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Jon Fisher

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Jon Fisher
Fisher at Lowenstein Bat Mitzvah June 2024
Born (1972-01-19) January 19, 1972 (age 52)
EducationVassar College, University of San Francisco[1]
Occupation(s)Entrepreneur, speaker, inventor
SpouseDarla Kincheloe Fisher

Jon Fisher (born January 19, 1972) is a Silicon Valley entrepreneur and writer.[3][4][5][6]

Jon sold his own NFTs before founding software company, ViciNFT.[7][8] As a co-inventor and co-founding CEO, Fisher built three companies including Bharosa—which produced the Oracle Adaptive Access Manager and sold to Oracle Corporation for a reported $50 million in 2007,[9] NetClerk—now part of Roper Technologies and AutoReach—now part of AutoNation.[10][11][12]

Early life and education[edit]

Fisher was born in Stanford, California to university professors Gerald and Anita Fisher. His father is a nuclear physicist at Stanford.[13] Fisher graduated from The Nueva School and Crystal Springs Uplands School, and attended Vassar College before graduating from the University of San Francisco.[14]


Jon Fisher speaks at University of San Francisco commencement, 2018

In 1994, Fisher cofounded and was chief executive officer of AutoReach,[15] now an AutoNation company.[15][16] Former Oracle President and recent Hewlett Packard chairman Ray Lane was Fisher's first angel investor and also invested in two of Fisher's later start ups.[17] In 1998, Fisher was the co-founder and CEO of the business software company, NetClerk, Inc., now part of Roper Technologies.[18] The company created the online construction permit.[19][20] In 2004, Fisher cofounded and was chief executive officer of Bharosa, which was acquired by Oracle Corporation in 2007.[21]


Fisher co-founded CrowdOptic in 2011 with Jeff Broderick, Doug Van Blaricom and Alex Malinovsky.[22] In April 2011, Fisher became the CEO of CrowdOptic.[23][24][25] The company offers augmented reality technology for use in incident response, medicine and sports.[26] Fisher marketed CrowdOptic in professional sports.[27] Wired magazine's Bruce Sterling wrote about CrowdOptic "I've never read a work of fiction or nonfiction that ever implied that such a technology might be possible.[28] In 2016 Julie Bort wrote for Business Insider that CrowdOptic's technology was "so cool, we've never seen anything like it."[12] In 2021, Fisher founded ViciNFT as a software company that builds software for communities and enterprises.[8]

Academic career[edit]

Fisher is an adjunct professor at the University of San Francisco.[29] Fisher has written a book, Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths, which was published in 2008 by SelectBooks.[30]

Fisher's 2018 commencement speech at the University of San Francisco was viewed more than ten million times. Drawing on this, his second book, I Took the Only Path to See You, was published in 2021 by Wiley Publishers.[31] The publisher also issued a non-fungible token (NFT) to promote the book.[32]



Named on over 100 patents globally,[35] Fisher was a co-patentee in a contextual authentication patent awarded to Bharosa, which later received five issued patents and has twelve patents pending.[36] Fisher was also a co-patentee in the technology behind Glass at Work partner CrowdOptic, which triangulates two or more electronic devices focused in the same direction at the same time.[36][37][38]

Prediction of 2010 US unemployment peak[edit]

Fisher has made predictions about the U.S. economy, particularly unemployment rates.[39][40] Fisher has commented that the drop in housing starts is a good indicator of the direction the unemployment rate is headed. He writes: "Historically, when new U.S. housing starts have plunged, unemployment has surged in the following year", concluding that he believes a linear correlation exists between national housing starts and national unemployment in times of severe recession.[39] In April 2008 at Marquette University, he predicted U.S. unemployment would rise to 9% by April 2009.[40][41]

On Nov. 8, 2008, Fisher stated on National Public Radio that higher unemployment wouldn't increase foreclosures because there weren't many homeowners left who couldn't pay their mortgages, even without a job—although he thought they might not buy as many vehicles and other large purchases.[42]

In August 2009 at the Commonwealth Club of California, Fisher predicted U.S. unemployment would peak at not more than 10.4% before declining to 8.0% by end of 2010.[43][44] Fisher stated the consumer's home may be the center of the U.S. and international economies, challenging The World Is Flat thesis by Thomas L. Friedman.[45] Fisher has been an outspoken critic of the Treasury's bailout plans, saying "there are various techniques of restructuring that are familiar in the business world, none of which are being used by the government."[29] However, Fisher wrote that "entrepreneurship should not be used to bludgeon the safety net."[46]

Personal life and philanthropy[edit]

Fisher married Darla Kincheloe Fisher, owner of Koze clothing boutiques, in 2002, and their daughter was born in 2010.[47] Jon's daughter become the youngest scuba magician at age 12 and earned a Guinness World Record in the category at age 13.[48][49] The record was judged and awarded by Guinness World Records at the San Francisco Aquarium By The Bay, which culminated in raising $500,000 toward charitable donations.[50]

Fisher has been a trustee of the Nueva School in Hillsborough, CA and was a member of their 2008 capital campaign team.[51][non-primary source needed] He has also been a trustee of the Pacific Vascular Research Foundation in South San Francisco,[52][non-primary source needed] and he has been on the board of the Buck Institute For Age Research.[53][non-primary source needed] Fisher was a major fundraiser for the Joe Biden 2020 presidential campaign.[54][55][56] Fisher is the chairman of Bay.org including San Francisco Aquarium By The Bay. [57]


  1. ^ "The Next Big Thing: USF Startup Founder Powers Google Glass". USF Newsroom. September 9, 2014. Archived from the original on July 6, 2015. Retrieved September 11, 2014.
  2. ^ "Jon Fisher on Living His Best Financial and Family Life". Resident magazine. 5 November 2019. Retrieved 15 November 2019.
  3. ^ "A Man of the Future". Marin Magazine. Archived from the original on 25 March 2018. Retrieved 7 September 2016.
  4. ^ Heidi N. Moore (October 20, 2008). "Experts: The Bailout Worked! So Far. That is, We Think". Wall Street Journal Blog. Retrieved October 22, 2010.
  5. ^ O'Brien, Chris. "O'Brien: Jon Fisher says selling company -- and missing out on IPO -- should be every entrepreneur's goal". Mercury News. Retrieved 1 April 2013.
  6. ^ Michael del Castillo (3 September 2013). "5 reasons this inventor called software ban 'worst advice in history of capitalism'". Upstart Business Journal. Retrieved 4 September 2013.
  7. ^ Reid, Calvin (20 April 2021). "Wiley Teams with Author to Create NFT Author Trading Card". Publishers Weekly.
  8. ^ a b Thompson, David (30 August 2022). "'Doing Good' Gets Boost on ViciNFT's $1.8M Charity NFT Haul". Tech Times. Retrieved 30 August 2022.
  9. ^ "THE FOUNDERS: CrowdOptic Brings 'Context To Social' With Augmented Reality App". The Wall Street Journal. Retrieved 5 March 2019.
  10. ^ Dave Kearns (October 27, 2008). "Oracle delivers the fruit of its Bharosa acquisition". Network World. Archived from the original on April 2, 2012. Retrieved October 22, 2010.
  11. ^ "CrowdOptic Brings Context to Social with Augmented Reality App". Wall Street Journal. Retrieved 11 September 2016.
  12. ^ a b "A fascination with Oracle made this founder rich, and now he's invented a way to look through walls". Business Insider. Retrieved 11 July 2016.
  13. ^ Trei, Lisa (27 August 1997). "Physics Tank razed to pave way for completion of SEQ". Stanford Report. Retrieved 23 March 2015.
  14. ^ "Jon Fisher". VentureBeat. Archived from the original on 7 January 2014. Retrieved 1 April 2013.
  15. ^ a b "Patently Obvious? Score One for the Big Guys". Barron's. January 12, 2013.
  16. ^ "O'Brien: Jon Fisher says selling company -- and missing out on IPO -- should be every entrepreneur's goal". 26 June 2012. Retrieved 2 July 2012.
  17. ^ "CrowdOptic's Jon Fisher Warns Software Startup CEOs: Buck the Trends - Sand Hill Group". 11 April 2013.
  18. ^ "Roper Technologies to Buy ConstructConnect for $636 million". The Wall Street Journal. Retrieved 31 October 2016.
  19. ^ Lynn Graebner (29 August 1999). "NetClerk: Building permits are just a mouse click away". Silicon Valley Business Journal. Retrieved 31 October 2014.
  20. ^ Laurie J. Flynn (August 28, 2000). "Compressed Data; A San Francisco Company Learns What a Mayor Can Do for Business". New York Times. Retrieved October 22, 2010.
  21. ^ "Oracle Buys Online Identity Theft and Fraud Detection Leader Bharosa". Oracle press release. July 18, 2007. Archived from the original on May 14, 2008. Retrieved October 22, 2010.
  22. ^ Deborah Stambler (April 18, 2013). "Bold Vision: Jon Fisher of CrowdOptic". Huffington Post. Retrieved January 22, 2014.
  23. ^ Eric Fisher (2014-05-12). "Plugged In: Jon Fisher, CrowdOptic". Sports Business Daily Journal. Retrieved 2014-06-18.
  24. ^ Jon Fisher (2014-04-21). "Achieving Patent (Parent) Hood". Sand Hill. Retrieved 2014-07-22.
  25. ^ Riley McDermid (November 17, 2010). "Looking for perfect event pic?". Venture Beat.com. Retrieved November 19, 2010.
  26. ^ Matt Marshall (December 8, 2012). "How Crowdoptic's big data technology reveals the world's most popular photo objects". Venture Beat. Retrieved January 22, 2014.
  27. ^ Jane Wells (2014-07-18). "Google Glass hops into business with tech partners". CNBC. Retrieved 2014-07-22.
  28. ^ Bruce Sterling (May 25, 2011). "Augmented Reality: CrowdOptic triangulates and annotates a blimp". Wire Magazine. Retrieved August 9, 2011.
  29. ^ a b Heidi N, Moore (March 23, 2009). "Treasury's Bailout Plan: First, Stop Handing Out Cash". Wall Street Journal blog. Retrieved October 22, 2010.
  30. ^ Fisher, Jon (2008). Strategic Entrepreneurism : Shattering the Start-Up Entrepreneurial Myths. New York: SelectBooks, Inc. ISBN 978-1-59079-189-9.
  31. ^ Lavars, Sherry (September 2020). "Anticipation builds for Jon Fisher - penned 'I took the only path to see you' after viral commencement speech". Reader's Digest.
  32. ^ "Wiley Teams with Author to Create NFT Author Trading Card". Publishers Weekly. Retrieved 21 April 2021.
  33. ^ "40 People to Watch: Jon Fisher". Silicon Valley — San Jose Business Journal. October 8, 2006. Retrieved October 22, 2010.
  34. ^ Jon Fisher Bharosa (Oracle '07) E&Y 2007 (Flash file). July 3, 2007. Event occurs at :20 to :35. Retrieved October 22, 2010.
  35. ^ "CrowdOptic Ushering in First Wave of Software Patents in Smart Glasses". Wearable World. Retrieved 9 August 2015.
  36. ^ a b "CrowdOptic Founder plans to introduce the "next big thing"". Washington Times. Retrieved 11 August 2013.
  37. ^ "10 Things You Didn't Know About Entrepreneur Jon Fisher". Money Inc. 31 July 2019. Retrieved 6 August 2019.
  38. ^ "Don't believe the unbelievers (Part 2); Google Glass has succeeded through Glass at Work". 9 to 5 Google. 30 January 2015. Retrieved 25 March 2015.
  39. ^ a b Greg MacSweeney (June 18, 2010). "I Hope I'm Wrong About Rising Unemployment". Wall street & Technology. Archived from the original on December 6, 2010. Retrieved October 22, 2010.
  40. ^ a b Nicole Ferraro (March 18, 2010). "2011 to Bring 'Next Economic Catastrophe'". Internet Evolution. Archived from the original on August 25, 2010. Retrieved October 22, 2010.
  41. ^ "Drop in Housing Starts Indicates Unemployment Is Headed to 9%". Archived from the original on 2015-10-27. Retrieved 2017-07-12.
  42. ^ NPR jobs[permanent dead link]
  43. ^ Jon Fisher (7 December 2009). "Unemployment will fall to 8 percent in 2010". SFGate. Retrieved 21 August 2014.
  44. ^ Entrepreneurism, Begin With The End In Mind: Jon Fisher. San Francisco: fora.tv. August 7, 2009. Archived from the original (Flash file) on August 10, 2009. Retrieved March 12, 2011.
  45. ^ Entrepreneurism, Begin With The End In Mind: Jon Fisher. San Francisco: fora.tv. August 7, 2009. Event occurs at 17:45 to 19:00. Archived from the original (Flash file) on August 10, 2009. Retrieved October 22, 2010.
  46. ^ "Marin Voice: Responsible entrepreneurism - Marin Independent Journal". Archived from the original on 2013-11-04. Retrieved 2012-11-15.
  47. ^ Jeanne Matteucci (15 August 2014). "Koze boutique — a soft spot for cashmere in Tiburon". SFGate. Retrieved 21 August 2014.
  48. ^ Newman, Vicki (15 November 2023). "Young scuba diver plunges head first into new magic hobby to break underwater record". Guinness World Records. Retrieved 17 November 2023.
  49. ^ Bidwill, Colleen (23 April 2022). "Tiburon middle schooler finds and makes magic underwater as youngest scuba magician". Marin Independent Journal.
  50. ^ D'Onfro, Jillian (March 31, 2024). "How a Bay Area teen's unusual world record boosted an SF attraction". SFGate. Retrieved March 31, 2024.
  51. ^ "Tea on the Green 2008". nuevaschool.org. Archived from the original on October 10, 2010. Retrieved April 6, 2011.
  52. ^ "Executive profile: Jon B. Fisher". Retrieved April 6, 2011.[dead link]
  53. ^ "Buck Institute: Jon B. Fisher". Retrieved September 14, 2011.[dead link]
  54. ^ "Marin volunteers stump for presidential candidates as primary nears". Marin Independent Journal. 25 February 2020. Retrieved 2 November 2020.
  55. ^ "The Technology 202: Joe Biden is raising some money in Silicon Valley. But he's losing the ideas primary there". Washington Post. Retrieved 2 November 2020.
  56. ^ "Here are the Bay Area and Silicon Valley bigwigs who raised huge sums for Biden". San Francisco Chronicle. 3 November 2020. Retrieved 3 November 2020.
  57. ^ Duggan, Tara (May 22, 2024). "Exclusive: CEO of S.F.'s waterfront aquarium resigns amid concerns about lavish spending". San Francisco Chronicle. Retrieved May 23, 2024.

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