Joyce Boutique

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Joyce Boutique Holdings Limited
Listed company
Industry Fashion retailing
Founded 1970
Founder Mrs. Joyce Ma
Headquarters Hong Kong, People's Republic of China
Area served
Hong Kong and Mainland China
Key people
Chairman: Mr. Stephen Ng
Website Joyce Boutique Holdings Limited


Joyce Boutique Holdings Limited (SEHK647) is a fashion retailer in Hong Kong. It is engaged in the franchise of fashion, accessories and cosmetics designer brands in Greater China under the name "Joyce" or mono brand freestanding stores. It operates 66 points of sale in Greater China.

It was founded by Mrs. Joyce Ma[1] (Chinese: 馬郭志清) in 1970. Its shares were listed on the Hong Kong Stock Exchange in 1990. In 2000, Wheelock and Company Limited acquired a 51% stake of Joyce from the Ma family, the largest shareholder. In 2003, Wheelock's shares were transferred to Mr. Peter Woo's family trust, and Joyce Boutique became a member of the Lane Crawford Joyce Group.[2]

Glass shopfront with textured, illuminated border, from which a sign saying "Joyce" hangs.
Joyce Boutique in New World Centre in Central

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