Jucy Group Limited

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FoundedSeptember 2001
FounderTim and Dan Alpe
HeadquartersAuckland, New Zealand
Key people
Tim Alpe, Dan Alpe and Chris Alpe

JUCY is a tourism company which was founded in New Zealand. JUCY is primarily a car and campervan hire business and also operates scenic cruises in Milford Sound and Snoozes in Auckland central, Queenstown, and Christchurch New Zealand.[1][2][3][4]


JUCY was founded by Auckland brothers Tim and Dan Alpe in 2001 with 35 cars. Their father, Chris Alpe, founded Maui campervans in the 1980s.[5] The business was operated from a small garage in Parnell, Auckland, New Zealand. In 2003, JUCY launched their custom built campervans for hire in New Zealand. JUCY also built its own manufacturing plant in Auckland.

In 2008, JUCY launched a fleet of 100 JUCY compact campervans for hire in Australia. Five years later in 2013, JUCY opened operations in Australia and by 2015 had a fleet of over 500 vehicles for hire.[6]

In 2012, JUCY opened offices in the United States, initially offering larger motorhomes for hire. In 2015, JUCY offered 200 campervans for hire across the West Coast of United States in three locations; Los Angeles, San Francisco & Las Vegas.[citation needed]

In 2016 JUCY bought a 50 percent stake in Yourdrive, a peer-to-peer car rental business in NZ [7]

In 2018 JUCY invested in its very first electric campervan [8]

Cruise boat[edit]

Late in 2007 JUCY bought into Cruise Milford Sound Limited acquiring 51% of the business which operated cruises on the Milford Adventurer boat in Milford Sound, New Zealand. The business ran as Cruize Milford[9] until May 2011 when it was fully rebranded as JUCY Cruize with coach services from Queenstown and Te Anau complementing the Milford Sound Cruises.

Reflecting the success achieved through the JUCY rebrand, in 2013 JUCY Cruize bought a 24m catamaran “The Maiden of Milford” from Southern Discoveries with a capacity of 200 and soon after sold the Milford Adventurer back to a new company called Cruise Milford NZ Ltd created by a pair of the original owners of the first Cruise Milford incarnation. [10][11] As part of the customer experience, Jucy Cruise joined forces with Pita Pit and offered Milford Sound's only on-board fast food restaurant. [12]

In 2016 JUCY purchased a second cruise boat in the Milford Sound - The Gem of the Sounds. The Gem is a luxury cruise boat which set sail in 2017. [1]


In 2010, JUCY Hotel opened in Auckland Central. JUCY Hotel was rebranded JUCY Snooze in 2015. A second JUCY Snooze opened in Christchurch, NZ in 2016 as a pod hotel. In April 2018 JUCY opened Queenstown Snooze with a rooftop restaurant and bar. [13] [14]


The company was named winner of the AUT Business School Most Innovative Business Model in International Business. JUCY was nominated in two categories; ANZ Best Business and AUT Business School Most Innovative Business Model in International Business, and was named joint winner along with NZ Merino.[15]


  1. ^ Bayer, Kurt. "6 Ways to Travel New Zealand on a Budget". Huffington Post. Retrieved 5 October 2015.
  2. ^ Kumar, Dheeraj. "Tourism New Zealand to organise Kiwi Link India 2015 in July". Financial Express. Retrieved 5 October 2015.
  3. ^ Trejos, Nancy. "RV 2.0: Downsizing helps new generation hit the road". USA Today. Retrieved 5 October 2015.
  4. ^ Christoff, Janeen. "The Jucy Camper Van Makes Camping on California's Coast a Breeze". Travel Pulse. Retrieved 5 October 2015.
  5. ^ "Jucy travel with the Alpe boys". 3newz. Retrieved 5 October 2015.
  6. ^ Mace, William. "Jucy vans instant attention-grabber". Stuff.co.nz. Retrieved 5 October 2015.
  7. ^ http://www.newshub.co.nz/home/money/2016/11/jucy-buys-stake-in-peer-to-peer-renter.html
  8. ^ https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11977908
  9. ^ http://www.scoop.co.nz/stories/BU0805/S00554.htm
  10. ^ McDonald, Christina. "Jucy buys 'Sounds' catamaran". odt.co.nz. Retrieved 5 October 2015.
  11. ^ https://app.companiesoffice.govt.nz/companies/app/ui/pages/companies/4657139/directors?backurl=H4sIAAAAAAAAAE2OQQrCQAxFb5NtQRBXQUR3uhDrBUIT68B0piaZ6txeqygu%2F%2BM9%2BM1IvVgTEocpcKHYmJB21%2FUNpRf1nMCc1HG1hBiG4LhYgiQPXtu3iEDMKmZ7qfesjDDmVxG3mQWhyyW51p90rqPMY6LUCR8pSUTXIjDM%2BpeDPEZKLHwSK9ENQXOUT%2Ft6ugvaOnkx3BwOM2iv%2F8AuCMb4BF6rVC%2FaAAAA#
  12. ^ http://www.scoop.co.nz/stories/BU1310/S00251/maiden-of-milford-makes-pita-sized-splash.htm
  13. ^ Wood, Alan. "Jucy Snooze pods for budget travellers". Scoop.co.nz. Retrieved 5 October 2015.
  14. ^ https://www.odt.co.nz/regions/queenstown/pod-hotel-opens-queenstown
  15. ^ "JUCY Wins Top International Award". scoop.co.nz. Retrieved 5 October 2015.

External links[edit]