Joe Tye

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Joe Tye
Joe Tye.png
Occupation CEO and Head Coach, Values Coach Inc.

Joe Tye is CEO and Head Coach of Values Coach Inc., which provides consulting, training and coaching on values-based life and leadership skills.


Joe Tye is CEO and Head Coach of Values Coach, which provides consulting, training and coaching on values-based leadership and cultural transformation. Joe earned a master’s degree in hospital administration from the University of Iowa and an MBA from the Stanford Graduate School of Business. He is the author or coauthor of twelve books including The Florence Prescription and All Hands on Deck, both of which are about building a culture of ownership. Prior to founding Values Coach in 1994, he was chief operating officer for a large community teaching hospital. On the volunteer front, Joe was founding president of the Association of Air Medical Services and a leading activist fighting against unethical marketing practices of the tobacco industry’s white collar drug pushers. Joe and his wife Sally have two adult children and they live on a small farmstead in Iowa.

Major publications[edit]


Tye, Joe (2016) - Winning the War With Yourself Field Manual

Tye, Joe (2013) - Staying on Top When the World’s Upside Down

Tye, Joe (2010) - All Hands on Deck: 8 Essential Lessons for Building a Culture of Ownership

Tye, Joe (2009) - The Florence Prescription: From Accountability to Ownership

Tye, Joe (2009) - Your Dreams Are Too Small

Tye, Joe (2007) - The Twelve Core Action Values Workbook

Tye, Joe (2005) - The Healing Tree: A Mermaid, A Poet, and A Miracle

Tye, Joe (1997) - Never Fear, Never Quit: A Story of Courage and Perseverance


Pledgepower Course on The self Empowerment Pledge


External links[edit]