The Jowissa Watch Ltd. was founded by Josef Wyss in 1951. He started to manufacture watches in his own house in Bettlach, Switzerland, with two fellow employees. During the first years they manufactured watches for other brands. The business developed very successfully and made a physical expansion of the factory necessary in 1958. As a consequence a separate manufactory was built next to the residence of Mr. Wyss and more employees were recruited.
During the 1970s Jowissa Watch Ltd. was taken over by the second generation of the Wyss family. Josef's sons Erich, Manfred, and Leander Wyss decided to start manufacturing watches under the own brand "Jowissa", a shortcut of "Josef Wyss AG". At the same time Jowissa moved its headquarters and the factory to a new location in the center of the village of Bettlach.