Juice 107.2 is an Independent Local Radio station based in Brighton, UK, playing a mix of current chart music, alongside tracks from the 90s and 00s. It also has two sister stations operating from its base in North Street, namely TotallyRadio and Smile Sussex. Totally shares some locally-relevant specialist music programming with Juice, whereas Smile operates independently as a jukebox service. The station's broadcast area covers the city of Brighton and Hove and its suburbs, and the towns along the English Channel coast as far as Worthing on FM. As of 31 January 2017, the station is also broadcast across Sussex on DAB Digital Radio, as well as in central Brighton on the platform on the small-scale DAB multiplex.
Juice was founded as Surf 107 in June 1997, when the Radio Authority licensed Brighton and Hove Radio Ltd to broadcast on a commercial basis to the Brighton and Hove area. Writer and broadcaster Simon Fanshawe was the director of the company, and various local companies held shares in it. The first transmission was on 27 March 1998, and a year later the station was recognised with a Sony Award.