Prior to ice diving, Nordblad started her freediving career in the 2000 and has since been competing in the World Championships with the world's best freedivers. In 2004, she broke the female record in freediving with fins (dynamic), swimming 158 metres in 6m 39s. Nordblad also was the Finnish team captain and coach for the men’s national freediving team, preparing them for the 2014 World cup in Italy. Her current record in dynamic is 192 m from the World Championships in Belgrade, Serbia 2013 and static breath hold 6 min 35 sec from the World Championships in Turku, Finland 2016.
After a cycling accident in 2010 in which she broke her leg, Nordblad started cold-water treatment (ice therapy) in 2013 upon recommendation of her doctor. She began freediving under the Arctic ice in the 2000s. In 2015, she broke the Guinness World Record for females on March 14, 2015, diving for 50 metres under the ice in 2 °C cold water of Lake Päijänne, while only wearing a swimsuit and mask.
Nordblad has a history in marketing. She has worked full-time in digital media, printing products, and graphic design. Johanna Nordblad and her sister Elina Manninen, a professional photographer, own the company Greenwater Production. The sisters have produced a variety of lifestyle, adventure and sports related picture books (‘I’m Ok –Freediving’, ‘Paris –Street’, ‘Underwater Picture Book’, ‘Freediving Serbia’, and ‘Helsinki Finland’), as well as short films that capture Johanna’s underwater experiences. Since 2017, Nordblad is the Art and Creative Director of the company.
Besides the documentaries from Greenwater Production, Nordblad’s diving adventures also appear in the short film Johanna that Nowness shared and Green Water Production co-produced, directed by Ian Derry. National Geographic shared the film on its Facebook page in 2015 and it has since then gone viral.
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- Morin, Oliver (2017-03-17). "Freediver Nordblad, a mermaid in icy water". New Straits Times. Retrieved 2017-04-24.
- Whelan, Stephan (2015-03-15). "Johanna Nordblad Swims 50m Under Ice For New Guinness World Record – DeeperBlue.com". DeeperBlue.com. Retrieved 2017-04-24.
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- "WATCH: This documentary of a freediver swimming in a frozen lake will take your breath away". The Indian Express. 2017-03-24. Retrieved 2017-04-24.