Jon Levy (behaviorist)

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Jon Levy
Known forInfluencers Dinner
  • Benjamin Levy (father)
  • Hanna Levy (mother)

Jonathan Levy is an American author known for his work in the fields of influence and adventure.[1][2][3] With the intention of bringing together exceptional people, Levy used his understanding of social interaction[4] to create the Influencers Dinner,[5] a secret dining experience for taste makers, thought leaders and influencers from different industries.[6][7] Levy's work in human behavior has garnered him a reputation as one of the leading super connectors in America.[1][2][3][4][5][8]


Levy's research mostly focuses on what affects decision making.[9] He works out of C Lab collaborating with neuroscientist Moran Cerf, of the Kellogg School of Management.[10] Levy spent years modeling the behavior of people at every level of influence, in order to better understand what causes them to engage and connect.[11] His models for engagement are what lead to the creation of the Influencers Dinner.[5] and Inspired Culture: The Salon.[1] Levy's most recent research relates to the dating statistics. His team anonymized over a billion data points, from the dating app Hinge, to discover what leads people to take their online connections and move them into in person relationships.[12] Levy has spoken at many conferences including TED and Fortune's Brainstorm Health.[13][14][15]

The 2AM Principle[edit]

On November 8, 2016 Levy's first book, The 2 AM Principle: Discover the Science of Adventure was published by Regan Arts and distributed by Simon & Schuster.[16] The book explores research on what causes people to live exciting lives and how this could be used to let people enjoy their lives more.[17] The book was received positively by media being featured in many major outlets.[18][19][20][21] In the book Levy combines personal stories with research and what he calls the EPIC Model of Adventure, a four-stage process that every adventure goes through. Research ranges from work by Nobel Laureate Daniel Kahneman exploring the Peak–end rule and how it relates to the memory of enjoyment, to risky behavior and its relationship to speed of thinning.[16]

Levy asserts that for an experience to be considered an adventure, it must meet three criteria:[22]

  1. It is exciting and remarkable;
  2. Possesses adversity and/or risk;
  3. Brings about growth;

His book breaks down an adventure into the following 4 stages:

Structure of The 2 AM Principle
Section Title Description
I Establish People put the right elements in place as to ensure the odds of enjoying their experiences are highest. This would include selecting a good team, a new location, a mission, and interesting constraints.[23]
II Push Boundaries Since growth is essential for an adventure, people must expand their comfort zone and cross some kind of social, physical, or emotional boundary.[23]
III Increase People maximize the emotional value of the location they are in before moving on.[16]
IV Continue People define where to go next based on a set of criteria and begin the processes again, or end with style.

Personal life[edit]

Between 2014 and 2015, Levy was recognized as both one of “New York City's Most Successful Bachelors” by Gotham Magazine[24] and one of the “41 Most Eligible Bachelors" in America by Elle Magazine.[25]


  1. ^ a b c Feloni, Richard (January 14, 2015). "Amazing Things Happen At This Master Networker's New York Apartment". Business Insider. Business Insider Inc. Retrieved 17 February 2015.
  2. ^ a b Snow, Shane (September 20, 2014). "15 PEOPLE WHO ARE TAKING NETWORKING TO A NEW LEVEL". Fast Company. Retrieved 17 February 2015.
  3. ^ a b Levy, Jon (October 2014). "Party Your Way to The Top". Men's Health Magazine. Retrieved 17 February 2015.
  4. ^ a b Jordan Harbinger (December 10, 2014). "Jon Levy - The Influencers Dinner (Episode 351)". (Podcast). The Art of Charm, Inc. Retrieved 17 February 2015.
  5. ^ a b c Miller, Jennifer (October 9, 2013). "Want to Meet Influential New Yorkers? Invite Them to Dinner". The New York Times. Retrieved 25 June 2014.
  6. ^ Porges, Seth (June 11, 2013). "Inside The Secretive Manhattan Dinner Party Where Deals Are Made". Forbes. Retrieved 25 June 2014.
  7. ^ Howe, Alex (2013-11-14). "Dining Clubs Are the New Dinner Parties". The New York Observer. Retrieved 25 June 2014.
  8. ^ Feloni, Richard (January 27, 2015). "A Master Networker Shares His Top 20 Networking Tips". Business Insider Inc. Retrieved 17 February 2015.
  9. ^ MacMillen, Hayley (March 8, 2016). "The 6 Signs That You're Compatible With An Online Match". Refinery 29. Retrieved November 22, 2016.
  10. ^ "New York Social Gadfly Jon Levy Haunts LA Influencers at Max Landis' Halloween Party". Observer. 2016-11-02. Retrieved 2016-11-23.
  11. ^ "Jon Levy | The Influencers Dinner (Episode 351)". The Art of Charm. 2014-12-10. Retrieved 2018-10-27.
  12. ^ MacMillen, Hayley. "The 6 Signs That You're Compatible With An Online Match". Retrieved 2017-08-23.
  13. ^ "How a master networker convinced execs, Olympians, and Nobel laureates to come to his house, cook him dinner, wash the dishes — and like it". Business Insider. Retrieved 2018-10-27.
  14. ^ Levy, Jon, What makes us influential?, retrieved 2018-10-27
  15. ^ "Here's How Adventure Can Save Your Life". Fortune. Retrieved 2018-10-27.
  16. ^ a b c The 2 AM Principle: Discover the Science of Adventure Paperback. ISBN 978-1942872696.
  17. ^ "AOA 090 - Jon Levy - The Science Of Adventure". The Art of Adventure. Retrieved August 1, 2015.
  18. ^ Nast, Condé. "The Science of the Perfect Night Out". GQ. Retrieved 2019-02-08.
  19. ^ "Penguin Random House Australia". Penguin Books Australia. Penguin. Retrieved August 1, 2016.
  20. ^ "There's Actually a Science Behind Planning an Exciting Vacation—Here are the Secrets". Vogue. Retrieved 2019-02-08.
  21. ^ Langmuir, Molly (2016-11-15). "Skydiving Is Really Much Safer Than You Think it Is". ELLE. Retrieved 2019-02-09.
  22. ^ "Jon Levy | The 2 AM Principle (Episode 560)". The Art of Charm. 2016-10-27. Retrieved 2019-02-08.
  23. ^ a b "The Art and Science of Epic Adventure with Jon Levy". Lewis Howes. 2016-09-26. Retrieved 2019-02-09.
  24. ^ GAFFNEY, ADRIENNE (October 2014). "New York's Most Successful Bachelors" (2014 ISSUE 6). Gotham Magazine. Retrieved 17 February 2015.
  25. ^ Friedman, Katie (February 2015). "MEET ELLE.COM'S 41 MOST ELIGIBLE BACHELORS". Elle. Retrieved 17 February 2015.

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