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Josei manga (女性漫画, lit. "women's comics", pronounced [dʑoseː]) are Japanese comics catered specifically to women's interests, and is marketed towards older teenage girls and adult women demographics who are able to read kanji without the aid of furigana. Subgenres of josei manga include "ladies' comics" (レディースコミックス, redīsu komikkusu) (also known as "LadyComi" (レディコミ, redikomi)) and teens' love. Readers can range in age from 18 to 45.
Unlike shōjo manga, which is aimed at young girls, Josei manga often portray realistic romance, as opposed to the mostly idealized romance of shōjo manga. They tend to be both more sexually explicit and contain more mature storytelling than shōjo manga, although this is not always the case either.
Some of the most popular josei manga have featured male protagonists and/or an almost entirely male main cast, and the male characters are often quite compassionate toward other men. Although some josei manga can contain plots and characters influenced by shōjo manga, others tell action-packed stories and lack the romantic and slice of life elements associated with shōjo.
The western approach to josei has all but ignored some of its more recent trends, such as an increase in shōnen-influenced series. Although there are housewife-, family-, and young mother-themed josei manga published in Japan, very few non-yaoi josei series are licensed for Western publication.
This section needs expansion. You can help by adding to it. (March 2011)
Josei manga (then called "ladies' comics" or "LadyComi") began to appear in the 1980s, during a boom period in manga, when the women who grew up reading shōjo manga in the 1950s and '60s wanted to read works aimed at adult women. The first ladies' comics magazine, Be Love, was printed in 1980. There were only two ladies' comics magazines being published in Japan by the end of 1980; however, there were over fifty by the end of 1989. Early ladies' comics were free of sexual content, and the comics became more and more sexually extreme until the early 1990s. Manga branded as ladies' comics have acquired a reputation for being low-brow, and "dirty", and the term josei was created to move away from that image.
Josei magazines in Japan
In a strict sense, the term "josei manga" refers to a manga serialized in a josei manga magazine. The list below contains past and current Japanese josei manga magazines, grouped according to their publishers. Such magazines can appear on a variety of schedules, including monthly (You), bi-monthly (Melody), and quarterly.
- Love Silky (web magazine)
- Love Silky Zōkan (web magazine)
- Ane LaLa (web magazine)
- Monthly Comic Zero Sum
- Zero Sum Ward
- Mystery Sara (formerly Sakura Mystery)
The reported average circulations for some of the top-selling josei manga magazines in 2007 are as follows:
|Magazine title||Reported circulation|
|Romance White Paper Pastel||150,000|
For comparison, below are the circulations for the top-selling magazines in other categories in 2007:
|Category||Magazine title||Reported circulation|
|Top-selling shōnen manga magazine||Weekly Shōnen Jump||2,778,750|
|Top-selling seinen manga magazine||Weekly Young Magazine||981,229|
|Top-selling shōjo manga magazine||Ciao||982,834|
|Top-selling non-manga magazine||Monthly The Television||1,018,919|
(Source for all circulation figures: Japan Magazine Publishers Association)
- Children's (kodomo-muke) manga: intended for younger children
- Shōnen manga: intended for boys
- Shōjo manga: intended for girls
- Seinen manga: intended for adult men
- List of josei manga magazines
- Yaoi: stories about men in love, either romantic or homoerotic
- Yuri: stories about women in love, either romantic or homoerotic
- Schodt, Frederik L. (1996). Dreamland Japan: Writings on Modern Manga. Berkeley, CA: Stone Bridge Press. p. 124. ISBN 978-1-880656-23-5.
- Ito, Kinko (2002). "The World of Japanese Ladies' Comics: From Romantic Fantasy to Lustful Perversion". The Journal of Popular Culture. 36 (1): 68–85. doi:10.1111/1540-5931.00031.
- Hodgkins, Crystalyn (January 8, 2013). "Japanese Comic Ranking, December 24–30". Anime News Network. Retrieved November 3, 2019.
- "Everything You Need to Know About the Josei Genre". jappleng.com. Archived from the original on December 10, 2017.
- "Josei – Lexicon". Anime News Network. Retrieved November 3, 2019.
- King, Emerald (2011). "Mazohizumu no mon: Masochistic and Sadistic Representations of Women in Japanese Exploitation Films and Reidissu komikku". Image [&] Narrative. Open Humanities Press. 12 (1).
- Thorn, Rachel Matt (2004). "What Shôjo Manga Are and Are Not: A Quick Guide for the Confused". Matt-Thorn.com. Archived from the original on November 18, 2015.
- 「マガジンデータ2007」発行のご案内 [Information for Magazine Data 2007] (in Japanese). Japan Magazine Publishers Association. Archived from the original on June 21, 2008. Cite magazine requires
|magazine=(help) Note: The publication, which relies on information provided by publishers, categorizes the magazine Cookie (with a reported circulation of 200,000) as josei; however, Shueisha's s-manga.net website clearly categorizes that magazine as shōjo, and it is therefore not included here.
- Fusami Ogi, 2003: "Female Subjectivity and Shoujo (Girls) Manga (Japanese Comics): Shoujo in Ladies' Comics and Young Ladies' Comics". The Journal of Popular Culture, Volume 36, Issue 4, pages 780–803. doi:10.1111/1540-5931.00045.
- Gretchen Jones, 2003: "'Ladies' Comics': Japan's Not-So-Underground Market in Pornography for Women", US-Japan Women's Journal English Supplement, Volume 22, pages 3–30.
- Deborah Shamoon, "Office Sluts and Rebel Flowers: The Pleasures of Japanese Pornographic Comics for Women", in: Porn Studies, ed. Linda Williams, 2004.
- Gretchen Jones, "Bad Girls Like to Watch: Writing and Reading Ladies' Comics", in: Bad Girls of Japan, ed. Laura Miller and Jan Bardsley, 2005.
- Jonathan Clements, "Living Happily Never After in Women's Manga", in Manga & Philosophy, ed. Josef Steiff and Adam Barkman, 2010.