John Tschohl

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John Tschohl
Born (1947-06-20) June 20, 1947 (age 69)
Minneapolis, Minnesota, U.S.
Nationality United States
Occupation Customer Service Consultant/Speaker

John Tschohl (born June 20, 1947 in Minneapolis, Minnesota) is an author[1] and president of Service Quality Institute. He is an American business consultant and Customer Service Strategist.[2]


Tschohl attended the University of St. Thomas in Saint Paul, Minnesota. He became the Chairman of the College Republicans his senior year of college and launched the Coalition for Lowering the Voting Age which represented over 50,000 college students. He was successful in getting the legislature and Governor to sign a bill into law lowering the voting age from 21 to 19.[citation needed] He received his bachelor's degree at the University of St. Thomas (Minnesota) in 1969.[citation needed]


Tschohl is a specialist in customer service. He is founder and President of the Service Quality Institute (SQI),[3] a Customer Service Training firm based in Minneapolis, Minnesota.

Tschohl has consulted organizations including 3M Medical Specialties, AAFES[expand acronym], Chevon USA, CocaCola Femsa (Mexico), DHL Express, Dollar Rent-A-Car, Eastman KODAK, Elizabeth Arden, FedEx, Fidelity Investments, Florida Bankers Association, Harvard Business Review (Poland), Hertz (Europe), Inc. Magazine, Kroger, MOTOROLA, Oldsmobile, Pennzoil, Pizza Hut of Europe, Sheraton, Sprint, Target, Texaco, Time Inc., and the US Coast Guard Training Center.

He presents seminars on customer service strategies.[citation needed]


Here is a partial list of books written by John Tschohl:[4]

  • Achieving Excellence Through Customer Service published by Prentice-Hall in 1991, cowritten with Steve Franzmeier. In over 200 libraries, according to WorldCat [5]
  • Loyal for Life: How to Take Unhappy Customers from Hell to Heaven in 60 Seconds or Less
  • Cashing in: Make More Money, Get a Promotion, Love Your Job
  • e-Service : Speed, Technology and Price Built Around Service
  • Connections: Practice for excellence, path to success
  • The Customer Is Boss: A Practical Guide for Getting What You Paid for and More
  • Feelings: Quality service, first time, every time


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