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Jugoexport was an import–export firm established in 1953 in Belgrade, then capital of Yugoslavia.

The firm established a retail business selling imported items. In 1970, Mirjana Maric began the firm's own line of locally manufactured clothing for export.[1]

In 1990, Jugoexport began the My way project, headed by Gorica Popesko Pešić.[citation needed]


  1. ^ Mirjana М. Menković, "Fashion & design: Mirjana Marić", The Ethnographic Museum, Belgrade, 2014, page 50.