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Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States using the slogan "The very best juice for the very best kids." Juicy Juice was introduced by Libby's (a subsidiary of Nestlé) in 1977. Prior to March 2006, it was known as Libby's Juicy Juice It was then labeled under the Nestlé parent brand. In 2014, Nestlé sold Juicy Juice to Brynwood Partners.
In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.
The PBS Kids show "Arthur" used Juicy Juice as an advertisement since 1996 up to at least 2005.
- Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
- Nestlé to Sell Juicy Juice Brand to Brynwood Partners
- "Ocean Spray, Nestlé make juice deal". Milwaukee Journal Sentinel. 26 January 2002. Retrieved 28 July 2012.
- Phoenix, Claire. "Nestlé uses live ‘tweets’ in ad campaign", FoodBev.com, 19 June 2009.