John O'Shaughnessy (academic)

John O'Shaughnessy is a British academic and business writer.

He is Emeritus Professor of Business, Graduate School of Business, Columbia University, New York and formerly Senior Associate of the Judge Institute of Management Studies at Cambridge University. Before going to Columbia in 1967, he was a senior lecturer at Cranfield School of Management and before entering academia, he had been a marketing manager and an industrial consultant. John is married to Marjorie Jackson and has two sons, Nicholas and Andrew.

Publications

He has published 14 books on business topics, two of which on organization going back to 1965 are being reissued. His marketing books have included Why People Buy; Competitive Marketing and Explaining Buyer Behavior:Central concepts and Philosophy of Science Issues. He has published in many marketing journals including, Journal of Marketing, Journal of Consumer Research and the Journal of Marketing Science.

Other books published by John O’Shaughnessy:

• Business Organization, Allen and Unwin, U.K. 1966. Humanities Press, New York. (Translations: French, Spanish, Portuguese, Polish, German).
• Work Study Applied to a Sales Force, British Institute of Management, 1965. (Translation: Dutch).
• Analyzing and Controlling Business Procedures, Cassels U.K. 1969. (Translation: Japanese).
• Evaluate Your Sales Force, British Institute of Management, 1971.
• Inquiry and Decision, Allen and Unwin U.K. 1972, Barnes and Noble, New York. (Translation: Polish).
• Patterns of Business Organization, Allen and Unwin, and Halsted Press, Division of John Wiley & Sons, New York 1976. Translation: Russian). Four (4) impressions/reprintings.
• Competitive Marketing: A Strategic Approach, George Allen and Unwin, Boston/London, 1984. English Language Book Society (ELBS) selection, 1986. (Translation: Spanish). Third Edition (1995) published by Routledge plus a teacher’s manual. Russian translation.
• Why People Buy, Oxford University Press, 1987. (Translation: Polish, Spanish).
• Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues. Oxford University Press, 1992.
• The Marketing Power of Emotion, (with N.J. O’shaughnessy), 2003, Oxford University Press (Translation: Chinese edition).
• Persuasion in Advertising (with N.J. O’Shaughnessy), 2004, Routledge (Translations: Chinese and Korean editions).
• The Undermining of Beliefs in the Autonomy and Rationality of Consumers with (N.J. O’Shaughnessy), 2007, Routledge.
• Interpretation in Social Life, Social Science and Marketing. (2009) London, Routledge.
• Consumer Behavior: Perspectives, Findings & Explanations (2013) Palgrave, Macmillan.