Joel Runyon

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Joel Runyon
Born (1987-04-23) April 23, 1987 (age 32)
Winfield, IL
OccupationBlogger, Author
NationalityUnited States
CitizenshipUnited States
EducationBusiness Administration, Spanish
Alma materBethel College (Indiana)
SubjectEntrepreneurship, Travel, Fitness
Notable worksImpossible: The Manifesto

Joel Runyon is an American blogger and author. He is the founder of Impossible X[1] and blogger at IMPOSSIBLE. He is also the founder of Paleo Meal Plans LLC.

He is an athlete, endurance runner, businessman,[2] and speaker. His TEDx talk has received over 600,000 views.[3]

He is a frequent writer on Huffington Post[4],,[5] LifeHack and Mind Body Green.[6]

Impossible X LLC[edit]

Runyon founded Impossible Ventures in 2012[7] and has developed multiple brands under the Impossible umbrella. In 2016, he later renamed the company to Impossible X LLC.

Through the company, Runyon has developed four apps[8][9] and worked with multiple startups including SpotHero, Simple Energy and to help them grow their organic and paid traffic.

He also developed a blog, Impossible, with a focus on mental toughness and fitness. He has interviewed elite athletes like Kyle Maynard, David Goggins, and Bobby Maximus.[10] on his podcast Impossible Podcast.

In 2011, Impossible X launched an apparel line, Impossible Gear[11] featuring the trademarked Impossible logo.[12]

Some of the branded sites and services within IMPOSSIBLE include:[13]

  • Impossible HQ
  • Impossible X
  • Impossible Podcast
  • Impossible Fitness
  • Impossible Nutrition
  • Impossible Gear
  • Impossible TV

Ultimate Meal Plans LLC[edit]

After seeing success in the fitness space, Runyon also launched several websites and apps based on the paleo diet. In 2016, Runyon spun these apps & websites out into a new business named Paleo Meal Plans LLC[14] in order to deliver meal plans, and other digital products in the paleo nutrition space.[15]. As of July 2019, the business was renamed to "Ultimate Meal Plans" and expanded to offer products in the keto, banting, and AIP diet space as well.


In 2011, Runyon released an ebook entitled Impossible: The Manifesto.[16]

He has also written two fitness guides: Impossible TRI (defunct) and Impossible Abs.[edit]

In 2012, Runyon raised over $26,000 to help build a school with the non-profit Pencils of Promise.[17][18][19]

Runyon has raised over $266,000 total through, the philanthropic branch of Impossible X.[20]

In 2014, Runyon announced he would be running 7 ultra marathons on 7 continents in order to help build 7 schools with Pencils of Promise.[21][22][23]

As of February 5, 2017, he has raised over $123,000 and finished five races.[24]

On April 15, 2017 Runyon completed the running portion of the 777 Project by running the Two Oceans Marathon in South Africa and raising $156,199.[25]

In June 2017, Jesse Itzler's movement raised $36,124 to build the 7th school for the 777 Project. The total raised throughout the project totaled $192,323.[26][27]

Ultra Running[edit]

Runyon began ultra running for charity in 2012. In February 2017, he joined the 7 continents marathon club having run marathon distance or longer on all 7 continents.[28][29]

In February 2017, Runyon became one of 5 people to run an ultra marathon on every continent.[30]


  1. ^ "Impossible X". Retrieved 2016-01-11.
  2. ^ "Joel Runyon". Retrieved 2016-01-11.
  3. ^ "Watch "Cold Shower Therapy: Joel Runyon at TEDxLUC" Video at TEDxTalks". TEDxTalks. Retrieved 2016-01-11.
  4. ^ "Joel Runyon". Retrieved 2016-01-11.
  5. ^ "Joel Runyon -". Retrieved 2016-01-11.
  6. ^ "mindbodygreen". mindbodygreen. Retrieved 2016-01-11.
  7. ^ "Living the Impossible | Bethel College Magazine". Retrieved 2016-01-11.
  8. ^ "Impossible Ventures - Android Apps on Google Play". Archived from the original on 2016-05-13. Retrieved 2016-01-11.
  9. ^ "Impossible Ventures LLC Apps on the App Store". iTunes. Retrieved 2016-01-11.
  10. ^ "Impossible Radio with Joel Runyon by Joel Runyon on iTunes". iTunes. Retrieved 2016-01-11.
  11. ^ "Impossible Gear". Impossible X™. Retrieved 2016-01-11.
  12. ^ "Apply for a Trademark. Search a Trademark". Retrieved 2016-01-11.
  13. ^
  14. ^
  15. ^
  16. ^ "Impossible: The Manifesto / Impossible". Impossible. Retrieved 2016-01-11.
  17. ^ "We're Building A School In Guatemala ≠ Impossible / Impossible". Impossible. Retrieved 2016-01-11.
  18. ^ "We Built A School (And I Have Proof!) / Impossible". Impossible. Retrieved 2016-01-11.
  19. ^ Braun, Adam (2014). The Promise of A Pencil. Scribner. ISBN 1476730628.
  20. ^ " | Helping others do the impossible". | Helping others do the impossible. Retrieved 2016-01-11.
  21. ^ "This Man Is Running 7 Ultramarathons to Build 7 Schools for Underserved Kids - RYOT News". RYOT News. Retrieved 2016-01-11.
  22. ^ "The Inside Lane: Inspired By The Impossible |". Retrieved 2016-01-11.
  23. ^ "777 Project – 7 Ultras / 7 Continents / 7 Schools / ≠IMPOSSIBLE≠". The 777 Project. Retrieved 2016-01-11.
  24. ^ "777 Project – 7 Ultras / 7 Continents / 7 Schools / ≠IMPOSSIBLE≠". The 777 Project. Retrieved 2016-12-24.
  25. ^ "777 Project - Joel Runyon's fundraising page for Pencils of Promise". Retrieved 2017-09-06.
  26. ^ "Meet the Man Who Ran 7 Ultras on 7 Continents to Raise Money for 7 Schools". Runner's World. 2017-06-26. Retrieved 2017-09-06.
  27. ^ "Meet the Man Who's Just Run an Ultra Marathon on All Seven Continents". Sports. Retrieved 2017-09-06.
  28. ^ "Joel Runyon Results at". Retrieved 2017-02-05.
  29. ^ "World Marathon Challenge". World Marathon Challenge. Retrieved 2017-02-17.
  30. ^ "7 Ultras Club". 7 Ultras Club. Retrieved 2017-09-06.

External links[edit]