Johan Staël von Holstein
Johan Staël von Holstein
JSvH at SIME Awards
Lars Johan Magnus Staël von Holstein
5 May 1963
Lars Johan Magnus Staël von Holstein (born 5 May 1963 in Halmstad, Sweden) is a Swedish entrepreneur, venture capitalist and author who co-founded dot-com companies such as Icon Medialab and LetsBuyIt during the early dot-com boom in Sweden.  He is the CEO of the multi-level marketing company Crowd1, which has been identified as an illegal pyramid scheme in a number of countries.
Staël von Holstein was born in Halmstad. He lived in Spain between the ages of 2 and 8, after which his family moved back to Sweden. After his military service he worked as a travel guide in the French and Austrian alps, and in Spain. At the age of 24 he was in a car accident and had to use a wheelchair for three months.
He returned to Sweden, and studied information technology at Lund University for a time. In 1989, he began his studies at Stockholm Business School, Stockholm University, majoring in marketing management. In an interview in 2012, he claimed that he bribed his way into Stockholm Business School.
Staël von Holstein began his career at the media and investment company Kinnevik, working for Jan Stenbeck for several years. He was the marketing director of Kinnevik's TV channel Z-TV, and then became the CEO of the start-up teletext company InTV (Interactive television). Staël von Holstein was vice president of Inlux, in Luxemburg, and then went on to become responsible for Banque Invik's sales and credit card operations.
At the end of 1995, Staël von Holstein left Kinnevik to found the web design company Icon Medialab together with Jesper Jos Olsson, Erik Wickström, and Magnus Lindahl. In 1998 he was included on a list of 12 "Global Leaders of Tomorrow" published by Chief Executive magazine.
Icon Media Lab
At the end of 1995, Staël von Holstein left the Kinnevik Group to found Icon Medialab together with Jesper Jos Olsson, Erik Wickström, and Magnus Lindahl.. The company went public in 1999 and continued rapid expansion with a US$70 million investment into the Asian market in 2000. At its peak the company had over 3,000 employees in 32 offices in cities around the globe. In 2001 its shares plunged more than 98% from their early 2000 peak and it axed around 500 jobs. In December 2001 shares of the debt-ridden company were suspended from the Stockholm stock exchange. The company was merged with rival Dutch web company Lost Boys in a reverse takeover to form a new Dutch-based company under CEO Rens Buchwaldt, and re-capitalized through a £12.4 million rights issue.
In 1998 Staël von Holstein founded LetsBuyIt, an online price comparison platform that enabled its users to share, compare, and buy various products. LetsBuyIt floated on Germany's Neuer Markt in July 2000, raising about US$60 million from a planned target of US$180 million in its initial public offering. It sought protection under the Dutch Bankruptcy Code (Faillissementswet) in December of the same year. After deferring bankruptcy through 2001, on 4 March 2002 it declared bankruptcy. Its staff had been reduced from 450 to 25.
Staël von Holstein founded MyCube in 2008, a digital life management tool for exchanging, sharing and selling content. MyCube was the first decentralized social exchange that prioritized privacy, ownership, and user freedom to monetize on their own creativity in contrast to centralized networks as Facebook etc. MyCube raised over US$8 million in funds in May 2011, then in August 2012 filed for voluntary liquidation.
In 2019, Staël von Holstein was identified as the CEO of the multi-level marketing company Crowd1, on the company's official YouTube channel as well as in a message sent to the members of the marketing network at the end of 2019.
In November 2019, Norway's gaming and foundation authority, Lotteri- og stiftelsestilsynet, determined that Crowd1 operates with a pyramid structure to generate revenue. In January 2020, in Burundi's largest city Bujumbura, Crowd1 was raided and over 300 people arrested, 17 of whom were placed in custody for promoting Crowd1, described as a Ponzi scheme.
In Paraguay on 6 February 2020 the Comisión Nacional de Valores (CNV) issued a securities fraud warning against Crowd1, advising against investment. CNV identifies Crowd1 as an unregistered securities offering. Promoters of Crowd1 in Paraguay face up to three years imprisonment or a fine. On 21 February 2020 the Bank of Namibia declared Crowd1 a pyramid scheme and warned the promoters to stop their activities immediately. The bank stated "Crowd1 does not sell tangible products or render any service of essential value, but the primary source of income for Crowd1 is the sale of membership packages to new members".
On 12 May 2020 the Philippines Securities and Exchange Commission (SEC) directed Crowd1 Asia Pacific to immediately stop its “fraudulent” investing-taking activities. On 5 June 2020 the New Zealand Financial Markets Authority added Crowd1 and Impact Crowd Technology to its warning list due to concerns they may be involved in or operating a scam. In November 2020 it was disclosed that a related company Tecnología de Impacto Multiple SL was "the sole provider of Crowd1 products".
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- Kwang, Kevin (27 August 2012). "Facebook challenger MyCube ends operations". ZDNet. Retrieved 15 April 2020.
- "Johan Staël von Holstein pekas ut i gigantiskt pyramidspel" [Johan Staël von Holstein identified in a giant pyramid game]. Oisín Cantwell. Retrieved 6 November 2020.
- Jordheim, Hans Mortensønn (18 January 2020). "Nektet for å være sjef i pyramidespill – så kom nyttårshilsenen". E24 (in Norwegian). Oslo, Norway. Retrieved 18 April 2020.
- "17 linked to Burundi 'get-rich-quick' schemes arrested". Independent Online. African News Agency (ANA). 17 January 2020. Retrieved 15 April 2020.
- Sylla, Aissatou; Lou, Ying (26 February 2020). "Regulating Cryptocurrencies In Africa And China – Where Are We Now?". Mondaq. Hogan Lovells. Retrieved 15 April 2020.
- "Advertencia para el publico en general" (in Spanish). Asunción, Paraguay: Comisión Nacional de Valores. 26 February 2020. Retrieved 15 April 2020.
- Bogdanova, Steffy (5 June 2020). "New Zealand FMA adds Crowd1 and Impact Crowd Technology S.L. and others to its warning list". LeapRate. London. Retrieved 12 June 2020.
- Dumlao-Abadilla, Doris (18 May 2020). "SEC orders CROWD1 to stop illegal investment scheme Inquirer.net". Philippine Daily Inquirer. Makati City, Philippines. Retrieved 12 June 2020.
- de Wet, Phillip (24 February 2020). "Namibia just banned the Crowd1 get-rich-quick scheme as a pyramid. SA is its biggest market". Business Insider South Africa. Retrieved 8 April 2020.
- "Outcome of the Investigation: Crowd1 Network Limited" (PDF). Windhoek, Namibia: Bank of Namibia. 21 February 2020. Retrieved 8 April 2020.
- "Market announcement" (PDF). ASX. Perth, WA: Emerge Gaming. 3 November 2020. Retrieved 13 November 2020.
- Mather, Daryl (26 October 2020). "Emerge Gaming (ASX:EM1) share price sees explosive growth". Motley Fool. Retrieved 12 November 2020.