John Basedow

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John Basedow
Born John Basedow
New York City, New York, U.S.
  • Fitness personality
  • Model
  • Motivational speaker
  • Author
Known for "Fitness Made Simple"
Height 6 ft 3 in (191 cm)
Weight 190 lb (86 kg)

John Basedow is a an American fitness personality, model, author, and motivational speaker. He is best known for his Fitness Made Simple video series and his signature washboard abs.[1][2]

In recent years, Basedow has become an influential social media personality, being active on Instagram, Twitter, Vine, and YouTube.


He's 6 feet 3, 190 pounds and ripped all over. John Basedow is his name, and if you watch any television at all, you've probably seen his washboard stomach, pumped-up chest and Popeye biceps.

Los Angeles Times, 2005[3]

Basedow started his career as a reporter on a New York nightly news program and then co-created an internationally syndicated television show called Images.

After Images, Basedow, who then described his body as a "bowling pin on legs", set a goal to get in good enough shape to appear in a fitness magazine.[3] After frustration with different exercise routines, diets, and supplements, he developed his own regime, dubbing it "Fitness Made Simple." By following his "Fitness Made Simple" program, Basedow achieved his goal and was featured in various exercise-related publications. He subsequently commercialized the "Fitness Made Simple" routine and began selling it through a series of successful DRTV infomercials as a set of DVDs, CDs and a book.[3][4] Their success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomericals at the time.[3][4]

In 2011, he served as the host for the popular YouTube series, Lesbian Video Speed Dating.[5]

In recent years, Basedow has become an active social media personality. Basedow has launched a YouTube series, New Media Stew Culture Pop, covering pop culture and celebrity news.[6] He promotes the use of social media as a form on empowerment and motivation.[7] His #WakeUpWords motivational Vine and Instagram videos, which promote positivity and self-empowerment have been featured on Fox's Good Day New York.[8]

Basedow has been interviewed by various national media outlets including Fox News,[9][10] Los Angeles Times,[3] and TMZ [11] among others.


In 2012, Basedow signed on with Buzz60[6] to produce news video segments that have been featured in online publications including MSN, AOL, USA Today and the Huffington Post.

Public Advocacy[edit]

Basedow is an active advocate for the American Heart Association and the American Diabetes Association.[12][13]

Death hoax[edit]

Basedow was reported by PRWeb to have died in Thailand due to the tsunami resulting from the 2004 Indian Ocean earthquake; the story was quickly retracted.[14]

Published Works[edit]

  • Basedow, John (2008). Fitness Made Simple : The Power to Change Your Body, the Power to Change Your Life. New York: McGraw-Hill. ISBN 0071497080. 


  1. ^ Freedman, Lisa. "Fittest Americans of All-Time: Ten guys who showed their patriotism with a different set of guns.". Men's Fitness. Retrieved 1 September 2016. And with that, Fitness Made Simple was born. His book (with bonus video!) launched a crazy career in the fitness world and made his face—and washboard body—one of the most recognizable in the biz. 
  2. ^ Lombardi, Rob (Jan 24, 2006). "Fitness Made Basedow". Iowa State Daily. Retrieved 25 September 2016. 
  3. ^ a b c d e Carpenter, Susan (4 February 2005). "For John Basedow, fitness is both simple and lucrative". Los Angeles Times. Retrieved 1 September 2016. 
  4. ^ a b Rajan, Vikrim (June 1, 2006). "John Basedow Makes Branding Look Simple". Business Smarts. TimesLedger . p. 22. 
  5. ^ "John Basedow hosts Lesbian Video Speed Dating: YouTube series, "Lesbian Video Speed Dating," features iconic TV fitness personality as its hunky host.". San Diego Gay and Lesbian News. January 31, 2011. Archived from the original on March 4, 2016. Retrieved 1 September 2016. 
  6. ^ a b "Legendary Fitness Guru John Basedow on his Transition from TV to YouTube [INTERVIEW] - New Media Rockstars". New Media Rockstars. 23 August 2012. Retrieved 1 September 2016. 
  7. ^ Jacobson, Bruce. "John Basedow: Fitness Might Be Simple-But He is Complex". Long Island Fitness and Health Magazine. September/October 2016: 13. Retrieved 22 September 2016. 
  8. ^ "John Basedow". Good Day New York. WNYW. 
  9. ^ "Work It Off". Fox News. 29 April 2011. 
  10. ^ "John Basedow". Fox News. 29 April 2011. 
  11. ^ "Fitness Made Simple Guru John Basedow -- You Can't See Mine, But Go Ahead and Show Me Yours". TMZ. March 19, 2013. Retrieved 1 September 2016. 
  12. ^ "John Basedow: America's Fitness Guru" (PDF). Exceptional People Magazine: 15–17. November–December 2009. 
  13. ^ Piazza, Judyth (March 28, 2012). "Judyth Piazza and John Basedow Re-Connect on The American Perspective". The Student Operated Press. Retrieved 22 September 2016. 
  14. ^ Wolf, Buck (March 27, 2006). "Will Ferrell Lives: Dead Wrong Death Rumors". ABC News. Last January John Basedow, famous for his "Fitness Made Simple" infomercials, had reportedly died in Thailand, where he was vacationing during the tsunami. The story, published on PRWeb, was quickly retracted, and he's still pumping iron. 

External links[edit]