John Ashford

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John Ashford is a contemporary dance producer, Director of Aerowaves, the European network for research and presentation of emerging dance companies which he founded in 1997.[1]

John Ashford was the first theatre editor at Time Out. He subsequently became Manager of the Theatre Upstairs at the Royal Court Theatre, at a time when it was producing the early plays of Sam Shepard and Caryl Churchill, and Richard O'Brien’s Rocky Horror Show. He was then appointed Director of the Theatre at the ICA, promoting seasons of experimental theatre, performance work and new rock bands. In 1985 he brought the Canadian dance company La La La Human Steps to London.[2]

As Theatre Director of The Place in London from 1986-2009, Ashford was instrumental in the growth of contemporary dance's popularity in the UK.[2] He established the theatre as Britain’s busiest dance venue, promoting the early works of companies including DV8, Adventures in Motion Pictures and Wayne McGregor Random Dance, and presenting the first UK performances from international artists such as Wim Vandekeybus, Sasha Waltz and Rui Horta. In 2004 he created The Place Prize, a biennial choreography competition which is the richest and most prestigious in UK dance.[3]

In 2002 Ashford was awarded a CBE for services to dance.[4]


  1. ^ John Ashford contributor profile British Dance Edition 2010
  2. ^ a b Interview with John Ashford Time Out London 8 June 2009
  3. ^ Everyone's a winner The Guardian 13 September 2004
  4. ^ John Ashford Awarded CBE 20 June 2002

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