Joy's law (management)
In management, Joy's law is the principle that "no matter who you are, most of the smartest people work for someone else,” attributed to Sun Microsystems co-founder Bill Joy. Joy was prompted to state this observation through his dislike of Bill Gates' view of "Microsoft as an IQ monopolist." He argued that, instead, "It's better to create an ecology that gets all the world’s smartest people toiling in your garden for your goals. If you rely solely on your own employees, you’ll never solve all your customers' needs." Core to this principle is the definition of smart within the context of the quotation. Smart "refers to capability but not willingness to work for someone." Furthermore, "the fact that you are smart for one company does not make you smart for another." Richard Pettinger, Director of Information Management for Business, UCL  The law highlights an essential problem that is faced by many modern businesses, "that in any given sphere of activity most of the pertinent knowledge will reside outside the boundaries of any one organization, and the central challenge [is] to find ways to access that knowledge."
Underlying principles of knowledge for Joy’s law
Friedrich Hayek, an economist and philosopher known for his defense of classical liberalism, observed that “knowledge is unevenly distributed.” The ‘knowledge’ that Hayek refers to is the knowledge that the ‘smartest people’ possess in Joy’s law. Hayek states that the problem of a rational economic order is because knowledge that we wish to grasp never exists in a “concentrated or integrated form but solely as the dispersed bits of incomplete and frequently contradictory knowledge which all the separate individuals possess.” In other words, it is impossible to aggregate all the knowledge that exists. This explains that Joy is right in saying that “most of the smartest people work for someone else.”
Eric von Hippel, a professor of technological innovation in the MIT Sloan School of Management, is known partly for his principle of knowledge being ‘sticky’. This highlights the difficulty of transporting knowledge from one place to another. Stickiness is defined as the cost required to “transfer a unit of information to a specified locus in a form usable by a given information seeker. When this cost is low, information stickiness is low; when it is high, stickiness is high.” “When Joy says that most of the smart people work for someone else, it is not because companies are hiring dumb people. It is not because employees in any given firm are not smart. It is because of the nature of knowledge – getting hold of it is tough. It is unevenly distributed and sticky.”
Joy's law in journalism
In 2011, Forbes carried out a project where they offered ‘smart’ people who worked for others, which included journalists, authors, academics and topic experts a chance to build brands on Forbes.com using their experience in the industry. By integrating experienced employee’s from other companies into a Forbes-based project, they successfully implemented Joy’s law. In other words, they “aligned FORBES to Joy’s Law and built a model that taps this big world of talent,” Rich Karlgaard, Publisher of Forbes 
Joy's law in open innovation
One interpretation of Joy’s Law is that of Todd Park, former Chief Technology Officer of the United States, through his summary of the challenge of open innovation in government: “Even if you get the best and the brightest to work for you, there will always be an infinite number of other, smarter people employed by others.”
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- Richard Pettinger, Programme Director (BSc/MSci Information Management for Business), email, 17/10/2014
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- Eric von Hippel (April 1994). ""Sticky Information"" and the Locus of Problem Solving: Implications for Innovation" (PDF). MIT Sloan School of Management Working Paper. MIT Management Science. no.4: 429–439. Retrieved 26 October 2014.
- Dvorkin, Lewis (2011-12-01). "Forbes Contributors Talk About Our Model for Entrepreneurial Journalism". Forbes. Forbes. Retrieved 23 October 2014.
- Tuutti, Camille (May 3, 2013). "Why Joy's Law applies to open innovation". FedScoop. FedScoop. Retrieved 24 October 2014.