|Founder||Mrs. Joyce Ma|
|Headquarters||Hong Kong, People's Republic of China|
|Hong Kong and Mainland China|
|Chairman: Mr. Stephen Ng|
|Website||Joyce Boutique Holdings Limited|
Joyce Boutique Holdings Limited (SEHK: 647) is a fashion retailer in Hong Kong. It is engaged in the franchise of fashion, accessories and cosmetics designer brands in Greater China under the name "Joyce" or mono brand freestanding stores. It operates 66 points of sale in Greater China.
It was founded by Mrs. Joyce Ma (Chinese: 馬郭志清) in 1970. Its shares were listed on the Hong Kong Stock Exchange in 1990. In 2000, Wheelock and Company Limited acquired a 51% stake of Joyce from the Ma family, the largest shareholder. In 2003, Wheelock's shares were transferred to Mr. Peter Woo's family trust, and Joyce Boutique became a member of the Lane Crawford Joyce Group.
- Nadine Frey, The World of Joyce: Western Designers And Climbing Profits, New York Times, May 6, 1994
- Joyce Boutique Holdings Limited Updated: 31 March 2014