John D. Bernard

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John Bernard
John Bernard Cartegena.png
Bernard at the Firefox OS launch event
Born Luton, England
Alma mater MBA, Henley Management College
Occupation Global Marketing Director, Firefox OS

John D. Bernard is the UK Marketer of the Year for 2013 [1] and one of Marketing Week magazine's 'Vision' 100 for 2014.[2]

Bernard is a UK businessman, also ranked as one of the top 10 Marketers in the UK according to Marketing magazine's Little Black Book.[3] The former head of Marketing for LG Mobile UK and Sony Ericsson, Bernard is credited with creating the LG brand in the UK and for launching the Chocolate Phone.[4] Bernard left LG Mobile and joined Sony Ericsson in 2007.[5]

John Bernard is the Global Director of marketing at Mozilla [6] running Firefox OS, the mobile operating system. Firefox OS is available in 2013 as a competitor to Android and Apple.

Bernard, was shortlisted for The UK 'Marketer of the Year' award.[7]

Bernard joined Mozilla from Canonical Ltd. leading marketing [8] at Ubuntu from 2009, where their global PC desktop OS market share has increased from <1% to over 5% in three years [9] through Ubuntu's introduction and rapid growth in retail stores; also through launching Ubuntu for Android (also Ubuntu TV) at the CES and MWC events in 2012.[10] Ubuntu is recognised as the major threat to Microsoft's dominance in the PC market [11] and one of the market-leaders in Cloud and Server.[12]

Early years[edit]

After graduating from university, Bernard worked for the Granada Group, then moved on the Ford Motor Company.[13] He then moved to the role of Marketing Manager for Siemens Mobile.[13]

LG Mobile[edit]

Bernard became Head of Marketing for LG Mobile in the UK[13] and was credited with winning 3 awards whilst with the Korean manufacturer.[14] Bernard worked for LG Mobile for almost four years, leaving to join a competitor.[15]

Sony Ericsson[edit]

Bernard then became part of the Global Marketing team for Sony Ericsson.[15] In 2008 he signed up the musician Usher for global campaigns[16] as well as producing a number of local marketing initiatives.[citation needed]


John Bernard is currently the Global Marketing Head at Mozilla Firefox OS.[17]

Bernard has previously been selected as a judge for awards ceremonies hosted within the telecommunications industry and Marketing bodies such as The Marketing Society.

Bernard, previously worked at Ubuntu, the cutting edge developers of Open Source and leaders in Linux, running the global marketing function and competing with Microsoft Windows and Apple on the desktop space.