Joe Wicks (coach)

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Joe Wicks
Joe Wicks Training in live stream.jpg
Wicks in April 2020
Personal details
ResidenceRichmond, South-West London
EducationSt Mary's University, Twickenham

Joe Wicks (born 21 September 1986), otherwise known as "The Body Coach", is a British fitness coach, TV presenter and author. His fitness method uses short intense High Intensity Interval Training (HIIT or, colloquially, 'HIT') workouts. Starting off by posting 15-second recipe videos on social media, Wicks grew his brand to become one of the most followed fitness accounts on Instagram. His first published cookbook Lean in 15: 15-minute meals was a best-seller in 2015, having sold over 900,000 copies.[1][2] He has created a "90 Day Plan" with workouts and meals with tailored portions to the individual. During the UK Coronavirus Pandemic lockdown in the United Kingdom he began "P.E With Joe" on YouTube to try and help children stay active, this Livestream had a wide impact and was viewed by over a million users worldwide.[3] He is a Channel 4 television presenter with his own show The Body Coach.[4]

Early life[edit]

Wicks was born in Epsom, Surrey to Raquela Mosquera, a social worker, and Gary Wicks, a roofer. His mother is of Italian descent. He grew up on a council estate with his parents and two brothers, Nikki and George[5]. Wicks' father struggled with drug addiction from a young age and was in and out of rehab causing him to not always be present when Wicks and his brothers were growing up. His father is now sober from drug use after undertaking the 12-step programme.


Wicks attended Blenheim High School in Epsom, Surrey[6] and NESCOT technology college in Epsom.[citation needed] He went on to study sports science at St Mary's University in Twickenham.

Personal life[edit]

Wicks married model Rosie Jones in June of 2019. Together they have 2 children, a daughter, Indie, and a son, Marley. His maternal grandparents were from the Isle of Man. [7]


Wicks worked as a teaching assistant after completing his Sports science degree[8] After realising it was not his ideal job, he became a personal trainer for the next five years[9]

Joe received a major boost at the beginning of his business as he received almost £95k from his generous uncle Eddie, which reportedly he paid back within 3 years.[10]

Wicks has been a guest on several UK daytime talk shows, including Good Morning Britain ,This Morning,Loose Women and Lorraine[11][12][13][14]

A segment on Channel 4 named "Joe Wicks: The Body Coach" aired in 2016 with Wicks as the presenter. As of 2020 there have been 3 episodes. [15]

Wicks launched a range of kitchenware in 2018[16]

Online presence[edit]

Wicks began to gain traction for his fitness and nutrition related content on social media. In 2014 he began posting videos to Instagram relating to workouts and nutrition advice. [17] He has amassed over 3 million followers on his Instagram account.[18]

He launched a website called The Body Coach where he sells his kitchenware and a range of fitness/nutrition plans. [19] [20]

Wicks has been recognised by several major publications, such as Harper's Bazaar, Elle UK and Forbes for his online fitness efforts. [21][22][23][24]


He began posting fitness content to his Youtube channel, named 'The Body Coach TV', in 2014. His first video garnered over 6 million views.[25] The channel has amassed over 1.8 million subscribers and more than 97 million views.[26]

On 19 March 2020 Wicks uploaded a video announcing that he would begin to produce "P.E with Joe" videos on his channel.[27] These videos were exercise videos aimed at children to keep fit during the 2020 coronavirus pandemic as schools were closed. Wicks announced on his Instagram that he will donate profits from these videos to the NHS. [28][29]


In 2015, Wicks published a cookbook named "Lean in 15: The Shift Plan" which sold 77,000 copies in its opening week.[30] He released a further two books in the "Lean in 15" series, including "Lean in 15: The Shape Plan", released 2016 [31] and "Lean in 15: The Sustain Plan", also in 2016. [32]

Since the success of the "Lean in 15" series, Wicks has published several more cookbooks. His upcoming cookbook, "Wean in 15" is set to be released in May,2020 and will focus on 'weaning babies onto solid food and recipes for time-pressed parents'.[33][34]


Year Title Publisher ISBN
2015 Lean in 15 - The Shift Plan: 15 Minute Meals and Workouts to Keep You Lean and Healthy Pan Macmillan ISBN 9781509800667

(Paperback, 224 pages)

2016 Lean in 15 - The Shape Plan: 15 Minute Meals With Workouts to Build a Strong, Lean Body Pan Macmillan ISBN 9781509800698

(Paperback,240 pages)

2016 Lean in 15 - The Sustain Plan: 15 Minute Meals and Workouts to Get You Lean for Life Pan Macmillan ISBN 9781509820221

(Paperback, 240 pages)

2017 The Fat Loss Plan:100 Quick and Easy Recipes With Workouts Pan Macmillan ISBN 9781509836079

(Paperback, 240 pages)

2017 Cooking for Family and Friends: 100 Lean Recipes to Enjoy Together Pan Macmillan ISBN 9781509820252

(Hardback,240 pages)

2018 Joe's 30 Minute Meals: 100 Quick and Healthy Recipes Pan Macmillan ISBN 9781785175121

(Hardback,240 pages)

2018 Veggie Lean in 15: 15-minute Veggie Meals with Workouts Pan Macmillan ISBN 9781509856152

(Paperback,240 pages)

2019 Veggie BBQ: 10 Brand-new Lean in 15 Recipes Pan Macmillan ISBN 9781509856176

(E-book, 32 pages)



Wean In 15 Pan Macmillan ISBN 9781529016338

(Hardback, 240 pages)


  1. ^ "'I want to be the voice that gets the nation healthy': Joe Wicks on being the next Jamie Oliver". Daily Telegraph. Retrieved 29 August 2016.
  2. ^ "'Lean in 15: The Shape Plan by Joe Wicks – digested read". The Guardian. Retrieved 29 August 2016.
  3. ^ Bakare, Lanre (23 March 2020). "A million people livestream Joe Wicks online 'PE lesson'". The Guardian. ISSN 0261-3077. Retrieved 27 March 2020.
  4. ^ "Joe Wicks: The Body Coach". Channel 4. Retrieved 29 August 2016.
  5. ^ Heritage, Stuart (18 June 2016). "Meet the Body Coach, the man with the million-dollar muscles". The Guardian. ISSN 0261-3077. Retrieved 30 March 2020.
  6. ^ Nightingale, Laura (23 December 2016). "Kids get good food and exercise tips from The Body Coach". getsurrey. Retrieved 27 March 2020.
  7. ^ "Who is Joe Wicks? The fitness guru is currently leading PE lessons for British kids in lockdown". The Independent. 27 March 2020. Retrieved 30 March 2020.
  8. ^ Heritage, Stuart (18 June 2016). "Meet the Body Coach, the man with the million-dollar muscles". The Guardian. ISSN 0261-3077. Retrieved 30 March 2020.
  9. ^ Heritage, Stuart (18 June 2016). "Meet the Body Coach, the man with the million-dollar muscles". The Guardian. ISSN 0261-3077. Retrieved 30 March 2020.
  10. ^ "Joe Wicks: The Body Coach on his rise to fame, his realist approach and his new Channel 4 show". Radio Times. Retrieved 29 August 2016.
  11. ^ "The Body Coach On How To Eat More And Lose Weight | Good Morning Britain". Youtube.
  12. ^ "Joe Wicks' Meat Free Bolognese | Lorraine". Youtube.
  13. ^ "Joe Wicks' OMG French Toast | This Morning". Youtube.
  14. ^ "Joe Wicks Questioned About His Romantic Life By Katie Price | Loose Women". Youtube.
  15. ^ "Joe Wicks: The Body Coach: Joe Wicks: The Body Coach". Channel 4. Retrieved 30 March 2020.
  16. ^ "Joe Wicks". Meyer Group Ltd. 13 August 2018. Retrieved 30 March 2020.
  17. ^ "Joe Wicks' amazing journey from skint PT to fitness mogul with a £14m empire". Metro. 26 March 2020. Retrieved 30 March 2020.
  18. ^ "Joe Wicks (@thebodycoach) • Instagram photos and videos". Retrieved 30 March 2020.
  19. ^ "90 Day Plan / The Body Coach". Retrieved 30 March 2020.
  20. ^ "Welcome / The Body Coach". Retrieved 30 March 2020.
  21. ^ "Top Influencers of 2017: Fitness". Forbes. Retrieved 30 March 2020.
  22. ^ Barton, ByMerrilee. "Joe Wicks". Forbes. Retrieved 30 March 2020.
  23. ^ "10 Instagram accounts to follow for fitness Inspiration". Harper's BAZAAR. 2 January 2017. Retrieved 30 March 2020.
  24. ^ Lawrenson, Amy (3 October 2014). "Think outside the cereal box". ELLE. Retrieved 30 March 2020.
  25. ^ "HIIT Home Workout for beginners". Youtube.
  26. ^ "The Body Coach TV". YouTube. Retrieved 30 March 2020.
  27. ^ "Announcing "P.E with Joe" | Daily LIVE workouts for kids | The Body Coach". Youtube.
  28. ^ Association, Press (28 March 2020). "Joe Wicks to donate profits from YouTube PE sessions to NHS". The Guardian. ISSN 0261-3077. Retrieved 30 March 2020.
  29. ^ "Joe Wicks on Instagram: "Words can't express how happy and proud I have felt every day this week as the nation's P.E. teacher. I've been overwhelmed with the…"". Instagram. Retrieved 30 March 2020.
  30. ^ "Joe Wicks' amazing journey from skint PT to fitness mogul with a £14m empire". Metro. 26 March 2020. Retrieved 30 March 2020.
  31. ^ "Lean in 15 - The Shape Plan". Retrieved 30 March 2020.
  32. ^ "Lean in 15 - The Sustain Plan by Joe Wicks". Pan Macmillan. Retrieved 30 March 2020.
  33. ^ "The Body Coach and new dad, Joe Wicks, reveals his family plans and weaning tips". HELLO!. 22 May 2019. Retrieved 30 March 2020.
  34. ^ "Wicks to Wean in 15 | The Bookseller". Retrieved 30 March 2020.

External links[edit]