Joel Landau

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Joel Landau
ResidenceNew York City
EmployerAllure Group

Joel Landau is an American entrepreneur and health care expert. He is the founder of The Allure Group, which specializes in purchasing and improving nursing homes in the United States that are in danger of closing, and AlphaCare company.

Early life and education[edit]

Landau was born and grew up in New York City. He studied at the United Talmudical Academy and graduated in 1999.[1]

Allure Group[edit]

Landau and his co-founders created The Allure Group to rescue skilled nursing homes that were in desperate need of improvement, and would otherwise face closure. Landau became involved in the nursing home industry after his own family experiences. After attempting to find suitable care for his grandfather, he stated in an interview that he noticed local nursing homes lacked resources to provide quality care.[better source needed] Following this experience, Landau and The Allure Group purchased the bankrupt Victory Memorial Hospital in 2010, and developed the site into what is now known as the Hamilton Park Nursing and Rehabilitation Center.[2]

This early success led Landau to purchase more New York City-based nursing homes and begin to improve the physical plants, staffing and overall state of these facilities. He subsequently purchased others including two Brooklyn-based nursing homes in 2011 and 2012.[better source needed]

Landau and The Allure Group also purchased The Cabs Nursing Home in Brooklyn, New York in early 2015. The four-story, 111-room facility sold for $15.6 million.[3] Later that year, Landau and The Allure Group purchased Rivington House, a non-performing and nearly vacant AIDS/HIV specialty nursing home located on the Lower East Side of Manhattan.[4] The $28 million purchase featured in the New York City press after the deed restrictions were changed. Its restrictive deed prevented the property from being developed like many of the buildings in the same district, stating that the building had to be used for non-profit residential health care.[5]

The deeds were changed by the city of New York, which allowed Landau to sell the property to developers.[4][6][7]

Other ventures[edit]

In 2012, Landau co-founded AlphaCare. The concept of the business is to insure and provide community based long term care and support services for high risk elderly individuals who reside in the New York City area.[better source needed][8] AlphaCare was one of 25 businesses with a state license to provide care to Medicare dual eligible citizens.[8] By 2017, AlphaCare had changed to become a one product provider and required individuals to have Medicaid and not Medicare as they did previously.[9]


  1. ^ "Joel Landau". U.S. Green Building Council.
  2. ^ McGoldrick, Meaghan (December 30, 2016). "Possible partnership between Northwell and Maimonides in the works for Bay Ridge". Brooklyn Reporter.
  3. ^ Doles, Kyna. "Here's what the $10M-$20M NYC investment sales market looked like last week". The Real Deal.
  4. ^ a b "Appendices for Examination of the City's Removal of the Deed Restriction at 45 Rivington Street in Manhattan". New York City Department of Investigation. July 2016.
  5. ^ Goodman, David (March 30, 2016). "How New York Allowed Gentrification for $16 Million". New York Times.
  6. ^ Stringer, Scott (July 14, 2016). "De Blasio faults policy, not staff, for Rivington deal". Politico.
  7. ^ Goodman, David (July 14, 2016). "New York Officials Were Warned About Lifting Nursing Home's Deed Limits, Report Says". NY Times.
  8. ^ a b "The Costly Care of the Few". Oxeon.
  9. ^ Bernstein, Nina (May 8, 2014). "Medicaid Shift Fuels Rush for Profitable Clients". NY Times.

External links[edit]