Joyce (clothing retailer)

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Joyce Boutique Holdings Limited
TypeListed company
IndustryFashion retailing
Founded1970; 53 years ago (1970)
FounderJoyce Ma
Area served
Hong Kong and Mainland China
Key people
Chairman: Mr. Stephen Ng
WebsiteJOYCE Boutique Holdings Limited

Joyce Boutique Holdings Limited (stylized as JOYCE) is a Hong Kong fashion retailer which is engaged in the franchise of fashion, accessories and cosmetics designer brands in Greater China under the name "JOYCE" or mono brand freestanding stores. It operates 40 points of sale across Greater China including five JOYCE multi-brand boutiques and over 10 JOYCE Beauty store concepts.[1]

It was founded by Mrs. Joyce Ma[2] (Chinese: 馬郭志清) in 1970. Its shares were listed on the Hong Kong Stock Exchange in 1990. In 2000, Wheelock and Company Limited acquired a 51% stake of JOYCE from the Ma family, the largest shareholder. In 2003, Wheelock's shares were transferred to Mr. Peter Woo's family trust, and JOYCE Boutique became a member of the Lane Crawford JOYCE Group.[3]

External links[edit]

  1. Official website:


  1. ^ "About". Joyce. Retrieved 2021-04-23.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Frey, Nadine (1994-05-06). "The World of JOYCE: Western Designers And Climbing Profits". The New York Times. Archived from the original on 2012-05-18. Retrieved 2021-04-23.
  3. ^ "JOYCE Boutique Group Limited Corporate Profile". IRAsia. 2019-08-26. Retrieved 2021-04-23.{{cite web}}: CS1 maint: url-status (link)