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Wayfair, Inc.
Formerly called
CSN Stores (2002–2011)
Traded as NYSEW
Industry E-commerce
Founded 2002
Founders Niraj Shah
Steve Conine
Headquarters 4 Copley Place
Boston, Massachusetts,
United States
Key people
Niraj Shah, (CEO)
Steve Conine (Chairman)
Revenue Increase US$3.38 billion (2016)
Decrease US$ -194.38 million (2016)
Number of employees
5,637 (2017)
Website wayfair.com

Wayfair, Inc. is an American e-commerce company that sells home goods. Formerly known as CSN Stores, the company was founded in 2002 and now sells many home furnishings and décor items.[1] Headquartered in Boston, Massachusetts,[2] Wayfair has offices and warehouses throughout the United States as well as in Canada, Germany, Ireland, and the United Kingdom.[3]


2002 to 2006[edit]

Entrepreneurs Niraj Shah and Steve Conine founded Wayfair in August 2002, as a two-person company with a makeshift headquarters in Conine’s nursery, in Boston, Massachusetts.[4] Both Shah and Conine hold Bachelor of Science degrees from Cornell University. The pair had run two previous companies—Simplify Mobile and iXL, a global consulting firm—before starting Wayfair.[5]

As of February 2013, Shah is the Chief Executive Officer of the company, and Conine is the Chairman and Chief Technology Officer.

Originally known as CSN Stores (the name is derived from a mix of Shah and Conine’s initials), the company began with the website racksandstands.com, selling media stands and storage furniture.

In 2003, the company added patio and garden goods suppliers, three online stores, and more than a dozen employees, and relocated the headquarters into an office on Newbury Street, in Boston.

Over the next two years, the company expanded its catalogue to include home décor; office, institutional, and kitchen and dining furniture and materials; home improvement goods; bed and bath materials; luggage; and lighting. In 2006, the company earned $100 million in sales.[6]

2007 to 2010[edit]

For the next four years, the company expanded in the United States and in international markets.

In 2008, CSN Stores began shipping to Canada and selling in the United Kingdom, and opened an office in London. In the same year, the Boston Business Journal ranked the company the #1 fastest growing private e-commerce company in Massachusetts, and the #4 fastest growing private company overall.[citation needed] In 2009, the company expanded to Germany. In 2010, the company relocated its headquarters to 177 Huntington Avenue, where they occupied 10 floors. At the end of that year, the company launched Joss & Main, a members-only private sales online store.

2011 to present[edit]

By 2011, CSN Stores owned over 200 online shops, largely niche shops for specific products, like cookware.com, everyatomicclock.com, and strollers.com. In an effort to scale, to direct traffic to a single site, and to unify the aesthetic of the company, Shah and Conine rebranded CSN Stores as Wayfair.

To market the new brand and to increase its expansion, in June 2011 the company raised $165 million in funding from four investment firms: Battery Ventures, Great Hill Partners, HarbourVest Partners, and Spark Capital.[7]

Wayfair.com launched on September 1, 2011.[8] As of July 2012, Wayfair had consolidated all of its niche websites, with the exception of Joss & Main and AllModern, into Wayfair.com. In August 2012, Wayfair launched Wayfair Supply, a single destination for Wayfair's business, government, and institutional customers. In August 2013, Wayfair acquired DwellStudio, a New York City-based design house and retailer focused on modern home and family furnishings.[9]

In March 2014, T. Rowe Price led a $157 million pre-IPO financing, valuing the company at more than $2 billion.[10]

In late June 2014, the company again relocated its headquarters, this time to 4 Copley Place, about a block away from its previous headquarters at 177 Huntington Avenue. Along with 4 Copley Place, the company has two satellite offices in the surrounding area.[11]

In October 2014, Wayfair raised over $300 million through an IPO on the New York Stock Exchange.[12] In July 2015, Wayfair sold its Australian business to local online retailer, Temple & Webster, for an undisclosed amount.[13] The brand was renamed to Zizo and later absorbed into the Temple & Webster business.

As of January 2014, Wayfair was the largest online-only retailer for home furniture in the United States,[14] and the 33rd largest online retailer in the United States.[15] The company generated $380 million in revenue in 2010, over $500 million in 2011, over $600 million in 2012, over $900 million in 2013, and over $1.3 billion in 2014.[16] In 2015, the net revenue of Wayfair increased to $2.25 billion,[17] and to $3.4 billion in 2016.[18]


  1. ^ "About Us". Wayfair. 
  2. ^ "Wayfair.com 'mega-site' is new home for CSN Stores' 200 shopping sites". Home Accents Today. 
  3. ^ "CSN Relaunches as Wayfair.com". Furniture Today. 
  4. ^ "Wayfair To Merge 200 Online Storefronts". Back Bay Company. CBS Boston. 
  5. ^ "Team Bios". Wayfair. 
  6. ^ "History Timeline". Wayfair. 
  7. ^ "CSN Stores Raises $165 Million First Round to Expedite Expansion and Bolster Branding". PRNewswire. 2011. 
  8. ^ "Wayfair Launches as Online Shopping Megasite with Largest Selection of Home Products Anywhere". PRNewswire. 2011. 
  9. ^ "Wayfair Acquires DwellStudio". PRNewswire. 2013. 
  10. ^ "Wayfair, Speeding Towards IPO, Lands $2 Billion Valuation". Wall Street Journal. March 7, 2014. 
  11. ^ "WayfairInsider: Status". Twitter. 
  12. ^ "Wayfair Inc closes initial public offering and full exercise of underwriters' option to purchase additional shares". Reuters. October 7, 2014. 
  13. ^ "Investor Relations: Wayfair Sells its Australian-based Business to Australia's #1 Online Furniture & Homewares Retailer Temple & Webster". Wayfair. 
  14. ^ "Wayfair's growth spurs talk of a possible IPO". Internet Retailer. January 28, 2014. 
  15. ^ "Wayfair's web sales soar 81% in Q2". Internet Retailer. 
  16. ^ "Wayfair Announces Fourth Quarter and Full Year 2014 Results". Reuters. March 4, 2015. 
  17. ^ "Wayfair 2015 Annual Report" (PDF). Wayfair.com. Wayfair, LLC. January 31, 2016. p. 49. Retrieved June 2, 2016. 
  18. ^ "Wayfair 2016 Annual Report" (PDF). Wayfair.com. Wayfair, LLC. January 31, 2017. p. 55. Retrieved July 25, 2017.