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Jordan Fliegel is an American serial entrepreneur focused on the sports industry, early-stage technology investor, published author, and former professional basketball player. He is currently co-CEO of DRAFT, a venture-backed fantasy sports company headquartered in New York City. . In 2017, he sold DRAFT for $48M to Paddy Power Betfair, the publicly traded leader in online gaming .
Before DRAFT, he was Founder and CEO of CoachUp.com, the sports coaching platform backed by $15M in venture-capital, headquartered in Boston, Massachusetts, with over 20,000 private coaches and trainers nationwide, who conduct in-person 1 on 1 and group training sessions in everything from basketball, soccer and football, to yoga, fitness and dance. NBA MVP Stephen Curry is Fliegel's partner and the lead spokesman at CoachUp.
Fliegel is active in the startup community. He is lead investor and Chairman at Athletes of Valor, a venture-backed social impact company that helps veterans transition from service to career through college athletics . He is also co-founder & managing partner of Bridge Boys , a small seed-stage fund with over 40 investments to date, is an advisor to several venture-backed startups, serves as a Mentor at the Boston Techstars accelerator program,  and is a frequent guest columnist and lecturer on topics related to entrepreneurship, angel investing, and leadership .
Fliegel is the author of two books, "Coaching Up!" (Wiley & Sons)  and "Reaching Another Level": Reaching Another Level: How Private Coaching Transforms the Lives of Professional Athletes, Weekend Warriors, and the Kids Next Door.
Fliegel was named to the Inc. “30 under 30” list in 2015, to the Boston Business Journal “40 under 40” list in 2014, and was a Finalist for “New England Entrepreneur of the Year” by Ernst & Young in 2015.
Fliegel grew up in Cambridge, Massachusetts. He is the grandson of former professional basketball player Bernie Fliegel, godson of Guido Goldman, founder of the German Marshall Fund. He attended Cambridge Rindge & Latin School where he played basketball. He graduated from Bowdoin College, with a double major in Government & Legal Studies and Philosophy, and a minor in history. As a Senior he won the Jefferson Davis Book Award, Bowdoin's top prize for academic achievement in Government & Legal Studies.
Fliegel played collegiate basketball at Bowdoin College, where he was a 3-year starter, and as a Senior co-captain earned Team MVP, All-league, All-state, All-New England, and Jewish Sports Review All-American honors while leading Bowdoin's team to a 22-7 record, and the NESCAC Championship game second round of the Men's Division III Basketball Tournament.
Fliegel played Professional Basketball for Hapoel Migdal Jerusalem in the Israeli Premier and Eurocup Basketball League, and for Hapoel Kfar Saba in the Israeli National League for 2 seasons (from 2008-2010).
Fliegel went from professional basketball to business school, where he earned an MBA from Tel Aviv University. He then founded CoachUp, a venture-backed company which operates a website connecting athletes with private coaches. CoachUp has been covered in outlets such as the Wall Street Journal, USA Today, the Boston Globe, and the Huffington Post. As of 2015, CoachUp has a roster of over 20,000 coaches in 30 sports.
- The Entrepreneurist: Jordan Fliegel. Business News Daily.
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- CoachUp readies for launch, aiming to connect aspiring athletes with private coaches - Innovation Economy - Boston.com
- "CoachUp readies for launch, aiming to connect aspiring athletes with private coaches". Boston.com. 9 May 2012. Retrieved 12 July 2013.
- "Inside CoachUp, which connects athletes with personalized trainers". 4 March 2012. Retrieved 12 July 2013.
- "Gabe Kapler, Cam Neely Among Pro Athletes Investing in CoachUp". 2 January 2013. Retrieved 11 July 2013.
- "Road Running Travelers Can See Sights and Ease Stress". 14 November 2012. Retrieved 12 July 2013.
- "The Benefits of Personal Training". Huffington Post. 3 June 2013. Retrieved 12 July 2013.
- "CoachUp Launches to Help You Find the Perfect Personal Trainer in Boston". Bostinno. 9 May 2012. Retrieved 14 June 2012.
- Jordan Fliegel Raises $6.7 Million In Round B Funding For CoachUp – Jewish Business News