Juice It Up!

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Juice It Up! logo

Juice It Up! is a franchised raw juice and smoothie bar company.[1][2][3][4][5][6][7] It has 89 locations in its chain with plans to expand and open up 13 more in 2017-2018. Juice It Up! delivers real fruit handcrafted fruit and veggie smoothies, fresh squeezed raw juices, acai and pitaya fruit and smoothie bowls, and cold-pressed bottled juices and shots, as well as healthy snacks.[1][2][3][8][9] Frank Easterbrook is the company's principal owner along with being the President and CEO.[1][2][4][10] The company is based in Irvine, California, and originated in 1995.[1][2][4][5][7][10]


Frank Easterbrook has been the principal owner, President, and CEO of Juice It Up! since 2001. It was founded in 1995 when its first location in Brea, California opened.[1][2][4][7][10] He is also the chief executive for Juice It Up!’s management service company, Balboa Brands, Inc.[10]

The company initially began as a juice and smoothie company and has since shifted gears to also offer an expanded line of raw juices to capitalize on the growing interest in juicing.[1][2][10]

Beginning in August 2011, Juice It Up! began retrofitting its locations with Raw Juice Bars.[1][2][3][10] This allowed the company to offer additional beverage blends beyond its smoothies that were also healthy and functional, and the first Raw Juice Bar opened in January 2012.[1][2][10] It has now been recognized as the company with the most Raw Juice Bars in Orange County, California.[1][2]

In 2017, Juice It Up! launched its cold-pressed bottled juice and shot line, which features six unique juices and three shots with natural ingredients.


  1. ^ a b c d e f g h i "Juice It Up! Celebrates 25 Raw Juice Bar Locations Throughout California". RestaurantNews.com. Retrieved 24 February 2013.
  2. ^ a b c d e f g h i "Juice It Up! Celebrates 25 Raw Juice Bar Locations Throughout California". Restaurant Magazine. Retrieved 24 February 2013.
  3. ^ a b c Kutnick, Geoff. "Juice It Up! to Transform 85 Locations Into Raw Juice Bars". Foodbeast. Retrieved 24 February 2013.
  4. ^ a b c d "Juice It Up! looking at Chandler (p.24)". San Tan Sun News. Retrieved 24 February 2013.
  5. ^ a b "The Growth 40". QSR. Retrieved 24 February 2013.
  6. ^ "Juice it Up! Opens in Glendora". GlendoraPatch. Retrieved 24 February 2013.
  7. ^ a b c "Juice It Up! The Culture: What's New." Juice It Up!. Retrieved 24 February 2013.
  8. ^ "Restaurants and Markets". SDSU Dining Services. Retrieved 24 February 2013.
  9. ^ Tice, Carol. "Building Your Own Jared: How One Chain Chose a Brand Ambassador". Forbes. Retrieved 24 February 2013.
  10. ^ a b c d e f g Jennings, Lisa. "Fresh juice boosts sales at Juice It Up!". Restaurant News. Retrieved 24 February 2013.

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