John Basedow

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John Basedow
Born John Basedow
New York City, New York, U.S.
  • Fitness personality
  • Author
Known for "Fitness Made Simple"
Height 6 ft 3 in (191 cm)
Weight 190 lb (86 kg)

John Basedow is an American television fitness personality, model, author, and motivational speaker. He produces the Fitness Made Simple video series.[1][2][3][4][5]


Basedow started his career as a reporter on a New York nightly news program and then co-created a syndicated television show called Images.[6][7]

After Images, Basedow, who was then out of shape and described his body as a "bowling pin on legs", set a goal to get in good enough shape to appear in a fitness magazine.[6] After unsuccessfully trying various regimens to become fit, Basedow managed to get into shape through his own program, which he dubbed "Fitness Made Simple."[6] By following his "Fitness Made Simple" program, Basedow achieved his goal and was featured in various exercise-related publications.[6] He subsequently commercialized the "Fitness Made Simple" routine and began selling it through a series of successful DRTV infomercials as a set of DVDs and CDs.[6][8] Due to their popularity, McGraw-Hill offered Basedow a publishing deal and he authored his first book, Fitness Made Simple : The Power to Change Your Body, the Power to Change Your Life. The marketing success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomercials at the time.[6][8][9] Basedow made deals for discounted unsold commercial spots enabling an unusually high frequency of the ads.[10][11][12][13][14] Over time, the availability of unsold airtime decreased as networks decided to promote themselves and some Multiple System Operators (MSO) ceased to exist, in turn reducing the viability of Basedow's "Fitness Made Simple" commercials.[14]

In recent years, Basedow has become an active social media personality. In 2007, an online reality show entitled "John Basedow TV" was launched on YouTube.[9] In 2011, he served as the host for the popular YouTube series, Lesbian Video Speed Dating.[15] Following that, Basedow launched the YouTube series New Media Stew and Culture Pop, covering pop culture and celebrity news.[16] He encourages the use of social media as a form on empowerment and motivation.[17] His #WakeUpWords motivational Vine and Instagram videos, which promote positivity and self-empowerment, have been featured on Fox's Good Day New York.[18]

Basedow has been interviewed by various national media outlets, TV, and radio shows including Covino and Rich,[19] Fox News,[20][21] Los Angeles Times,[6] Live it Up!,[22] Red Eye,[23] Taste this TV,[24] and TMZ[25] among others.

n 2012, Basedow signed on with Buzz60 to produce video reports for major media sites.[16]

Public Advocacy[edit]

Basedow is an active advocate for the American Heart Association and the American Diabetes Association.[26]

Published Works[edit]

  • Basedow, John (2008). Fitness Made Simple : The Power to Change Your Body, the Power to Change Your Life. New York: McGraw-Hill. ISBN 0071497080. 


  1. ^ Freedman, Lisa. "Fittest Americans of All-Time: Ten guys who showed their patriotism with a different set of guns.". Men's Fitness. Retrieved 1 September 2016. And with that, Fitness Made Simple was born. His book (with bonus video!) launched a crazy career in the fitness world and made his face—and washboard body—one of the most recognizable in the biz. 
  2. ^ Lombardi, Rob (Jan 24, 2006). "Fitness Made Basedow: Catchy commercial made the workout guru a pop icon". Daily Pulse. p. 8. Retrieved 25 September 2016. 
  3. ^ Polestino, Pam. "John Basedow A Man On A Mission". The Boulevard. December 2008 to Jan 2009. Many people recognize John Basedow's name from those infomercials where he is seen topless with sculpted abs. Not a bad way to be remembered, but as I have gotten to know John, I have learned that he is much more than image. 
  4. ^ Hallet, Vicky (October 16, 2007). "Basedow Baring it All: The Infomercial star flexes his way into bookstores' fitness section". Phys Ed: Express Fit. p. E5. It's hard to not have heard of John Basedow who catapulted to fame by incessantly airing his homemade commercials hawking his DVD line, "Fitness Made Simple." 
  5. ^ Rhodes, Joe (23 October 2005). "Bull's-Eye: TV's Next No-Limit Wager". The New York Times. If you had predicted two and a half years ago that the next great American sports television phenomenon -- right up there with Nascar, figure skating and the "fitness personality" John Basedow -- was going to be poker, lots of supposedly smart people would have laughed, pointed and called you names. 
  6. ^ a b c d e f g Carpenter, Susan (4 February 2005). "For John Basedow, fitness is both simple and lucrative". Los Angeles Times. Retrieved 1 September 2016. 
  7. ^ Ketchum, Diane (September 1, 1991). "LONG ISLAND JOURNAL". The New York Times. Retrieved 3 October 2016. 
  8. ^ a b Rajan, Vikrim (June 1, 2006). "John Basedow Makes Branding Look Simple". Business Smarts. TimesLedger. p. 22. 
  9. ^ a b Genn, Adina (February 2, 2007). "For John Basedow, it's television marketing made simple". Long Island Business News. Retrieved 2 October 2016. 
  10. ^ Beagle, Ben (July 9, 2006). "Fatness Made Simple, By Bennie". The Roanoke Times. Retrieved 2 October 2016. 
  11. ^ Dove, Mike; Buraglio, Don (July 21, 2005). "Running: It really is 'fitness made simple'". Monterey County Herald. p. C4. 
  12. ^ Cowherd, Kevin (January 4, 2011). "Frankly, the only ab I was used to seeing was an abnormal sales pitch". The Baltimore Sun. Retrieved 3 October 2016. 
  13. ^ Steinberg, Dan (January 16, 2006). "THECHAT". The Washington Post. pp. E2. Retrieved 3 October 2016. 
  14. ^ a b Genn, Adina (Feb 2–8, 2007). "For Basedow, It's Television Marketing Made Simple". Growth Strategies. BusinessNews (5): Front, 23A. 
  15. ^ "John Basedow hosts Lesbian Video Speed Dating: YouTube series, "Lesbian Video Speed Dating," features iconic TV fitness personality as its hunky host.". San Diego Gay and Lesbian News. January 31, 2011. Archived from the original on March 4, 2016. Retrieved 1 September 2016. 
  16. ^ a b "Legendary Fitness Guru John Basedow on his Transition from TV to YouTube [INTERVIEW] - New Media Rockstars". New Media Rockstars. 23 August 2012. Retrieved 1 September 2016. 
  17. ^ Jacobson, Bruce. "John Basedow: Fitness Might Be Simple-But He is Complex". Long Island Fitness and Health Magazine. September/October 2016: 13. Retrieved 22 September 2016. 
  18. ^ "John Basedow". Good Day New York. WNYW. 
  19. ^ "Covino and Rich: John Basedow". Covino and Rich. 2014. Retrieved 2 October 2016. 
  20. ^ "Work It Off". Fox News. 29 April 2011. 
  21. ^ "John Basedow". Fox News. 29 April 2011. 
  22. ^ Drake, Donna (April 21, 2016). "John Basedow New Media Stew Culture Pop Fitness Made Simple Celebrity on Live it Up with Donna Drake". Live it Up!. Retrieved 22 October 2016. 
  23. ^ "Halftime Report: Immigration and the liberal logic". Red Eye. Fox News. Jan 31, 2017. Retrieved 7 February 2017. 
  24. ^ Jacobs, Elizabeth. "John Basedow is Fitness Made Simple". Image. Long Island. August/September 2009: 54–56. 
  25. ^ "Fitness Made Simple Guru John Basedow -- You Can't See Mine, But Go Ahead and Show Me Yours". TMZ. March 19, 2013. Retrieved 1 September 2016. 
  26. ^ Richards, Sharon (August 2009). "Success Made Simple". The Boulevard: 50–51. Retrieved 29 October 2016. 

External links[edit]