John Hegarty (advertising executive)

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John Hegarty at Web Summit 2017

Sir John Hegarty (born 1944)[1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.

Career[edit]

He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded TBWA, and then in 1982 started Bartle Bogle Hegarty.[2]

He has published two books; Hegarty on Advertising: Turning Intelligence Into Magic and Hegarty on Creativity.

Honours[edit]

He was a President of D&AD in 1989[3] and in 1994 was given the President's Award.[4] He appeared as a castaway on the BBC Radio programme Desert Island Discs on 23 June 1991.[5]

He was knighted for his services to the advertising and creative industries in 2007.[2][6]

Hegarty is a Trustee Emeriti of The Design Museum.[7]


Bibliography[edit]

  • —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
  • —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.

References[edit]

  1. ^ VIAF record
  2. ^ a b "Sir John Hegarty". Retrieved 18 August 2014.
  3. ^ "D&AD The Hall of Fame: Past Presidents". Retrieved 12 October 2021.
  4. ^ "D&AD President's Award". Retrieved 12 October 2021.
  5. ^ "Desert Island Discs - Castaway: John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
  6. ^ "No. 58358". The London Gazette (Supplement). 16 June 2007. p. 1.
  7. ^ "Trustees - Design Museum". Retrieved 12 October 2021.

External links[edit]