Peretti in April 2013
|Born||Jonah H. Peretti
January 1, 1974
|Alma mater||University of California, Santa Cruz|
|Known for||BuzzFeed, Huffington Post|
|Notable work||Nike Sweatshop Emails|
|Relatives||Chelsea Peretti (sister)|
Life and education
Peretti grew up in Oakland, California. His father is Italian-American and his mother is Jewish. His stepmother was African-American. He attended the University of California, Santa Cruz, where he graduated with a degree in environmental studies in 1996. He taught computer science classes at Isidore Newman School in New Orleans, Louisiana in the mid-1990s. He completed a postgrad at the MIT Media Lab. While there, he became famous when an email exchange with Nike over a request to print "sweatshop" on custom order shoes went viral. He is the brother of comedian and writer Chelsea Peretti and married to blogger Andrea Harner.
In 2005, Peretti hosted the Contagious Media Showdown at Eyebeam, where he worked as Director of the R&D Lab from 2001 - 2006. During the process Peretti developed the concept of the "Bored-at-Work Network", which he supposes to be larger than some major television network audiences.
Peretti founded the "Internet popularity contest" site BuzzFeed in November 2006. After he left The Huffington Post, Peretti began working at BuzzFeed full-time. While originally best known for its mix of internet memes and lists, the site gained new attention when it was the first to break the news that John McCain would endorse Mitt Romney in the 2012 Republican Primary. The site continued to grow afterward, raising over $35 million in funding from investors the next year. In August 2014, the site raised another $50 million from the venture capital firm Andreessen Horowitz, more than doubling its previous rounds of funding. The site was reportedly valued at nearly $1 billion by Andreessen Horowitz.
- "Jonah Peretti and Nike". The Guardian. 19 February 2001. Retrieved 15 November 2014.
- Jonah Peretti profile. Cityfile.
- New York Times, Building a Brand with a Blog, May 15, 2006
- Mesure, Susie. "Jonah Peretti: And at number one on Buzzfeed's list is...". Independent.
- "Disruptors: Media". Forbes.
- "How BuzzFeed's Jonah Peretti Is Building A 100-Year Media Company". Fast Company. Fast Company Magazine.
- "Huffington Post, BuzzFeed co-founder Jonah Peretti started with teaching job at Newman School in New Orleans, website reports". NOLA.com.
- Carr, David (5 February 2012). "Significant and Silly at BuzzFeed". The New York Times. Retrieved 26 April 2014.
- Serwer, Andy (5 December 2013). "Inside the mind of Jonah Peretti". Fortune Magazine. Retrieved 26 April 2014.
- M Magazine: "The Jolly, Abrupt, WTF Rise of BuzzFeed" by Matthew Lynch
- Andrea Harner blog retrieved January 1, 2016
- Gustin, Sam (7 February 2011). "AOL Buys Huffington Post for $315 Million, Arianna to Head AOL Media". Wired. Retrieved 26 April 2014.
- *Peretti interview in STAY FREE! magazine
- Beaujon, Andrew. "BuzzFeed CEO: Understanding 'how information is shared' can be as valuable as 'traditional reporting talent'". Poynter.
- Rice, Andrew (7 April 2013). "Does BuzzFeed Know the Secret?". New York Magazine. Retrieved 26 April 2014.
- "BuzzFeed raises another $50 million to fund expansion". CNN. Retrieved August 29, 2014.