Journal of Marketing Research

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Journal of Marketing Research
Edited bySachin Gupta (academic)
Publication details
5.000 (2020)
Standard abbreviations
ISO 4J. Mark. Res.
ISSN0022-2437 (print)
1547-7193 (web)
OCLC no.1783303

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research.[1][2][3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000.[4] The founding editor was Robert Ferber.


  • In 1996 the journal established the Paul E. Green Award in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.[5]
  • The journal awards the William F. O'Dell Award for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.[6]


The following persons are or have been editor-in-chief of this journal:[7]


  1. ^ Churchill, Gilbert A.; Perreault, William D. (1982). ""JMR" Editorial Policies and Philosophy". Journal of Marketing Research. 19 (3): 283–287. doi:10.2307/3151562. JSTOR 3151562.
  2. ^ Huber, Joel; Kamakura, Wagner; Mela, Carl F. (2014). "A topical history of JMR". Journal of Marketing Research. 51 (1): 84–91. doi:10.1509/jmr.51.1.02. S2CID 49959699.
  3. ^ Rajdeep Grewal (2017) Journal of Marketing Research: Looking Forward. Journal of Marketing Research: February 2017, Vol. 54, No. 1, pp. 1-4.
  4. ^ "Journal of Marketing Research". 2020 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2021.
  5. ^ "In Memoriam: Paul e. Green - News". Archived from the original on 2017-08-07. Retrieved 2017-03-09.
  6. ^ "Previous Recipients | William F. O'Dell Award". Archived from the original on 2015-11-02.
  7. ^ "Previous Editors | Journal of Marketing Research".
  8. ^ Ferber, Robert (1982). "In Memoriam". Acr North American Advances. NA-09.
  9. ^ Pearl, Robert; Sudman, Seymour (1982). "In Memoriam: Robert Ferber 1922–1981". The American Statistician. 36 (4): 355. doi:10.1080/00031305.1982.10483046.
  10. ^ David Aaker (2014) Comments on Ralph Day's JMR Editorship — 1969 to 1972. Journal of Marketing Research: February 2014, Vol. 51, No. 1, pp. 94-95.
  11. ^ "Harper Boyd, former marketing professor, dies at 82 : 1/00".

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