Joseph Nakash

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Joseph Nakash
Born Joseph Nakash
1942 (age 74–75)
Tel-Aviv, Israel
Residence New York City -
Nationality United States
Occupation businessman;
real estate investor
Known for co-founder of Jordache Enterprises
Spouse(s) Susan Nakash
Children Sherene Nakash Mossery
Amy Nakash Zaccai
Daniella Nakash Levy
Steve Nakash
Miriam Nakash Senior
Family Rapheal "Ralph" Nakash (brother)
Abraham "Avi" Nakash (brother)

Joseph Nakash (born 1942) is an American businessman, real estate investor, and co-founder of Jordache Enterprises.

Early life and education[edit]

Nakash was born to a Syrian Jewish family in Tel-Aviv, Israel.[1] In 1962, he immigrated to New York City[1] where he worked as a stock boy and saved enough money to bring his brothers Raphael (Ralph) and Abraham (Avi) to the United States in 1966.[2]


In 1974, pooling their $20,000 in savings, they purchased an appliance store called V.I.M. and opened a retail store in Bushwick, Brooklyn selling irregular jeans latching onto the newfound popularity of designer jeans.[2][3] By 1978, they had four stores[2] and after their largest store was burned during the New York City blackout of 1977, they took the $120,000 policy settlement and started to manufacture their own brand of upscale jeans under the Jordache label.[4] A successful advertising campaign funded with $300,000 of their own money and $250,000 from Israel's Bank Leumi[2] made the brand a resounding success with teenage girls[4] with Brooke Shields serving as the company’s in-house model.[4] In 1979, Jordache had $72 million in sales.[5] In 1981, they started licensing the brand which added $100 million to their $200 million a year in wholesale revenue for its jeans and expanded their line to include children's clothing, makeup, handbags and suitcases.[4] In 1983, revenues grew to $400 million and they founded Yama Maritime Inc. which owned eight cargo ships.[5]

In 1983, they acquired a 50% stake in Guess Jeans[4] from the Marciano Brothers (Paul, Georges, Armand and Maurice) of Los Angeles.[4] The joint venture soured[6] and in 1989, a California superior court jury found that the Nakashes had fraudulently lured the Marcianos into the transaction.[3] In 1990, the Nakash brothers settled for $66 million of $106 million escrowed profits and the ownership of the brand name “Gasoline” while the Marciano brothers received the brand “Diesel.”[4][7] In the 1990s, the Jordache brand lost some of its luster due to new competition[4] and in 1995, they took the brand down market and started selling Jordache jeans at the discount chain Wal-Mart while higher end retailers such as Macy's dropped the brand.[3] Their efforts were successful and in the first year with Wal-Mart, they sold $100 million in jeans which made up 30% of Jordache Enterprises total sales.[3] They then moved into contract manufacturing - making jeans and clothing for Tommy Hilfiger, the Gap, American Eagle, and Abercrombie & Fitch.[3]

Using profits from their apparel business, they diversified and started investing in banking and real estate primarily in New York, Miami, New Jersey and Israel.[4] Nakash also purchased Arkia, a money-losing discount airline flying between Israel and Europe which they returned to profitability.[4] In 2004, the brothers purchased AMPA Real Estate of Israel and expanded into the purchase of hotels and development of residential projects in Israel.[4][8] They own the Park Plaza Orchid Hotel in Tel Aviv and the Kineret Orchid Vacation Resort on the Sea of Galilee.[4]

In 2006, they invested in Israeli agriculture establishing an oil press for $2 million in partnership with Kibbutz Revivim which produces olive oil under the Halutza brand; the Nakashes have invested about $5.5 million in olive groves, olive oil production, and vineyards.[4] In 2013, via their investment company Nakash Holdings, they purchased a $100 million office building in Washington, D.C.[5] In 2013, they purchased the Versace Mansion in Miami Beach with Eli Gindi (of the Gindi family which founded the Century 21 department store)[9] where the Nakashes own five hotels.[10][11] In April 2013, they purchased for $105 million[11] - via their shipping company Papo Shipping Company - the exclusive right to operate the Port of Eilat in Israel[5] for 15 years.[11] In April 2013, he and his brothers purchased the Isrotel Tower in Tel Aviv for $150 million.[11]

Personal life[edit]

Nakash is married and practices Judaism.[5] He is considered the patriarch of the Nakash family.[5] His son Steve Nakash works in the family business.[3] Nakash is a founding member of the Sephardic Community Alliance.[12]


  1. ^ a b The Real Deal: "Clans with plans" By Adam Pincus February 01, 2011
  2. ^ a b c d People: "Topless Ads Mean Bottomless Riches for the Three Israeli Brothers Behind Jordache Jeans" By Anna Stewart December 3, 1979
  3. ^ a b c d e f BusinessWeek: "Whatever Happened to Jordache?" By Matthew Boyle and Lauren Coleman-Lochner July 26, 2012
  4. ^ a b c d e f g h i j k l m "The Nakash Bros. – small clothes shop transformed into $2 billion empire" By Yehudit Haspel Ben-Dak, Jewish Business News, February 20, 2013
  5. ^ a b c d e f Jewish Voice: "Nakash Bros. Purchase of $100M D.C. Building Sheds Light on Vast Jordache Expansion" By Boruch Shubert April 4, 2013
  6. ^ New York Times: "WHEN THE HONEYMOON ENDED" by LISA BELKIN May 1, 1986
  7. ^ Funding Universe; "Jordache Enterprises, Inc. History" retrieved January 12, 2013
  8. ^ Hareetz: "Nakash brothers buy Leumi New York HQ - Jordache owners join U.S. investor in $100 million purchase" By Michael Rochvarger September 30, 2013
  9. ^ [ "Gianni Versace Mansion Sold to Nakash Brothers and Eli Gindi for $53.4 Million – Outbidding Donald Trump Jewish Business News, September 18, 2013
  10. ^ Yahoo News; "Firm with Jordache tie top bidder for Versace home" By JENNIFER KAY September 17, 2013
  11. ^ a b c d South Florida Business Journal: "How much are new Versace mansion owners worth? by Paul Brinkmann September 23, 2013
  12. ^ The Sephardic Community Alliance: "Building our Future by Preserving the Past" Archived 2015-04-02 at the Wayback Machine. September 2009