John E. Sheridan (illustrator)

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John E. Sheridan (born 1880, Tomah, Wisconsin – d. July 3, 1948, New York) was an illustrator well known in his lifetime for his cover art for The Saturday Evening Post, his illustrations for Collier's Weekly and Ladies' Home Journal, and his commercial advertisements.[1] His obituary in The New York Times states that he "was credited with the idea of using posters to advertise college sports."[1]

Sheridan attended Georgetown University in the late 1890s,[2] graduating in 1901.

During World War I, he created many patriotic posters in support of the United States' war effort as part of the committee of artists that also included Charles Dana Gibson (creator of the Gibson Girl) and James Montgomery Flagg (creator of the iconic Uncle Sam recruiting poster).[1]

Sheridan was art editor for the Washington Times (predecessor of the now-defunct Washington Times-Herald) and worked for the San Francisco Chronicle in the development of its first color Sunday supplement.[1] Between 1931 and 1939 he produced 13 cover illustrations for The Saturday Evening Post.[3]

As an advertising illustrator, Sheridan produced a large number of advertisements, posters and seasonal style books for Hart Schaffner & Marx, a Chicago-based clothier. [4]

Sheridan was a member of the Dutch Treat Club, and a frequent contributor to the program of their annual banquet and show, and was an instructor at New York's School of Visual Arts at the time of its founding.[3]

Signatures and monograms[edit]

As an artist of advertisements and magazine covers, Sheridan was not always free to sign his full name to his art work. As a result, many of his illustrations contain only stylized monograms to identify the artist.



  1. ^ a b c d New York Times Obituary, "John E. Sheridan, Illustrator, Dies", July 5, 1948
  2. ^ Georgetown University, Library Associates Newsletter Summer 2006, Newsletter 80 The Power of Print
  3. ^ a b Curtis Publishing. News From Curtis Publishing
  4. ^ Price, Charles Matlack (1922). Poster Design: A Critical Study of the Development of the Poster in Continental Europe, England and America. G.W. Bricka. p. 200. For some years the group of men who made posters for this firm consisted of Edward Pennfield, John E. Sheridan, Leon Gordon, and F. Nelson Abbott