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John Robbins (author)

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John Robbins
Born (1947-10-26) October 26, 1947 (age 76)
United States
Alma materUniversity of California, Berkeley
Known forDiet for a New America, 1987; Robbins at the Miami Book Fair International, 1991
Websitewww.johnrobbins.info Edit this at Wikidata

John Robbins (born October 26, 1947) is an American author, who popularized the links among nutrition, environmentalism, and animal rights.[1] He is the author of the 1987 Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism. Robbins founded the organization EarthSave in 1988.



Robbins is the son of Irma Robbins and Irv Robbins, co-founder of Baskin-Robbins. He is of Jewish descent.[2] John graduated from the University of California, Berkeley, in 1969, and received a master's degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967.[3] Ocean Robbins, their son, is the founder of Food Revolution Network.[4]

In 1987 Diet for a New America was published. In the book Robbins links the impacts of factory farming on human health, the environment, and animal welfare, to make a case for a plant-based diet. A year later he founded EarthSave (see below).

In 2001, Robbins updated and reiterated his views on veganism for ethical, environmental and health reasons in the book The Food Revolution. The book includes information on organic food, genetically modified food, and factory farming.

He worked with PETA in 2002 to sue the California Milk Advisory Board over its 'happy cows' television advertisement.[5] The Milk Advisory Board won on a technicality.[6]

His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.

Robbins is also on the advisory board of Naked Food Magazine, for which he is also a regular contributor of articles espousing a plant-based diet.



In 1988, Robbins founded EarthSave, an international, non-profit organization. The organization was born to channel the reader response to his Diet for a New America.[7] EarthSave did outreach to the non-vegetarian public, with information tables and vegetarian social activities such as vegetarian Thanksgiving potlucks, and activism on vegetarian, animal, and food system issues.[8]

EarthSave sponsored a youth-outreach group, YES (Youth for Environmental Sanity), which toured the country visiting high schools and raising awareness of the EarthSave message.[9]

EarthSave continues to promote healthy, environmentally sound food choices. As of January 2022, its head office is in Chatsworth, California.[10]

Earthsave Canada was established as a registered non-profit charity in British Columbia in March 1990.[11]


  • Diet for a New America: How Your Food Choices Affect Your Health, Happiness and the Future of Life on Earth, (1987). ISBN 978-0915811816
  • May All Be Fed: Diet For a New World, (1992).
  • Reclaiming Our Health: Exploding the Medical Myth and Embracing the Source of True Healing, (1996).
  • The Awakened Heart: Meditations on Finding Harmony in a Changing World, 1997.
  • The Food Revolution: How Your Diet Can Help Save Your Life and Our World, 2001.
  • Healthy at 100: The Scientifically Proven Secrets of the World’s Healthiest and Longest-Lived Peoples, 2006.
  • The New Good Life: Living Better Than Ever in an Age of Less, (2010), Ballantine Books, 304 pages (ISBN 978-0345519849).
  • No Happy Cows: Dispatches from the Frontlines of the Food Revolution, 2012.
  • Voices of the Food Revolution: You Can Heal Your Body and Your World with Food!, (May 6, 2013)



Further reading

  • Iacobbo, Karen; Iacobbo, Michael (2004). Vegetarian America: A History. Praeger. ISBN 978-0-313-36164-7.


  1. ^ Burros, Marian (December 2, 1992). "Eating Well [Biography]", The New York Times, p. C4. Retrieved May 27, 2010.
  2. ^ Robbins, John. "John Robbins".
  3. ^ Robbins, John (2001). The Food Revolution: How Your Diet Can Help Save Your Life and Our World. Conari Press. ISBN 1-57324-702-2.
  4. ^ "Ocean Robbins". Retrieved August 3, 2017.
  5. ^ Sherman, Mark (December 13, 2002). "Activists Decry 'Happy Cows' Ads". LA Times. Retrieved June 7, 2014.
  6. ^ "HAPPY COWS CAMPAIGN". April 21, 2008.
  7. ^ "Frequently Asked Questions". EarthSave. Retrieved January 14, 2022. The EarthSave Foundation was founded in 1988 by celebrated author John Robbins. EarthSave was the direct result of the overwhelming reader response to the 1987 publication Diet for a New America.
  8. ^ Boyer, Edward J.; Connell, Rich (November 25, 1994). "Southland, and Even 2 Turkeys, Give Thanks Holiday: Annual vegetarian event has live birds as guests. Elsewhere, observances are more conventional". Los Angeles Times. p. 1.
  9. ^ Burros, Marian (July 8, 1992). "Eating Well: A vegetarian future? It could come". New York Times. p. C3. Retrieved January 30, 2022.
  10. ^ "Contact Us". EarthSave. Retrieved January 14, 2022.
  11. ^ "About". EarthSave CA. Retrieved June 7, 2014.
  12. ^ Responses to Healthy at 100 – Healthy at 100 ::: by John Robbins Archived April 16, 2008, at the Wayback Machine