John Pasche

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John Pasche (born 24 April 1945)[1] is a British art designer, best known for designing the Rolling Stones' tongue and lips logo.[2][3][4][5] Pasche completed his B.A. degree in graphic design from the Brighton College of Art between 1963 and 1967. He completed his M.A. at the Royal College of Art[2] in London from 1967 to 1970.[1]

Professional career[edit]

The Rolling Stones head office contacted the Royal College of Art in 1970 looking to commission a poster for The Rolling Stones European Tour 1970; the college recommended Pasche.[2] Pasche designed the "Tongue and Lip Design" logo in 1970, which he was paid just £50 and a further £200 in 1972.[6] Pasche sold his copyright of the logo to the Rolling Stones via its commercial arm (Musidor BV) for £26,000 in 1984.[7] In 2008 the original artwork of the logo was sold in the US to the Victoria and Albert Museum for $92,500, about £71,000 in 2020.[6] The design was revised by Craig Braun while he was designing the album package and was originally reproduced on the U.S. inner sleeve and cover of Sticky Fingers album released in April, 1971.[7][2] In August 2008, the design was voted the greatest band logo of all time in an online poll conducted by Gigwise.[8] Pasche worked with the Rolling Stones from 1970 until 1974 while he was Junior Art Director at Benton & Bowles advertising agency.[1]

Between 1974 and 1977 he founded and managed Gull Graphics.[1] Pasche later worked with Paul McCartney, The Who, The Stranglers and Dr. Feelgood. He was art director at United Artists Music Division from 1978 until 1981.[1] In 1981 he became Creative Director Chrysalis Records through to 1991 and he became Creative Director at the South Bank Centre from 1994 until 2005.[1]


  1. ^ a b c d e f Pasche, John. "John Pasche CV" (PDF). Retrieved 2006-07-02.
  2. ^ a b c d Bekhrad, Joobin (2020-04-13). "How the 'Greatest Rock and Roll Band in the World' Got Its Logo". The New York Times. ISSN 0362-4331. Retrieved 2020-04-21.
  3. ^ For The Record (Billboard Magazine). Nielsen Business Media, Inc. 1995-04-08.
  4. ^ "Wealth and taste: V&A buys original Rolling Stones logo". the Guardian. 2008-09-01. Retrieved 2020-04-25.
  5. ^ "Rolling Stones Lips and Tongue". Theatre and Performance Collection. Victoria and Albert Museum. Archived from the original on 2008-10-01. Retrieved 2008-09-11.
  6. ^ a b "V&A buys original artwork of Rolling Stones logo". Campaign. Retrieved 6 October 2020.
  7. ^ a b Coscarelli, Joe (7 June 2015). "Art of the Rolling Stones: Behind That Zipper and That Tongue". The New York Times. Archived from the original on 6 October 2020. Retrieved 9 June 2015.
  8. ^ "The 50 Greatest Band Logos Of All Time!". Retrieved 16 September 2018.

External links[edit]