Juiceman Juicer

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The Juiceman Juicer was one of the first products and brands to be sold and built through the infomercial format[citation needed] at the peak of the juicing craze in the summer of 1992.[1] Years later, the Juiceman continues to be discussed in talks about infomercials and their successes.[2][3] The Juiceman show featured energetic pitch man Jay Kordich.[citation needed]. Rick Cesari, the co-founder of Cesari Response Television is considered a pioneer of the informercial industry. His previous company, Trillium Health Products, Inc., attained more than $100 million in sales attributed in part to the direct marketing of the Juiceman Juicer.[4][5]

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References[edit]

  1. ^ Jura, Koncius (1992-07-30). "Getting Juiced; Despite the Doubts of Skeptics, Drinking Vegetables Is All the Rage". The Washington Post. Retrieved 2009-03-16. 
  2. ^ Alford, Henry (1993-11-14). "Endpaper; The Pulp Crisi". The New York Times. Retrieved 2009-03-16. 
  3. ^ "The Infomercial Quiz". The Johns Hopkins Newsletter. 2002-03-29. Retrieved 2009-03-16. 
  4. ^ Roarke, Mike (1997-11-02). "CRTV wrote the book on infomercials". 
  5. ^ Dawson, Donne (1997-12-21). "Shintani signs national infomercial deal".