John Nosta

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John Nosta
John Nosta.png
EducationB.A. in English
Alma materBoston University
Known forFounder of NostaLab
Notable workHealth Critical in Forbes
WebsiteOfficial Website

John Nosta is an American critical thinker with a background in science and marketing, most notable for his work in the field of digital health.[1][2][3][4][5] He is the founder of NostaLab, and previously wrote a health- and technology-themed blog for Forbes called Health Critical. He has given speeches at numerous conferences and events including TEDx, South by Southwest, and HealthXL. Nosta is a member of the Google Health Advisory Board and a founding member of the roster of experts dealing in digital health at the World Health Organization.

Early life and education[edit]

Nosta was born in Perth Amboy, New Jersey and is a second-generation American with Romanian and Hungarian ancestry. His father, John T. Nosta, was an electrical engineer, and his mother, Rose Nosta, was a homemaker. He attended high school at St. Joseph High School in Metuchen, New Jersey alongside classmates like Jon Bon Jovi. At age 16, Nosta enrolled in an advanced summer program at Harvard University. He was also the President of the Perth Amboy First Aid Squad.[1]

He attended college at Boston University where he created the concentration biophysics. Before finishing his undergraduate degree, he took a year off to research at the Harvard Medical School. His research and subsequent writings appeared in peer-reviewed journals and explored the topic of cardiovascular physiology. He would eventually return to finish his degree at Boston University.[1]


Nosta worked at Ogilvy CommonHealth for over a decade until his resignation in 2014. He held various positions including Chief Creative Officer, Chief Strategic Officer, and Agency President,[5][6] and worked with the branding, advertising, and marketing strategies for major corporations like Pfizer, Johnson & Johnson, Genentech, Johnson & Johnson and Pfizer.[7] He also spoke at conferences and events like TEDMED,[8] South by Southwest,[9] and HealthXL.[3] He has lectured at institutions including the Ethical Culture Society, St. John's University, the Fashion Institute of Technology and Harvard Medical School.[10]

John Nosta speaking at the Digital Health Innovation Summit, Boston MA 2014.

In 2012, he started Health Critical, a blog on Forbes that discussed the link between health, medicine, and technology.[4] In December 2012, he was listed at the top of the Pharma100 list, which measures the level of online engagement produced by those in the health industry,[11] a distinction that he duplicated in 2015.[12] He would eventually be ranked number one on the Kred Influence Measurement for health and in the top 10 of the Hit100 list.[13]

In 2014, he founded NostaLab, a digital health think tank that has been described as "a self-organizing neural network dedicated to the advancement of digital health."[14] In September 2014, Nosta gave a speech entitled "Genius is our birthright, and mediocrity is self-imposed" at the TEDxBedminster in New Jersey.[1][15] Additional speaking engagements have included the CES Digital Health Summit in 2015[16] and SXSW 2015.[17]

Nosta is also known as a medical influencer on social media, frequent being named as an account to Follow on Twitter.[18][19] As of 2020, he serves on the Google Health Advisory Board[20] and is a founding member of the roster of experts dealing in digital health at the World Health Organization.[21]

Selected publications[edit]

  • Disrupt, innovate, and transform in the era of COVID‐19, American Journal of Hematology, May 19, 2020
  • "Localization of the neurally mediated facilitation of post infarction arrhythmias." Harvard Medical School: Circulation 1981; 64(4):140
  • "Hydrostatic forces limit swelling of rat ventricular myocardium". Harvard Medical School: American Journal of Physiology 1981; 241(5):H740-7
  • "Studies of amiodarone during experimental myocardial infarction: beneficial effects on hemodynamics and infarct size." Harvard Medical School: Circulation 1982; 65(3):508-12.
  • "Detailed analysis of 24 hour ambulatory ECG recordings during sudden cardiac death." Harvard Medical School: American Journal of Cardiology 1982; 49(4):1018


  1. ^ a b c d Waters, Gisele (20 April 2015). "ENTROPY BE GONE!...Enter John Nosta, Renaissance Man". Nuviun. Retrieved 1 October 2015.
  2. ^ Mahoney, Sarah (5 January 2015). "John Nosta: Top 40 Healthcare Transformers". Medical Marketing & Media. Retrieved 1 October 2015.
  3. ^ a b O'Connor, Ruth (30 May 2013). "Can technology cure our health service ills?". The Irish Times. Retrieved 1 October 2015.
  4. ^ a b Davies, Stephen (31 March 2014). "Fifteen Influencers Shaping Digital Health in 2014". Bionicly. Retrieved 1 October 2015.
  5. ^ a b Goodman, Danielle (5 September 2014). "How Advances in Technology Impact Digital Health: An Interview With John Nosta". Skyhook Wireless. Retrieved 1 October 2015.
  6. ^ "The Future of Digital Health". Real Business. 3 April 2014. Retrieved 1 October 2015.
  7. ^ Comer, Ben (1 July 2008). "The Top 60: Noesis". Medical Marketing & Media. Retrieved 1 October 2015.
  8. ^ "Ogilvy CommonHealth Worldwide's John Nosta to Moderate TEDMED "Great Challenges" Video Discussions". Marketwired. 10 January 2013. Retrieved 1 October 2015.
  9. ^ ""Information Overload & Health Decisions" -- Ogilvy CommonHealth Worldwide's Gattuso and Nosta to Present at SXSW Interactive". Bloomberg Business. 5 March 2013. Retrieved 1 October 2015.
  10. ^ Nguyen, Lan (23 January 2012). "Klout Star: John Nosta". Klout. Retrieved 1 October 2015.
  11. ^ "Ogilvy Commonhealth Worldwide's John Nosta Tops Pharma100 List". Reuters. 8 January 2013. Archived from the original on 23 April 2015. Retrieved 1 October 2015.
  12. ^ "Who's on the list". PharmaVoice. Retrieved 1 October 2015.
  13. ^ Nosta, John (September 2014). "John Nosta: Digital Health Maven of the Month". The Digital Health Maven Podcast (Interview). Interviewed by Fard Johnmar. Retrieved 21 April 2015.
  14. ^ "Interview: John Nosta on How Digital Health Is the Future". Cox Blue. 6 April 2015. Retrieved 1 October 2015.
  15. ^ John Nosta (speaker) (26 September 2014). Genius is our birthright and mediocrity is self-imposed - John Nosta - TEDxBedminster. YouTube.
  16. ^ Shah, Tina (7 January 2015). "CES 2015: Digital Health Trends, What's Hot, What's Not?". Tech Times. Retrieved 1 October 2015.
  17. ^ "Is Big Data the Next Wonder Drug?". South by Southwest. Retrieved 1 October 2015.
  18. ^ Toney, Blake; Goff, Debra A.; Weber, Robert J. (2015). "Social Media As a Leadership Tool for Pharmacists" (PDF). Hosp Pharm. doi:10.1310/hpi5007-644. Retrieved 1 October 2015.
  19. ^ Lyn, John. "The 2015 #HIT99 Results Are In". EMR & HIPAA. Retrieved 1 October 2015.
  20. ^ "Local Entrepreneurs Utilize Pandemic To Disrupt Healthcare Tech Industry". CBS Local. 1 August 2020. Retrieved 5 February 2021.
  21. ^ "Biggest influencers in healthtech: The top ten in Q3 2020". Pharmaceutical Technology. 23 November 2020. Retrieved 5 February 2021.

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