Pitoy Moreno

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Jose "Pitoy" Moreno is a Filipino fashion designer and one of the earliest advocates of the Maria Clara gown.

Moreno studied at the University of the Philippines, where he joined the Upsilon Sigma Phi fraternity.[1] Moreno was the president of the Philippine Couture Association, the very first association of fashion designers in Manila, Philippines.

Moreno was the costume designer for the Bayanihan Philippine Dance Company. His fashion designs were exhibited at the World’s Fair in Seattle, Washington and New York City. His fashion designs appeared on the pages of fashion magazines such as Vogue, Harper's Bazaar, Holiday, and Le Figaro, where Moreno introduced the words jusi, piña and lepanto to world fashion.

Notable clients[edit]

Prominent people who were adorned by Moreno's beadwork, embroidery and hand-paintings include:[2][3]


Moreno authored the books Kasalan, a fashion book about Filipino weddings, and Philippine Costume, a book on traditional Filipino dresses.[4]


In 2009, upon Moreno's declaration as a National Artist for Fashion Design by President Gloria Macapagal-Arroyo was met with protest by other National Artists, such as Bienvenido Lumbera (National Artist for Literature), saying his category of Fashion Design was not yet an accepted art form and his craft was simply dressmaking and not art. The Supreme Court issued a temporary restraining order (TRO) on the conferment of the National Artist award to Moreno and six other recommendees, which remains unlifted as of this writing.

See also[edit]


  1. ^ Evasco, Marjorie (2001). A life shaped by music: Andrea Ofilada Veneracion and the Philippine Madgrigal Singers. Bookmark. ISBN 9789715694124. 
  2. ^ The Fashion Czar Of Asia is how the world press calls Jose “Pitoy” Moreno Archived April 14, 2010, at the Wayback Machine., showcase.eyp.ph
  3. ^ Ybiernas, Nonoi D. Pitoy Moreno: A National Treasure, The News Today Online Edition, Iloilo City, thenewstoday.info, November 14, 2008
  4. ^ The Designer as Author, showcase.eyp.ph