Joey Reiman

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Joey Reiman
Born 31 March 1953 (1953-03-31) (age 65)
New York City
Occupation Advertiser, Businessman, Author

Joey Reiman is an Atlanta-based author, award-winning advertiser and businessman.[1]

Early life[edit]

Joseph Alden Reiman was born in New York City on March 31, 1953, to businessman Henri Reiman and astrologer Phyllis Joy.[2] He is a graduate of Brandeis University with a Bachelor of Arts in American Studies.[3] After graduation, Reiman interned under director Federico Fellini in Rome, Italy. While in Italy, Reiman was a passenger in a car accident where he was partially paralyzed, losing the use of his right arm.[4] Six months after his accident Reiman entered the world of advertising.


Reiman was chairman of one of the top advertising agencies in the US, Babbitt & Reiman, before its acquisition by London-based GGT in the early 1990s.[5] He went on to become the founder and CEO of the Joey Reiman Agency, where he remained until 1995.[6] BrightHouse has worked on campaigns for clients such as The Coca-Cola Company, Procter & Gamble, McDonald’s, Pepperidge Farm and Newell Brands. [7][8][9][10]


Personal life[edit]

Reiman is married Cynthia Good, founder and owner of Little Pink Book.[15] Together the couple has two sons Alden and Julien.[16] Reiman is an adjunct marketing professor at the Goizueta Business School of Emory University.[17] He leads workshops for fortune 500 companies.[18] Joey is also a frequent marketing and branding guest expert on CNN.[19]


  1. ^ "Joey Reiman: Part 1 of an interview by Bob Morris". Bob Morris. Retrieved December 3, 2014. 
  2. ^ "Palm Beach - Reiman, Phyllis Joy". Chicago Tribune. Retrieved November 14, 2014. 
  3. ^ "Marketing guru tells grocers it's all right to kid around". Retrieved December 1, 2014. 
  4. ^ "Marketing Leader Inspires Buckhead Business Group". Neighbor Newspapers. Retrieved December 3, 2014. 
  5. ^ "Joel Babbit Forbes profile". Forbes. Retrieved December 3, 2014. 
  6. ^ "The Media Business Advertising; Joey Reiman Wins Bahamas Account". New York Times. Retrieved December 2, 2014. 
  7. ^ "Archive for 'Speaker' Joey Reiman". Kotler Impact. Retrieved December 3, 2014. 
  8. ^ "A New Account for Goldfish". New York Times. Retrieved December 1, 2014. 
  9. ^ "Joey Reiman - Bio" (PDF). Collaboration Summit. Retrieved December 2, 2014. 
  10. ^ "P&G & Creativity Cannes Presentation" (PDF). Retrieved December 3, 2014. 
  11. ^ "Amazon - The Best Year of Your Life". Amazon. Retrieved December 2, 2014. 
  12. ^ "Amazon: Success: The Original Handbook". Amazon. Retrieved December 3, 2014. 
  13. ^ "Amazon – Joey Reiman". Amazon. Retrieved December 3, 2014. 
  14. ^ "Leaders for Business". Leadership for Business. Retrieved December 3, 2014. 
  15. ^ "She's a Darn Good Thing". Strategy Magazine. Retrieved December 1, 2014. 
  16. ^ "Mr . Joey Alden Reiman". Zoom Info. Retrieved December 2, 2014. 
  17. ^ "Purpose and b-school". Emory Business. Retrieved December 3, 2014. 
  18. ^ "Sell Your Marketing Idea for $1 Million". Adage. Retrieved December 2, 2014. 
  19. ^ "Joey Reiman -Bio" (PDF). Collaboration Summit. Retrieved December 1, 2014. 

External links[edit]