^ Cowdrey, Katherine (20 June 2016). "Joe Sugg's second graphic novel to Hodder". The Bookseller. Retrieved 7 September 2016.
  36. ^ Hodson, Charleyy (2 March 2017). "Joe Sugg Just Announced The FINAL Book In His Username Series". We The Unicorns. Retrieved 3 August 2018.
  37. ^ "Famed YouTube Siblings Zoella And Thatcher Joe Launch Joint Merch Range". Tube Filter. 9 December 2016. Retrieved 15 May 2018.
  38. ^ "THE CREATOR STORE LIMITED – Officers (free information from Companies House)". Retrieved 9 February 2019.
  39. ^ "Thug Life". Know Your Meme. 27 April 2018. Retrieved 15 May 2018.
  40. ^ "Zoe, Alfie And Joe's IRL Merch Store Just Opened And You'll Be Psyched At What's Inside". We The Unicorns. 24 August 2017. Retrieved 15 May 2018.
  41. ^ "". Sugg Life. 15 May 2018.
  42. ^ "Strictly Come Dancing Live! The Line Up". Strictly Come Dancing Live!. Retrieved 9 February 2019.
  43. ^ a b Darvill, Josh (10 February 2019). "Strictly Come Dancing 2019 live tour results! Winners revealed!". TellyMix. Retrieved 10 February 2019.
  44. ^ "Strictly Come Dancing Live on Instagram: "And the winners of the final 2019 @strictlycomedancinglive show were... @joe_sugg and @diannebuswell With a phenomenal 28/29 tour wins…"". Instagram. Retrieved 10 February 2019.
  45. ^ "The overall winners of the Strictly Come Dancing tour have been announced – and it's not Stacey Dooley!". HELLO!. 10 February 2019. Retrieved 10 February 2019.
  46. ^ "Meet the Strictly Celebrities for Christmas 2019". BBC Blogs. Retrieved 5 November 2019.
  47. ^ Edwards, Chris (12 November 2019). "Strictly Come Dancing reveals the professional dancers for 2019 Christmas special". Digital Spy. Retrieved 22 December 2019.
  48. ^ Mcintosh, Steven (25 September 2017). "Joe Sugg: 8 things to know about one of YouTube's biggest stars". BBC News. Retrieved 31 July 2019.
  49. ^ Woods, Judith (3 April 2014). "Zoella: The squeaky clean big sister no teen should be without". The Daily Telegraph. Retrieved 7 April 2014.
  50. ^ "Joe Sugg 'confirms' Dianne Buswell romance following Strictly final". Evening Standard. 16 December 2018. Retrieved 25 September 2020.
  51. ^ "Youtube sensation Joe Sugg teams up with Age UK". Age Uk. 7 October 2016.
  52. ^ Davies, Megan (25 August 2019). "Joe Sugg takes over as host of Strictly Come Dancing's official podcast". Digital Spy. Retrieved 3 September 2019.