In 1964, while still playing for the Bears, Morris joined WBBM-TV in Chicago as a sportscaster. Except for a six-year stint at rival WMAQ-TV, Morris remained at WBBM until 1992, serving for most of that time as sports director. He also served as a football color commentator for CBS' NFL coverage from 1975 to 1986. He retired in 1996. Johnny was the imagination behind such sports programs as The a Mike Ditka Show, Bears Extra.