John Paul DeJoria

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John Paul DeJoria
Born John Paul Jones DeJoria
(1944-04-13) April 13, 1944 (age 72)
Echo Park, Los Angeles, United States
Nationality American
Years active 1980–present
Known for John Paul Mitchell Systems
Net worth Increase US$2.8 billion (2015)
Spouse(s) Eloise Broady (June 13, 1993 – present)[1]
Children 4 (Alexis, Micehelene, others not listed.)

John Paul Jones DeJoria (born April 13, 1944) is a Greek-Italian-American billionaire businessman and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company.

Early life and education[edit]

John Paul Jones DeJoria[2] was born the second son of an Italian immigrant father and a Greek immigrant mother[3] on April 13, 1944[4] in the Echo Park neighborhood of Los Angeles, California. His parents divorced by the time he was two years old, and at nine he began selling Christmas cards and newspapers with his older brother to support his family. He grew up in Atwater Village on Garden Ave and then Revere. He attended Atwater Elementary and John Marshall High School. When his single mother proved unable to support both children, they were sent to an East Los Angeles foster home.[5][6]

As a youth, DeJoria was a member of a street gang, but decided to change his life after being told by his high school math teacher that he would "never succeed at anything in life". He graduated from high school in 1962 and spent two years in the United States Navy[5] serving on the USS Hornet,[7] after which he held a series of jobs ranging from a janitor to an insurance salesman.[8]


DeJoria entered the world of hair care as an employee of Redken Laboratories. He was fired from this position, he claims over a disagreement on business strategies. In 1980, he formed John Paul Mitchell Systems with hairdresser Paul Mitchell and a loan for $700.[5] DeJoria also owns 70% of The Patron Spirits Company. The company is a tequila brand, and in 2011 they sold approximately 2,450,000 cases. Additionally, DeJoria has a business interest in the African oil industry through his holdings in Madagascar Oil Ltd.

DeJoria co-founded the Patrón Spirits Company in 1989[9] and is a founding partner of the House of Blues nightclub chain and has interests in Pyrat Rum, Smokey Mountain Bison Farm, llc, Ultimat Vodka, Solar Utility, Sun King Solar, Touchstone Natural Gas, Three Star Energy, Diamond Audio, a Harley-Davidson dealership, a diamond company (DeJoria), mobile technology developer ROK AMERICAS, the John Paul Pet company, which does hair and personal grooming for animals, and J&D Acquisitions LLC, the parent company for the Larson, Striper, Triumph, Marquis and Carver boat companies formed with Minneapolis-based investor Irwin L. Jacobs.[10][11]

DeJoria has been active in the film industry as an executive producer and actor.[12] He made a cameo appearance as his own former business partner, Paul Mitchell, in the 2008 comedy You Don't Mess with the Zohan, and also in The Big Tease as the fictional John Paul Mitchell. DeJoria also made a cameo appearance in the Showtime series Weeds season 2. He narrated and appeared in television commercials for Patron in November 2011. In 2012, using a video, DeJoria showed his support for Captain Paul Watson of the Sea Shepherd Conservation Society, when Watson was detained in Germany for interfering with shark finning operations.

DeJoria appeared on the November 1, 2013, broadcast of the ABC reality series Shark Tank as a guest investor, replacing series regular Robert Herjavec. He's also been interviewed many times on podcasts and video series, including the Handshakin Video Series.[13]

Personal life[edit]

DeJoria and his wife, Eloise, have personally contributed over $48,000 to Senator Ted Cruz and over $5,000 to Texas Governor Rick Perry. [14][15]

DeJoria is a supporter of Food4Africa. In 2008, DeJoria traveled to sub-Saharan Africa to join Nelson Mandela in his efforts to help feed over 17,000 orphaned children through Food4Africa. In the same year his company Paul Mitchell helped provide over 400,000 life-saving meals for the children.[16]


  1. ^ Mesinger, Maxine (1993-06-15). "A wedding to remember". The Houston Chronicle. 
  2. ^ Palmeri, Christopher (1991-03-04). "Often Down but Never Out". Forbes. New York. 147 (5): 138. ISSN 0015-6914. OCLC 6465733. 
  3. ^ Romero, Dennis (10 June 2009). "Homelessness, Hair Care and 12,000 Bottles of Tequila". Entrepreneur. Retrieved 28 March 2015. 
  4. ^ Gilbert, Jeffrey (2003-04-14). "'Hairdressers and Harleys care' Bikers' benefit roars through Austin". Austin American-Statesman. p. B1. 
  5. ^ a b c Breyer, R. Michelle (1997-12-07). "HOMECOMING; John Paul DeJoria, chairman of the Paul Mitchell". Austin American-Statesman. p. J1. 
  6. ^ Krier, Beth Ann (1991-12-20). "You can go from absolute zero to millions, says hair-care mogul John Paul Jones De Joria. He's got the business and the toys to prove it. Top of the Line". Los Angeles Times. p. E1. 
  7. ^ Sciacca, Patrick (February 2015). "One With The Water". Yachting: 36. 
  8. ^ Wilson, Jeff (1999-06-29). "Battling Bogus Hair Products; Paul Mitchell's chairman fights to wipe". Austin American-Statesman. p. D1. 
  9. ^ Nelson, Brett (26 May 2011). "America's Richest Living Veterans". Forbes. p. 2. Archived from the original on 10 January 2012. 
  10. ^ Conflict-Free Diamonds, Diamond Engagement Rings, Diamond Rings & Diamond Jewellery From DeJoria. Dejoria is also the co-creatoe of grow appalachia. For more in formation, see Grow Appalachia.- DeJoria
  11. ^ Jacobs buys back more Genmar assets
  12. ^ "John Paul DeJoria". IMDb. Retrieved 20 July 2013. 
  13. ^ "John Paul DeJoria, Billionaire and Philanthropist Handshakin Interview". Handshakin Video Series. Retrieved 2015-12-27. 
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See also[edit]