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FounderJoy Alukkas
Number of locations
140 showrooms
Area served
India, UAE, Singapore, United Kingdom, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia, Malaysia, United States
Revenue$1.7 billion[1]
OwnerJoy Alukkas

Joyalukkas is an ISO certified Indian jewellery group based in Thrissur, Kerala and Chennai, India. The company is named after Joy Alukkas, the company's chairman and founder.[2] Joyalukkas group has 140 showrooms across the globe,[3] employing around 8000 people, which is expected to triple by 2018.[4] The group is also involved in Forex, construction, luxury air charter and helicopter services under the name Joy Jets.[5]


Joy Alukkas learnt business from his father's jewellery showroom founded in 1956. Having gained experience there, he moved to the Middle East where he set up his first jewellery retail outlet in 1987, in Abu Dhabi, United Arab Emirates and they were the first branded jewellery group established in Gulf Countries.[6] More retail outlets were set up in the UAE in Dubai, Sharjah, Al-Ain and Ras Al-Khaimah, making him the first jeweller in the Middle East to be certified with ISO 9001 and ISO 14001.

The Joyalukkas group then shifted their headquarters to Palace road, Thrissur, Kerala to tap into the growing demand for gold in middle income families in India.[7] Joyalukkas group has been on an aggressive expansion drive since 2000, and currently has 140 showrooms across the globe. Work is now underway to open showrooms in new territories, such as Canada, Australia and Sri Lanka by the close of the second quarter of 2017 taking the brand's reach to 14 countries.[8]

Joyalukkas has branched out from jewellery and is involved in services such as money exchange, radio via, luxury air charter via Joy Jets and malls via Malls of Joy.

About founder[edit]

Joy Alukkas is the founder and chairman of the group of Joyalukkas. He is an Indian entrepreneur from the city of Thrissur of Kerala. He has been listed by the Forbes Asia magazine as one among the 100 richest persons of India.[9][10][11]


Forevermark, the diamond[clarification needed] brand from the group of De Beers is associated with the group of Joyalukkas.[12]


Joyalukkas group is the 'Superbrand' award winner of United Arab Emirates for 7 years in a row (2010, 2011, 2012, 2013, 2014, 2015, 2016). The award of Superbrands is organised by Superbrands, United Arab Emirates.[13]

Brand Ambassadors[edit]


Early in the morning of Friday 25 August, Joyalukkas's Forest Gate branch was breached and thieves made away with £1.8 million worth of jewellery.[19]


External links[edit]